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Emma Yingst

Emma Yingst
Events Assistant
202.787.5973 | email

May 05
Whether you are looking to launch a new employee grassroots program or revitalize an existing one, this webinar will help you craft a best-in-class operation. Learn from corporate grassroots professionals who have built impactful and influential grassroots programs. This program is eligible for 1 Grassroots credits toward the Certificate in PAC & Grassroots Management.
May 11
Persuasion is a must in public affairs. To gain supporters and impact decisionmakers, it’s essential to convey complex policy issues to both the public and policymakers. Our persuasive writing workshop will show you how to produce content that can engage supporters, inspire action and sway undecideds. This program is eligible for 2 Elective credits toward the Certificate in PAC & Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations & Lobbying, and 2 Elective credits toward the Certificate in Public Affairs Management.
May 12
No matter your advocacy audience, personalizing a cause or a mission makes messages more meaningful. Your base is made up of individuals, each with their own unique story to share. These voices can emphasize the importance of your legislative priorities and the need for action or change. Join us to gain a greater understanding of how to utilize storytelling to enhance your advocacy efforts and reach your goals. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management.
May 19
Employees, stakeholders and the public are asking more of corporations and associations when it comes to corporate citizenship. This includes using government affairs resources, like grassroots, to advance social justice, equality, fair elections, living wages, immigration reform and a host of other social causes. Join us for a workshop addressing how to use grassroots advocacy to advance a wide range of non-business issues. This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Elective credits toward the Certificate in Public Affairs Management.
Jun 22
The leading annual event for digital comms and advocacy professionals. Hear new strategies, and case studies for energizing grassroots and policy campaigns. This program is eligible for 3 grassroots credits toward the Certificate in PAC and Grassroots Management, 3 specialization credits toward the Certificate in Government Relations and Lobbying and 3 elective credits to the Certificate in Public Affairs Management.
Aug 11
Competition is key when motivating people to take action. Why not integrate it into your advocacy strategies? Gamification for grassroots programs has become increasingly popular as organizations look for creative ways to excite their advocates and encourage participation. Join us to explore advocacy gamification success stories as well as tips and tricks for making gamification work for your grassroots program. This program is eligible for 1 Grassroots credit toward the Certificate in PAC & Grassroots Management.
Aug 18
Do you have an inclusive advocacy program? Integrating diverse voices in your advocacy strategies will ensure your legislative priorities reflect all communities. Join us for a discussion on the importance of including a broad spectrum of perspectives when developing your agenda. This program is eligible for 2 Elective credits toward the Certificate in PAC & Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Elective credits toward the Certificate in Public Affairs Management.
Sep 15
Whether you’re using Facebook, Twitter, LinkedIn or trying new platforms like TikTok, social media is one of your most powerful advocacy tools. When leveraged effectively, social media can create opportunities to find, reach and engage advocates, recruit supporters and connect with policymakers. This program is eligible for 3 Elective credits toward the Certificate in PAC & Grassroots Management and 3 Elective credits toward the Certificate in Public Affairs Management.
Sep 23
Your advocates are the heart and soul of your grassroots program. To make an impact and expand your outreach, advocates not only need motivation to get involved but also the right tools and resources. Join us and learn how to connect with, engage and focus the efforts of your advocates to achieve your policy goals. This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management and 2 Elective credits toward the Certificate in Public Affairs Management.
Oct 05
Whether you have an existing program, are looking to expand or launching a grassroots effort, this bootcamp has the insights and expertise to teach you something new. We will cover every aspect of managing a grassroots program, including new strategies and tried-and-true best practices. Learn how to create smart systems and employ the right tactics to reach your policy goals. This program is eligible for 3 Grassroots credits toward the Certificate in PAC & Grassroots Management.
Oct 13
It’s coming: the deadline for your organization to file lobbying reports using either the LDA or IRC method. We’ll cover the major differences between what’s tracked and reported in the two systems and how to navigate which method is appropriate for your organization. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management and 1 compliance credit toward the Certificate in Public Affairs Management.
Nov 17
Rulemaking is an essential part of the lawmaking process, and often overlooked as an important advocacy tool at the state level. Every state handles the regulatory process differently! Join us to hear strategies for navigating and influencing this complex but increasingly important landscape. This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Core credits toward the Certificate in Public Affairs Management.
Nov 17
Congress may pass a law, but regulators give the law its teeth. Learn and hone tested strategies and tactics for influencing federal regulation and rulemaking in a way that drives forward the goals of your organization. This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Core credits toward the Certificate in Public Affairs Management.
Dec 01
It was the best of times, it was the worst of times. It was a Congressional fundraising event. This webinar will take you through the written and unspoken rules of candidate fundraisers and tips and tricks to build relationships and advance your goals. This program is eligible for 1 Elective credit toward the Certificate in PAC & Grassroots Management, 1 Specialization credit toward the Certificate in Government Relations and Lobbying and 1 Core credit toward the Certificate in Public Affairs Management.
Dec 08
The final year-end deadline for 2020 LDA filings is January 20. Join us to ensure you’re up-to-date on lobbying compliance rules. We’ll also give you tips and tricks for managing and tracking activities to avoid scrambling to gather last-minute information. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management and 1 compliance credit toward the Certificate in Public Affairs Management.