October 13, 2022
1:30 p.m. – 3:45 p.m. ET
Virtual
Employees, stakeholders and the public are asking more of corporations and associations when it comes to corporate citizenship. This includes knowing when to speak out on social and political issues. Organizations are being asked to communicate and take action around issues like equality, fair elections, foreign wars, living wages, immigration reform and a host of other causes. Join us for a workshop to learn how to create a social issue framework for your organization and how to become an authentic communicator on non-business issues.
Featured Topic & Speakers
In this program, you’ll gain insight into:
- Developing a process for deciding which social issues your company should actively engage
- How to identify and leverage relationships with trade groups, employees, consumers, and other stakeholders
- How to communicate and navigate controversial or politically sensitive topics
- Case studies on how organizations structure their communications plan and deliver their message to audiences
Nick DeSarno
Director of Digital and Policy Communications
Public Affairs Council
Emil Hill
Executive Vice President
Weber Shandwick
Lindsay Singleton
Managing Director
ROKK Solutions
This program is eligible for 2 Grassroots credits toward the Certificate in PAC and Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations and Lobbying, and 2 Core credits toward the Certificate in Public Affairs Management.
Agenda
1:30 p.m. Strategy and Planning Social Issue Communications
Organizations cannot respond to every single issue that arises in the public or political arena. Learn how organizations are deciding when and how to act on issues that may affect your company’s reputation. Hear from communications and public affairs experts who will discuss:
- Proactively establishing your company’s social issue guidelines and principles
- Identifying matters that are core to the company or association’s mission
- Determining what level of engagement your company will take on the issue
- Pacing and benchmarking your company’s involvement on the issue over time
Nick DeSarno
Director of Digital and Policy Communications
Public Affairs Council
Emil Hill
Executive Vice President
Weber Shandwick
2:30 p.m. Break
2:45 p.m. Case Study: Successfully Responding to Political and Social Matters
This session will delve into how organizations have effectively developed and executed a communications plan to address pressing social and other non-business issues.
Join our policy communications experts for an in-depth discussion on:
- The planning and staffing process for engaging on social issues
- Mapping the key stakeholders to whom you need to cater your message
- Following through on your action plan before, during, and after these matters arise
- Engaging volunteer boards, outside advocacy organizations and employee resource groups (ERGs)
Lindsay Singleton
Managing Director
ROKK Solutions
3:45 p.m. Adjourn
Register
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1647289463136{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]- Membership Plus: FREE
- Members: $289
- Non-Members: $399
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.[/vc_toggle]