Influencer & Public Relations Manager

About Hip Hop Caucus

Initiated as a movement in 2004, the Hip Hop Caucus (HHC) is a nonprofit, nonpartisan organization that leverages Hip Hop culture to encourage young people to participate in the democratic process.

Our mission is to use the power of our cultural expression to empower communities who are first and worst impacted by injustice. Our members, as well as our dedicated national team, span the country and globe. We are multiracial and we center our work in BIPOC communities. We span Gen Z, Millennials, and Gen X, and we come from diverse backgrounds and experiences. Our vision is for racial justice, healthy communities, and a healthy planet.

Our award-winning Respect My Vote! campaign has educated and mobilized hundreds of thousands of young BIPOC voters across eleven election cycles. We also have innovated a free resource for people with a felony record and their loved ones to check their eligibility to vote based on their state.

Our Think 100% platform focuses on climate and environmental justice activism and storytelling. This award-winning platform has produced and released original content including “The Coolest Show” podcast, a weekly radio show, four documentary films, a stand-up comedy special, the first-ever climate album, live virtual events with hundreds of thousands in attendance, and numerous digital content pieces and series. This storytelling and narrative work supports our campaigns and advocacy work on climate that has successfully stopped fossil fuel infrastructure projects in BIPOC communities and achieved historic climate investments through federal and state advocacy.

Our Good Trouble Dept. platform has successfully advanced public awareness and federal action on tracking deaths that occur in custody in this country, towards the goal of ending extrajudicial and unnecessary deaths in custody and ultimately ending mass incarceration in this country.

Our Justice Paid in Full economic justice platform is leading the finance and banking sector in redirecting the flow of capital from industries that harm our communities, including fossil fuel and mass incarceration industries, into climate and racial equity investments in communities by increasing access to capital for these projects through Black-owned banks.

Our breadth of accomplishments reflects our principled approach to organizing, advocacy, and campaigning. HHC pioneers culture and narrative strategy to expand our impact, shows up in solidarity with communities being harmed by systemic injustices, and builds nonpartisan power by engaging voters year-round.

As a multi-issue organization working across democracy, climate and environmental justice, civil and human rights, and economic justice, we are rooted firmly in the belief that intersectionality connects us and together we are the beat of a movement.

For more information on Hip Hop Caucus, please visit hiphopcaucus.org.

The Opportunity

The Influencer & Public Relations Manager is responsible for driving media engagement, influencer partnerships, and cultural storytelling that amplifies Hip Hop Caucus’ mission. This role oversees press strategy, cultivates relationships with artists and media, and leads the organization’s public-facing presence across campaigns and events.

The position works within the Storytelling & Communications Division in the Strategic Communications and Engagement Dept., collaborating closely with the Campaigns & Advocacy Division and the Development Department to design and execute cultural productions—across digital, film, photography, and events—that advance the organization’s brand and advocacy goals. The position reports to the Senior Director of Storytelling and Communications.

Core Responsibilities

Public Relations
· Develop and execute comprehensive media and publicity campaigns to maximize awareness and engagement.
· Proactively pitch stories to media outlets, secure press coverage, and foster strong relationships with journalists.
· Draft and edit press releases, media statements, op-eds, Q&As, and talking points.
· Represent Hip Hop Caucus as a public spokesperson, appearing in interviews, panels, livestreams, and events.
· Coordinate press events, speaking engagements, and media briefings for organizational leadership and partners.
· Track media coverage and provide reports on press performance and campaign impact.
· Provide media training and prep to spokespeople, artists, and influencers.
· Support in occasional content capture for social media.

Influencer & Artist Relations
· Cultivate and manage long-term relationships with artists, influencers, athletes, and creatives.
· Identify and engage artists to lend their platforms to advocacy campaigns and voting initiatives.
· Strategically develop influencer engagement campaigns to mobilize communities through Hip Hop culture.
· Organize artist/influencer training sessions to educate them on key social justice issues.
· Oversee the vetting and booking of talent for media appearances, events, and digital content.
· Serve as chief liaison for talent, working closely with artists, managers, and agents to secure participation.
· Plan and script interviews for artists and influencers across in-person, on-location, and virtual formats.

Cross-Functional Collaboration
· Work closely with digital, production, organizing, and policy teams to align messaging and outreach strategies.
· Manage relationships with community partners, coalitions, and grassroots organizations to drive collaborative impact.
· Develop creative briefs for talent and production partners to ensure alignment with campaign strategy.
· Oversee contracts and financial negotiations for influencer partnerships, working with legal teams to ensure compliance.
· Evaluate campaign impact by tracking engagement, ROI, and performance metrics for media and influencer campaigns.

Candidate Profile

· 7+ years of experience in media relations, influencer engagement, public relations, or a related field.
· Deep connections within the entertainment industry, including relationships with media, artists, and cultural leaders.
· Strong knowledge of Hip Hop culture, advocacy, and social justice movements.
· Experience with PR campaign management, including pitching, media placements, and press coordination.
· Strong public speaking and on-camera experience.
· Ability to build and maintain high-level relationships with artists, managers, agents, and creatives.
· Experience in event production and cultural storytelling across multiple platforms.
· Working knowledge of SAG-AFTRA regulations, FTC sponsorship guidelines, and influencer marketing best practices.
· Ability to manage multiple projects simultaneously in a fast-paced environment.
· Proficiency in Google Suite, media tracking tools like Cision, and social media analytics.
· This position requires occasional travel, approximately 1–2 times per month or up to 50% of the time, including evenings and weekends as needed for events, meetings, and on-the-ground activations.

Preferred Qualifications

· Experience in issue advocacy, political engagement, nonprofit communications, or entertainment PR is a plus.
· Background in digital media, television, or film production is an advantage.

Compensation & Benefits

The salary range for this role is $85,000–$94,000, and the final salary will be based on experience and qualifications. HHC also offers a comprehensive benefits package. This remote opportunity is location-flexible, with a strong preference for candidates based in Washington, DC or Los Angeles.

Hip Hop Caucus Education Fund is an equal opportunity/affirmative action employer and encourages applications from all qualified candidates regardless of gender, race, ethnicity, age, sexual orientation, marital status, religion, or disability. Know Your Rights: Workplace Discrimination is Illegal.

To apply for this position or to search for other potential openings, please visit our careers page at https://hiphopcaucus.org/careers/.

Should you receive an offer of employment, it is Hip Hop Caucus Education Fund’s policy to hire its employees on an at-will basis.