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yeraldin_borray_castillo

Yeraldin Borray Castillo
Program Coordinator
202.787.5961 | email

Aug 16
LinkedIn boasts a network of over 725 million professionals globally, with over 275 million users in the United States who encompass a wide range of companies and industries. Most professionals know LinkedIn as a powerful job search tool, but when leveraged effectively, it creates opportunities to find, reach and engage potential supporters, and connect with D.C. policy influencers. The platform offers valuable opportunities to highlight you or your organization’s executives as thought leaders on key policy and industry issues. This program is eligible for 1 Specialization credit towards the Certificate in Government Relations and Lobbying, 1 Elective credit towards the Certificate in Public Affairs Management and 1 Grassroots credit towards the Certificate in PAC & Grassroots Management.
Sep 06
Reporting your online advocacy and digital communications results to senior management can be a challenge. Unfortunately, there is no silver bullet, but this webinar will tackle how to both collect the data you need, and how to package it together for impact. This program is eligible for 1 Elective credit towards the Certificate in Public Affairs Management and 1 Grassroots credit towards the Certificate in PAC & Grassroots Management.
Sep 21
The leading annual event for digital comms and advocacy professionals. Hear new strategies, and case studies for energizing grassroots and policy campaigns. This program is eligible for 3 grassroots credits toward the Certificate in PAC and Grassroots Management, 3 specialization credits toward the Certificate in Government Relations and Lobbying and 3 elective credits to the Certificate in Public Affairs Management.
Oct 13
Whether you’re using Facebook, Twitter, LinkedIn or trying newer platforms like TikTok, social media is one of your most powerful advocacy tools. When leveraged effectively, social media can create opportunities to find, reach and engage advocates, recruit supporters and connect with policymakers. This program is eligible for 2 Specialization credits toward the Certificate in Government Relations and Lobbying, 2 Elective credits toward the Certificate in Public Affairs Management and 2 Grassroots credit towards the Certificate in PAC & Grassroots Management.
Oct 25
COVID-19 spurred sweeping changes in our professional lives, including how we interact. As the pandemic persisted, organizations pivoted to virtual fly-ins and recognized the benefits of virtual meetings with lawmakers and constituents. While in-person meetings are back on, there is still a place for virtual interactions. This workshop will cover best practices for managing the new hybrid fly-in and using this tool to expand your reach. This program is eligible for 3 Compliance credits toward the Certificate in PAC & Grassroots Management, 3 Compliance credits toward the Certificate in Government Relations & Lobbying and 3 Compliance credits toward the Certificate in Public Affairs Management.
Dec 06
Whether you have an existing program, are looking to expand or launching a grassroots effort from scratch, this bootcamp has the insights and expertise to teach you something new. We will cover every aspect of managing a grassroots program, including new strategies and tried-and-true best practices. Learn how to create smart systems and employ the right tactics to reach your policy goals. This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management and 2 Elective credits toward the Certificate in Public Affairs Management.
Dec 08
As business professionals we often wear many hats: promoter, defender, explainer and more. Without consistent practice and an ever-expanding toolkit, writers may find themselves falling short in their quest to advance their goals. Our writing workshop will teach you how to improve your prose and burnish your written communications credentials. This program is eligible for 2 Specialization credits toward the Certificate in Government Relations and Lobbying, 2 Grassroots credits toward the Certificate in PAC & Grassroots Management, and 2 Core credits toward the Certificate in Public Affairs Management.