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Impact – July / August 2022

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Twitter may not be the largest social platform, but it remains influential for navigating political discussion with 33% of tweets published by adults being political in nature, according to Pew Research Center. Read on for why Twitter toxicity shouldn’t dissuade public affairs professionals from using the platform as long as they do it wisely.

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Will the midterm elections follow historical precedent, or will they be influenced by a confluence of data and circumstances that vary from the norm? Nathan Gonzales breaks down how President Joe Biden’s approval rating, opinions of independent voters, the overturning of Roe vs. Wade, and other factors are making this election cycle difficult to predict.

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Best Contact Coverage in the Industry

Get to the right people faster with Quorum’s 240K+ verified government officials.

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The vice president of government and public affairs with General Mills shares his experience leading the organization through the pandemic, the aftermath of the murder of George Floyd in Minneapolis, where General Mills is headquartered, and his commitment to DEI and racial equity issues. Learn more about Lee.

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Companies routinely publicize their diversity programs, but how many actually go beyond self-aggrandizing announcements and do the real work to advance their stated goals?  Learn how to ensure you’re putting teeth into your DEI efforts.

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The pandemic forced us to rethink how we do presentations, but are we slouching a bit too much toward informality? The key is to hit the right casual tone but still be taken seriously by your colleagues … and that takes work. Keep reading for modern tips on body language and professional decorum.

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Study Tour: An Inside Look at Public Affairs in Washington

Enhance your understanding of public affairs from the Washington perspective. Join us to meet, learn from, and mingle with leaders across our nation’s capital.

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The power of a well-written memo cannot be underestimated. Considered by many to be a dying art, developing a concise memo (or talking points) gives you the “power to frame the issue the way you want.” Read our tips for how to do it right.

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The Council’s job board is the place to find public affairs jobs from around the world and across industries. This issue spotlights jobs in media relations, federal policy and congressional affairs.