July 8, 2020
9 a.m.−12 p.m. ET
Virtual
Running a successful PAC is like running a small business. Beyond day-to-day demands, PAC professionals juggle fundraising, donor outreach, communication, political strategy, and governance structures. Whether you’re a seasoned manager looking for a refresh of the fundamentals or new to the industry and seeking the lay of the land, learn the key components of successful PAC management.
Featured Topic & Speakers
In this workshop, you’ll gain insight into:
- Successful strategies to manage a slate of PAC demands, including the fundamentals of fundraising, PAC communications and governance responsibilities
- How to plan, develop and launch successful solicitation plans
- Comprehensive PAC messaging strategies and talking points for donor communications
- Incentive structures to motivate long-term engagement
- Best practices for selecting candidates and identifying opportunities to provide political support
Register to attend the modules individually or as a complete training series. Registrants can choose to attend the virtual training live or watch the recorded modules on-demand. All registrants will receive the recorded trainings within five business days after the completion of the live event.
Kristin Brackemyre
Director, PAC and Government Relations
Public Affairs Council
Victoria Ellington
Public Affairs Associate
Public Affairs Council
If you take part in the full course, this program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management and 2 core credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 3 credits toward your CAE application or renewal professional development requirements.
Agenda
Module 1: The Essentials: PAC Management and Governance
To be successful, a PAC program must have a solid foundation of governance and management. This module will cover the essentials of compliance and reporting, checks and balances to maintain compliant solicitation practices, and tips for structuring your PAC board for success.
Learning objectives:
- Compliance and reporting best practices
- Key elements of building to a recruitment plan, including who to solicit, who can solicit and what constitutes a solicitation
- Effective tactics for managing PAC boards and governance structures
Module 2: Education and Recruitment Strategies
Educating your restricted class on the role of the PAC and how it contributes to organization-wide advocacy goals is a key tenet of any recruitment campaign. During this module, learn effective education and fundraising strategies to incorporate into your PAC program today.
Learning objectives:
- Gain fundamental PAC education messaging and talking points for donor communications
- Best practices for targeting the eligible class and securing senior leadership support
- Strategies to incentivize long-term PAC engagement
Module 3: PAC Disbursement Practices
This third and final module will deliver a comprehensive overview of effective PAC disbursement and candidate support strategies.
Learning Objectives
- Gain a better understanding of contribution levels, types of events, and strategies to effectively engage campaign fundraisers
- Best practices for selecting candidates and identifying opportunities to provide political support
- Leveraging the PAC to build relationships with candidates and elected officials to enhance broader advocacy efforts
This program is part of our Political Management Forum. Register for two programs and save 15% using the code Forum15, or register for all three workshops and save 25% using Forum25. Other programs in the Forum include: Workshop: Grassroots Management Boot Camp and Workshop: Legal Seminar: Political Compliance Management.
Event Location
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1590780587467{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.[/vc_toggle]Register
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1591039374015{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]- Members: $369
- Non-Members: $499
| Member Price | Non-Member Price | |
| Regular Full-Program | $369 | $499 |
| Per Module | $150 | $199 |
Register to attend the modules individually ($150 Member/$199 Nonmember) or as a complete training series. Registrants can choose to attend the virtual training live or watch the recorded modules on-demand. All registrants will receive the recorded trainings within five business days after the completion of the live event.
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.[/vc_toggle]
Kristin Brackemyre
Senior Director, Public Affairs Practice
202-787-5969 | [email protected]