October 13, 2022
10 a.m. – 12:15 p.m. ET
Virtual
Whether you’re using Facebook, Twitter, LinkedIn or trying newer platforms like TikTok, social media is one of your most powerful advocacy tools. When leveraged effectively, social media can create opportunities to find, reach and engage advocates, recruit supporters and connect with policymakers.
Featured Topic & Speakers
According to the Council’s own research most federal legislators personally use Facebook and Twitter. Social media is no longer something that is regulated to the press office. It’s an integral part of how legislators connect with their constituents, and essential to lobbying, policy communications and building grassroots support for your public policy positions.
During this two-hour workshop, we will discuss:
- The latest features and functions of all major social platforms commonly used for advocacy and public affairs
- Developing a social media strategy that can push your organization over the finish line
- Crafting public affairs content to match your audience and the platform
- Best practices for engaging your followers with calls-to-action and interacting with elected officials on each platform
Collin Berglund
Managing Director, Digital Practice Chair
Rational 360
Will Brown
Co-Founder
Impact Social
Nick DeSarno
Director of Digital and Policy Communications
Public Affairs Council
Myles Goldman
Senior Manager, Communications
340B Health
Phil Snape
Co-Founder and Director
Impact Social
This program is eligible for 2 Specialization credits toward the Certificate in Government Relations and Lobbying, 2 Elective credits toward the Certificate in Public Affairs Management and 2 Grassroots credit towards the Certificate in PAC & Grassroots Management.
Agenda
10 a.m. Social Media Content Strategy and Planning
A creative social media presence that engages your target audiences doesn’t happen overnight. Preparation and planning is key. Hear from a communications expert who will share how to:
- Successfully create a strategic social media campaign by setting target audiences, goals, and key metrics
- Utilize project management systems or tactics to breakdown silos and craft better social content
- Build a content calendar and manage multiple content streams
- Understand where your audience is and what type of content they truly want
Collin Berglund
Managing Director, Digital Practice Chair
Rational 360
10:30 a.m. Short Break
10:40 a.m. Strategies and Tactics for Advocating on Social Media
This session will delve into one of the newest tools in the advocacy toolbox – the ability to use social media to contact legislators and influence policy. While email is still the most widely used form of outreach to policymakers, social media can influence and drive lasting impact. Join our advocacy expert for a session on effectively using both Twitter and Facebook to petition members of congress, state lawmakers, and federal regulators.
Nick DeSarno
Director of Digital and Policy Communications
Public Affairs Council
11:10 a.m. Using Social Listening and Protecting your Reputation Online
Your online reputation is your reputation. Join us for an expert-led discussion on how organizations can harness the power of social listening and build a respected online presence. Our expert will answer the following key questions:
- What are the specific steps you should take to assess and build your online reputation?
- What are the most helpful metrics to determine positive and negative impacts to your reputation?
- What are the best free and paid tools available to monitor online reputation for public affairs?
Will Brown
Co-Founder
Impact Social
Phil Snape
Co-Founder and Director
Impact Social
11:45 a.m. A Case Study: How to Manage a Social Media Advocacy and Public Affairs Campaign
A Comprehensive social media campaign can drive advocates to take action, shape the conversation around a policy issue or even directly influence the most important stakeholder. Two communications experts will cover:
- What it takes to run a successful social media campaign
- When to use social media to drive grassroots actions and when organizations can use social media to amplify their public policy messaging
- A case study from an organization that successfully leveraged social media for public affairs
Myles Goldman
Senior Manager, Communications
340B Health
12:15 pm. Adjourn
Register
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1647287879091{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]- Membership Plus: FREE
- Members: $289
- Non-Members: $399
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.[/vc_toggle]