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Rayla Everhart
Associate, Database & Administrative Services
202.787.5950 | email

Aug 11
Competition is key when motivating people to take action. Why not integrate it into your advocacy strategies? Gamification for grassroots programs has become increasingly popular as organizations look for creative ways to excite their advocates and encourage participation. Join us to explore advocacy gamification success stories as well as tips and tricks for making gamification work for your grassroots program. This program is eligible for 1 Grassroots credit toward the Certificate in PAC & Grassroots Management.
Aug 18
Do you have an inclusive advocacy program? Integrating diverse voices in your advocacy strategies will ensure your legislative priorities reflect all communities. Join us for a discussion on the importance of including a broad spectrum of perspectives when developing your agenda. This program is eligible for 2 Elective credits toward the Certificate in PAC & Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Elective credits toward the Certificate in Public Affairs Management.
Sep 15
Whether you’re using Facebook, Twitter, LinkedIn or trying new platforms like TikTok, social media is one of your most powerful advocacy tools. When leveraged effectively, social media can create opportunities to find, reach and engage advocates, recruit supporters and connect with policymakers. This program is eligible for 3 Elective credits toward the Certificate in PAC & Grassroots Management and 3 Elective credits toward the Certificate in Public Affairs Management.
Sep 16
More companies are making bold commitments to better societal inequities. It’s clear that to make progress, businesses will have to use more innovative and integrated strategies to meet their goals. Are you addressing your social impact work in siloes? Finding the right synergy to advance social good through business functions will lead to positive change. Join us for a compelling conversation on setting and meeting commitments through thoughtful approaches. This program is eligible for 2 Elective credits toward the Certificate in PAC & Grassroots Management, 2 Elective credits toward the Certificate in Public Affairs Management and 2 Specialization credits toward the Certificate in Government Relations and Lobbying.
Sep 23
Your advocates are the heart and soul of your grassroots program. To make an impact and expand your outreach, advocates not only need motivation to get involved but also the right tools and resources. Join us and learn how to connect with, engage and focus the efforts of your advocates to achieve your policy goals. This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management and 2 Elective credits toward the Certificate in Public Affairs Management.
Oct 05
Whether you have an existing program, are looking to expand or launching a grassroots effort, this bootcamp has the insights and expertise to teach you something new. We will cover every aspect of managing a grassroots program, including new strategies and tried-and-true best practices. Learn how to create smart systems and employ the right tactics to reach your policy goals. This program is eligible for 3 Grassroots credits toward the Certificate in PAC & Grassroots Management.
Oct 13
It’s coming: the deadline for your organization to file lobbying reports using either the LDA or IRC method. We’ll cover the major differences between what’s tracked and reported in the two systems and how to navigate which method is appropriate for your organization. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management and 1 compliance credit toward the Certificate in Public Affairs Management.
Nov 16
In-district grassroots provides a highly personal and unique way to educate legislators and energize advocates. However, these programs require great detail and planning. Engaging at the district level is critical to conveying your message and enhancing your grassroots program. Join us to make sure you cover all the bases before launching your in-district grassroots effort. This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management and 2 Elective credits toward the Certificate in Public Affairs Management.
Nov 17
Rulemaking is an essential part of the lawmaking process, and often overlooked as an important advocacy tool at the state level. Every state handles the regulatory process differently! Join us to hear strategies for navigating and influencing this complex but increasingly important landscape. This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Core credits toward the Certificate in Public Affairs Management.
Nov 17
Congress may pass a law, but regulators give the law its teeth. Learn and hone tested strategies and tactics for influencing federal regulation and rulemaking in a way that drives forward the goals of your organization. This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Core credits toward the Certificate in Public Affairs Management.
Dec 01
It was the best of times, it was the worst of times. It was a Congressional fundraising event. This webinar will take you through the written and unspoken rules of candidate fundraisers and tips and tricks to build relationships and advance your goals. This program is eligible for 1 Elective credit toward the Certificate in PAC & Grassroots Management, 1 Specialization credit toward the Certificate in Government Relations and Lobbying and 1 Core credit toward the Certificate in Public Affairs Management.
Dec 07
As business professionals we often wear many hats: promoter, defender, explainer and more. Without consistent practice and an ever-expanding toolkit, writers may find themselves falling short in their quest to advance their goals. Our writing workshop will teach you how to improve your prose and burnish your written communications credentials. This program is eligible for 3 Elective credits toward the Certificate in PAC & Grassroots Management, 3 Elective credits toward the Certificate in Public Affairs Management and 3 Specialization credits toward the Certificate in Government Relations & Lobbying.
Dec 08
The final year-end deadline for 2020 LDA filings is January 20. Join us to ensure you’re up-to-date on lobbying compliance rules. We’ll also give you tips and tricks for managing and tracking activities to avoid scrambling to gather last-minute information. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management and 1 compliance credit toward the Certificate in Public Affairs Management.