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The Advocacy Conference

January 26 – 29, 2026 | Gila River Resorts – Wild Horse Pass,  Phoenix, AZ.

THIS is where the Advocacy community convenes

Our can’t-miss event for anyone managing an advocacy function, engaging stakeholders or seeking to advance public policy. Participants learn best practices in grassroots, communications and lobbying strategy from the profession’s top experts.

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In addition to a diverse agenda on innovative best practices and the best networking opportunities, you’ll get access to:

Senior-Level Content: Advanced sessions and topics for experienced and returning professionals

Unparalleled Networking: Meet the top leaders in grassroots, public affairs, communications and stakeholder engagement — and learn from them to advance your own program

Mentoring Program: Be paired with alumni for career and conference advice from people who really get it

Industry’s Only Resource Marketplace: Check out the best sources available for advocacy technology, products and services

Below is the 2025 agenda. The 2026 agenda is coming soon.

The 2025 speakers are below. 2026 speakers coming soon!

Innovation Awards

Presented at The Advocacy Conference each year, these awards recognize outstanding initiatives that showcase creativity, inclusiveness, innovation and organizational relevance.

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Innovation Award Winners

2025 Innovation Awards Winners
Grassroots Innovation: National Apartment Association
Communications Innovation: Trilogy Interactive
Lobbying Innovation: Grupo Estrategia Politica (GEP)

2024 Innovation Awards Winners
Grassroots Innovation: International Paper (IP)
Communications Innovation: Muscular Dystrophy Association (MDA)
Lobbying Innovation: Grupo Estrategia Politica (GEP)

TAC Award Winners 2023

2023 Innovation Awards Winners
Grassroots Innovation: Feeding America
Communications Innovation: AAA – Auto Club Group
Lobbying Innovation: Community Associations Institute

Hotel / Travel

Gila River Resorts & Casinos – Wild Horse Pass
5040 Wild Horse Pass Blvd.
Chandler, AZ 85226

Hotel Room Reservations

GENERAL INFORMATION REGARDING GROUP ROOM BLOCKS
Once the rooming block is full or after the cut-off date (whichever comes first), you may not be able to obtain the Public Affairs Council group rate or a room at the conference hotel. Therefore, we recommend that you book a room as early as possible.

Also please note that the room rate is only valid for the nights of the conference (check-in taking place on the first advertised day of the conference and check-out on the final day.) Some hotels have been known to honor the room rate on the few days before and after our events, but please be aware that it is not guaranteed and that the room rate may be different.

SCAM ALERT
Please beware of SCAMS. The Council does NOT work with any third parties or intermediaries for booking reservations for our group room blocks. You will ALWAYS be instructed to book directly with the hotel for any Public Affairs Council conferences. Though you may receive reminders to book your hotel room and warning/notices as we get closer to our hotel cut-off date, those e-mails will always come from a pac.org e-mail address and no one will ever call you soliciting reservations or credit card information.

RESERVATIONS & HOTEL RESERVATION POLICIES

A credit card number or one night’s deposit is required to secure a room. Cancellations must be received 48 hours prior to arrival or one night’s room and tax will be charged as a cancellation fee.

In the event that you checkout prior to your reserved checkout date, an early departure fee of one night’s room and tax will be charged.  To avoid this fee, please advise the hotel of your revised departure date at or before check-in.

Gila River Resorts & Casinos – Wild Horse Pass
5040 Wild Horse Pass Blvd
Chandler, AZ 85226
Reservations: Reserve Online / 800-946-4452 or 520-796-4900 (when calling, please reference the “2026 Advocacy Conference” to secure the group rate)
Room Rate: $259++ per night*
Cut-off date: January 5 by 5 p.m. MT
Check-in: 4 p.m.
Check-out:
11 a.m.
* Please note that the resort fee has been waived for our group and you can disregard mention of these fees when booking.

More Information on the Resort Fee

Please note that the resort fee for this group has been WAIVED. Resort fee inclusions are subject to change. Currently, this charge includes the following:

  • Valet/Self-Parking
  • Standard high-speed wireless Internet access and Local Calls
  • 24-hour fitness center
  • Multiple Resort Pools
  • Complimentary bottled water
  • Business center access
  • Shuttle Transportation (Phoenix Premium Outlets, Aji Spa & Whirlwind Golf Club)
  • In-room coffee & tea, in-room safe
  • Luggage storage for up to 12 hours
Getting Here

PARKING
Both valet and self-parking are available and complimentary at the resort.

AIRPORTS
Phoenix Sky Harbor International Airport (PHX) is less than 15 miles from the resort (~15 minutes by car.) Estimated taxi fare from the airport to the hotel is ~$30-60 one way. Fares will vary based on the service, car type, and time of day.

Sponsorship

Put your brand front and center at The Advocacy Conference. As a sponsor, you’ll have the opportunity to network with peers, reinforce existing relationships and develop new partnerships. Speaking and branded collateral opportunities are available.

Becoming a sponsor is simple:

1. Download the sponsor packet and review our offerings
2. Fill out the form to indicate your selections
3. Email your form back to us

Sponsorship Coming Soon
2026 Advisory Committee

Coming Soon

Testimonials

“The Public Affairs Council’s Advocacy Conference is now the only advocacy conference I attend – it’s that valuable. If you are involved in the advocacy field, this is the event to attend for best practices and innovative ideas.”

— Jeff Michaud, Head of Advocacy & Policy Programs, eBay, Inc.

“I was a first-time attendee in 2018, and I walked away from the conference energized and full of new ideas. Each session gave me the opportunity to hear from experts and interact with my peers. The lessons I learned paid immediate dividends by giving me actionable ways to improve the public relations and grassroots strategies at our association. The conference is also the gift that keeps on giving. The numerous networking opportunities allowed me to make connections with folks from across the spectrum, connections that I reach out to on a regular basis for advice or new ideas.”

— Sean Brown, Vice President, Communications, Federation of American Hospitals

Cancellation Policy

Please visit our Conference Policies page for a full breakdown.

This conference is eligible for: 6 Grassroots credits toward the Certificate in PAC & Grassroots Management, 6 credits toward the Certificate in Government Relations and Lobbying and 6 Elective credits toward the Certificate in Public Affairs Management.

Questions

Laura Brigandi
Senior Manager, Advocacy & Digital Practice
202.787.5976 | [email protected]