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Carolyn Darville
Events Associate
202.787.5976 | email

Sep 10
Email is still one of the most effective tools for engaging employees, members, supporters and key stakeholders. However, running a successful email program requires more sophistication than ever before. Don’t risk being “unsubscribed.” This program is eligible for 2 Grassroots credits towards the Certificate in PAC & Grassroots Management.
Oct 15
Whether you’re trying to make a compelling advocacy case on Capitol Hill or just explaining the importance of your company, at this two-hour workshop will, we’ll discuss from what it takes to build a successful storytelling campaign. This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Elective credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Nov 10
Now more than ever, there are numerous sources of data available to help assist your advocacy efforts. If you have convincing and compelling data, it can assist in your efforts to engage policy staffers, reporters, supporters, and elected officials. Join us to lean how to create meaningful data visualization pieces on your organization’s website or social media accounts. This program is eligible for 1 Grassroots credit toward the Certificate in PAC & Grassroots Management, 1 Specialization credit toward the Certificate in Government Relations and Lobbying and 1 Elective credit toward the Certificate in Public Affairs Management.
Nov 17
Congress may pass a law, but regulators give the law its teeth. Learn and hone tested strategies and tactics for influencing federal regulation and rulemaking in a way that drives forward the goals of your organization. This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Mangement, 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Core credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 3 credits toward your CAE application or renewal professional development requirements.
Nov 17
Rulemaking is an essential part of the lawmaking process, and often overlooked as an important advocacy tool at the state level. Every state handles the regulatory process differently! Join us to hear strategies for navigating and influencing this complex but increasingly important landscape. This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Core credits toward the Certificate in Public Affairs Management.
Dec 01
Don’t settle for the same old infographic; craft award-winning content. Good creative content can spur action, move policymakers and enhance your advocacy programs. Attendees will explore free and paid design tools to make visual content like Twitter cards, GIFs and infographics. This program is eligible for 3 Elective credits towards the Certificate in PAC & Grassroots Management and 3 Elective credits towards the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 5 credits toward your CAE application or renewal professional development requirements.
Dec 02
Now more than ever, your internet presence can make or break you and there are a lot of new “rules” to navigate in order to preserve your reputation as an organization. Your online presence is a major part of your brand now, so it is important to stay tuned into what your audience needs. This program is eligible for 2 Grassroots credits towards the Certificate in PAC & Grassroots Management and 2 Elective credits towards the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Dec 02
Digital is the quickest way to reach people and it is also becoming the most effective method. However, it can be difficult to prove its value to your board or leadership, yet there are a number of key metrics and ways to prove its importance. This program is eligible for 2 Grassroots credits towards the Certificate in PAC & Grassroots Management and 2 Elective credits towards the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Dec 08
As attention spans grow shorter, PAC and advocacy professionals must get more creative with how they speak to their audiences. Learn to create captivating and persuasive visuals, such as videos and infographics, to inform and excite your eligible community. Whether you need to distill complex data or put a visual spin on your program ideas, we’ll help you envision and produce material that concisely explains the role of your PAC and boosts involvement. This program is eligible for 2 PAC specialization credits towards the Certificate in PAC & Grassroots Management and 2 Core credits towards the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.