Corporate Affairs Manager

11 Aug, 2019


Corporate Affairs Manager

Asahi Europe
Woking, Surrey, UK
Company Overview:
Asahi Europe Ltd is wholly-owned subsidiary of Asahi Holdings, the 3rd largest
beer company in the world. We embrace the Asahi ethos of bringing the best
quality beer brands to life. It calls for a combination of exceptional products and
truly outstanding people. A blend of talent, with a thirst for achievement, success
and continuous improvement. Asahi is fast establishing a reputation as an
exciting, engaging and challenging place to work.
We are the leading super-premium beer business in the UK – where our European
headquarters are located – driven through a compelling brand proposition
including Asahi Super Dry, Peroni Nastro Azzurro and Meantime.
This is an exciting time to join the team, with the Asahi business entering into a
new phase of its journey in the UK and Europe, following Asahi Europe Ltd.’s
acquisition of the Fuller’s drinks business in April 2019. The operational footprint
in the UK has widened, bringing new brewing and distribution capabilities as well
as an expanded portfolio – now including cask ales and ciders for the first time.
The business is now looking for a strong Corporate Affairs professional in a mid-
level manager position. You will join the newly structured communications centre
of excellence – a small team dedicated to integrated communications and
As an expert in public affairs, policy and corporate social responsibility you will
help to drive an impactful CSR agenda, ensuring the company is responding to
the evolving market and latest industry regulation. This will include managing
engagement with key stakeholders at a national and regional level,
encompassing areas including sustainability and community relations.
Key Responsibilities:
Develop and manage key stakeholder relationships at an industry,
regulatory and local level – including trade associations, governing bodies,
business forums and community groups
Issues management experience, with the ability to implement robust
procedures for internal guidance and external positioning
May 2019
Corporate Affairs Manager
Play a key role in helping to shape Asahi’s sustainability programme –
using insights to develop key content to engage and activate different
audience groups, including employees
Develop and maintain Asahi’s responsible business practices such as
product labelling, marketing content and activity. Implement a clear
mandate internally by managing tools and routines, and coaching
colleagues across functions
Identify and coordinate opportunities for community and charitable
Conduct detailed analysis of the regulatory and policy landscape – to
report back to the business and make strategic recommendations to
inform the business’s position and action
Integrate public affairs activity and insights within the wider
communications strategy – creating and contributing to content for a wide
range of audiences, internal and external, including customers and
Audit stakeholder landscape to ensure business has a presence within
relevant industry groups, and at key strategic events
Manage budgets attached to industry memberships and stakeholder
Key Attributes:
Demonstrable experience and keen interest in the political agenda and
regulatory landscape
Gravitas and ability to hold your own in contributing to high-level industry
discussion, representing the business externally
Understanding of sustainable business practices and commercial
Experience working within the food & drink or FMCG industry
Proven track record working within a complex corporate environment,
responding to key issues and driving the public affairs agenda
Assured self-starter and team-player – ability to manage own agenda
whilst integrating within the broader corporate affairs programme and
aligned to central business objectives
Excellent written and oral communication skills, adaptable to a variety of
Understanding of alcohol industry regulation – experience working with or
for a business operating in the beer, wines or spirits
Experience working within an integrated stakeholder communications
environment, helping to align public affairs, media relations and employee
A strong grasp of social media and digital strategy – ability to incorporate
content and channel management into corporate affairs activity

Please email for more information.

Job posted: 2019-08-11