Public Relations Manager

Salary Range:
$80,000.00 To $95,000.00 Annually

Career Title: Public Relations Manager

Department: Strategic Communications and Member Engagement

Note: Competitive salary commensurate with marketing experience

FLSA: Exempt
Union Dues: 1.44% of bi-weekly pay

Career Summary
The Public Relations Manager will lead the development and execution of communication strategies that enhance our organization’s brand image and reputation. This position will support ANE-wide initiatives and projects, working across various departments to ensure cohesive messaging and strategic communication.

The ideal candidate will possess strong writing skills, work collaboratively with multiple stakeholders, and have the ability to create and implement media strategies across various channels. This role requires someone who is adept at advising and consulting stakeholders on the most effective communication methods and collaborating with colleagues on thought leadership initiatives across the enterprise. Additionally, this role will work closely with our PR agency on media training and other media-related activities.

Join the American Nurses Enterprise (ANE) and be part of the team building a healthy world through the power of nurses. Our goals are to:

Elevate the Profession of Nursing Globally

Evolve the Practice of Nursing to Improve Health, Health Care, and Health Equity

Ensure the Professional Success of Nurses

Our core values—Trusted, Inclusive, Innovative, and Empowered—guide everything we do. We are committed to creating a supportive and dynamic workplace where employees can thrive.

We understand the importance of work-life balance and offer flexible work arrangements and generous paid time off. Our modern office spaces are designed to foster collaboration and creativity. The collaborative culture and supportive team environment make ANE a great place to grow your career.

Essential Job Functions
Media Relations & External Communications
Build and nurture strong relationships with media contacts, journalists, and influencers to secure effective press coverage and maximize brand visibility.

Write and edit press releases, media statements, and pitch materials that clearly communicate key messages to relevant audiences.

Manage media interviews, press conferences, and respond promptly to media inquiries with well-crafted and timely responses.

Monitor media coverage and industry news, preparing reports on the effectiveness of PR efforts, and adapting strategies as necessary.

Strategic Public Relations Campaigns
Develop and implement comprehensive PR strategies aligned with organizational goals, including media outreach, content creation, and external communications.

Design and lead PR campaigns that elevate brand awareness, enhance credibility, and engage target audiences across various media channels.

Work closely with internal teams to ensure alignment between PR campaigns and business objectives, ensuring the most effective use of resources and strategies.

Collaborate with stakeholders to determine the best channels and approaches for distributing key messages, enhancing both internal and external communications.

Stakeholder Advisory & Media Strategy Development
Advise and consult internal stakeholders on the most effective communication channels to engage target audiences and meet organizational objectives.

Develop media strategies to improve outreach, engagement, and influence with key external audiences, ensuring brand messages are appropriately positioned in the media landscape.

Collaborate with colleagues across departments to foster thought leadership and ensure messaging is cohesive and impactful across all external touchpoints.

Crisis Communications & Issues Management
Develop and manage crisis communication plans, ensuring the organization is prepared to respond to issues that may impact its reputation.

Serve as a key point of contact during crises, producing clear and concise messaging for internal and external stakeholders to mitigate damage and safeguard the brand.

Brand Reputation Management
Monitor and assess the organization’s public perception, providing strategic recommendations to leadership on reputation management and brand positioning.

Advise leadership on communications strategies to maintain and enhance the organization’s presence in the media and public sphere.

Event Management & Stakeholder Engagement
Plan and execute PR events, press tours, and conferences that promote the organization’s initiatives and raise brand awareness.

Collaborate with colleagues in marketing and event planning to develop engaging promotional materials that align with broader organizational goals.

Engage with external stakeholders, including government representatives, media, and influencers, to enhance brand credibility and establish positive relationships.

Thought Leadership & Cross-Enterprise Collaboration
Collaborate with internal thought leaders across the enterprise to identify opportunities for content creation, media engagement, and strategic storytelling.

Champion thought leadership by working with executives and senior leaders to produce valuable, engaging content that establishes the organization as an authority in the industry.

Performance Analysis & Reporting
Track and analyze the performance of PR campaigns, providing regular reports to leadership and refining strategies as needed.

Conduct media audits and develop insights from media coverage to optimize future campaigns and improve outreach strategies.

Stay updated on industry trends, digital PR techniques, and best practices to continuously improve and innovate the organization’s PR strategies.

Collaboration with PR Agency
Work closely with PR agency partners to ensure effective media training and preparation for key executives.

Collaborate on media-related activities, including pitching, media interviews, and press events, to ensure alignment with organizational goals.

Assist in the development of media kits and other materials, ensuring consistency across all communication efforts.

NOTE: Perform other duties as assigned, and this role may at times require occasional after-hours or weekend support based on business needs.

What You Bring to American Nurses Enterprise
Bachelor’s degree in Public Relations, Communications, Journalism, or a related field (Master’s degree is a plus).

Experience: Minimum of 7+ years in public relations, media relations, or corporate communications, with significant experience advising C-suite executives and working with cross-functional teams.

Skills & Competencies
Strong writing and communication skills, with the ability to craft compelling, on-brand messages tailored to various audiences.

Proven expertise in media relations, including pitching to journalists, securing high-profile coverage, and managing media relationships.

Experience developing and executing media strategies that effectively position the organization and engage with key stakeholders.

Crisis communication experience, with the ability to manage sensitive issues and safeguard organizational reputation.

Demonstrated ability to work collaboratively across multiple departments and advise senior stakeholders on the most effective communication channels and strategies.

Project management skills with the ability to prioritize multiple campaigns and initiatives.

Familiarity with digital PR and social media platforms to extend brand reach and improve engagement.

Experience working with PR agencies on media training and campaign coordination.

What ANE Offers You
Join us and support more than 5 million Registered Nurses in the United States.

Every role within ANA contributes to a healthier world through the “Power of Nurses.”

An opportunity to help transform a 129-year-old organization to meet the future needs and demands within Health Care.

Commitment to Diversity, Equity, Accessibility, and Belonging (DEIAB).

Be a role model for embracing and empowering the uniqueness of every employee.

Continuously innovating through creative and strategic initiatives.

Exceptional benefits including, but not limited to:

401K retirement contributions of up to 7%

Generous PTO including the week-off between Dec 25 and Jan 1

Personal days off

11 paid holidays

Excellent health/medical benefits

Much more

Commitment to your career development and advancement through ANE learning and development programs (internally and externally)

Work Schedule
Hybrid employees must work a minimum of 20% in the office.

Location
Our main office is located at:
8403 Colesville Road, Suite 500, Silver Spring, MD 20910

The American Nurses Enterprise
Founded in 1896, the American Nurses Enterprise is the family of nonprofit organizations that comprise the American Nurses Association, including the American Nurses Association (ANA), the American Nurses Credentialing Center (ANCC), and the American Nurses Foundation (ANF).

Equal Opportunity Employer
The ANE is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

Learn more here