Social Content Specialist

Job Description
Are you a creative powerhouse with a pulse on the latest trends? Metro is seeking a highly motivated Social Media Content Specialist who excels in crafting engaging and innovative content. In this fast-paced role, you will leverage your expertise in digital marketing to develop and execute compelling social media strategies that resonate with our target audiences.

The ideal candidate will possess a deep understanding of emerging trends and a knack for storytelling. If you thrive in a collaborative environment and are ready to work alongside a passionate team committed to pushing boundaries and achieving excellence in social media engagement, join our team!

Minimum Qualifications
Education
Bachelor’s Degree in Communications, Public Affairs/Public Relations, Political Science, Public/Business Administration, Research, or a related field.

Experience
Minimum of four (4) years of experience in communication, marketing, research, transit management, or public affairs/public relations that includes:

Strong, demonstrated technology experience in web content, social media, video production, and mobile web applications.

Impeccable writing skills.

Experience creating and delivering clear, concise messages that consider strategic priorities.

Certification/Licensure
N/A

Preferred
Experience in a large service organization setting.

Medical Group
Satisfactorily complete the medical examination for this position, if required. The incumbent must be able to perform the essential functions of this position either with or without reasonable accommodations.

Summary
The Social Content Specialist is a next-generation content creation professional, responsible for managing and creating high-quality digital content to tell Metro’s story to a broad external audience across multiple communication channels.

The incumbent supports the department’s overall digital strategy, recommending tools and processes by identifying emerging digital and journalism trends. The incumbent leads the implementation of all initiatives managed by the Manager of Digital Content.

The role includes a rotational on-call (24/7) schedule to respond to emergencies, as needed, and requires managing confidential and sensitive matters with discretion and confidentiality. The incumbent calls on creativity and a strong understanding of Metro’s Strategic Transformation Plan to ensure messaging supports all STP priorities:

Service Excellence

Talented Team

Regional Opportunity and Partnership

Sustainability

Job Duties
Supports the creation and accuracy of all external-facing digital communications channels, including but not limited to social media, the WMATA website, email and text message notifications, mobile application information, and video.

Monitors social media using a variety of tools to provide real-time intelligence to assist in managing Metro’s response to incidents or emerging trends.

Engages with regional partners on social media opportunities to highlight and elevate messaging that brings public awareness to Metro-related news, initiatives, milestones, service exceptions, and events.

Provides support and assistance to the Manager of Digital Content for assigned functions.

Researches and coordinates responses on topics receiving extensive, high-profile attention, often confidential in nature.

Maintains a content calendar for short-term and long-term planning (30-60-90+ days) related to public communication, tracking events, accomplishments, anniversaries, and strategic initiatives.

Develops and publishes content for owned channels, promoting Metro News, initiatives, and partnerships, ensuring that content is fresh, relevant, and up to date.

Supports digital content needs of internal stakeholders including employee communications, marketing, community relations, government affairs, and Metro Transit Police.

Documents media relations activities such as photo opportunities, press conferences, interviews, and roundtable discussions.

Engages on social media to bring public awareness to Metro-related news and activities.

Actively monitors operations using internal tools and social media to assist in managing Metro’s response to incidents and crafting customer messaging.

Understands social media metrics like engagement, popularity, trending topics, and sentiment.

Leads and participates in internal and external committees and task forces to build effective relationships and ensure cooperation and coordination.

Produces quick-turn infographics and content using tools like Canva, Adobe Express, Adobe Premiere Pro, Final Cut Pro, iMovie, etc., to deliver complete storytelling concepts.

Other Duties
Maintains and promotes safety awareness and accountability in accordance with safety policies and procedures.

Encourages the reporting of safety concerns, consistent with the Agency Safety Plan, other regulatory requirements, and just culture principles.

The functions listed are not intended to limit specific duties or responsibilities of any particular position, nor restrict managers from directing and controlling work.

Evaluation Criteria
Consideration will be given to applicants whose resumes demonstrate the required education and experience. Applicants should include all relevant education and work experience.

Evaluation criteria may include one or more of the following:

Skills and/or behavioral assessment

Personal interview

Verification of education and experience (including certifications and licenses)

Criminal Background Check (a criminal conviction is not an automatic bar to employment)

Medical examination including drug and alcohol screening (for safety-sensitive positions)

Review of a current motor vehicle report

Closing
WMATA is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability, status as a protected veteran, or any other status protected by applicable federal law.

This posting is an announcement of a vacant position under recruitment. It is not intended to replace the official job description. Job descriptions are available upon confirmation of an interview.

Learn more here