[vntd_hero_section images=”76700″ heading_dynamic=”Virtual Workshop: Communicating the Value of GR in Dollars and Cents” subtitle=”” button1_label=”Register” button1_url=”#register” bg_overlay=”dark_blue” height=”custom” height_custom=”450″ heading_font_size=”50px” tooltips=”%5B%7B%22tooltip_title%22%3A%22Welcome%20To%20Crexis!%22%2C%22tooltip_url%22%3A%22%23%22%2C%22tooltip_placement%22%3A%22bottom%22%2C%22tooltip_depth%22%3A%220.12%22%7D%2C%7B%22tooltip_title%22%3A%22Click%20for%20our%20great%20works!%22%2C%22tooltip_url%22%3A%22%23%22%2C%22tooltip_placement%22%3A%22top%22%2C%22tooltip_depth%22%3A%220.72%22%7D%5D”]
May 11, 2021
2 - 4:15 p.m. ET
Virtual
Bottom-line business value: That’s what interests your leadership most. Learn to demonstrate the value of public affairs work in the language and metrics of business – and secure the support and recognition your function needs and deserves.
Featured Topic & Speakers
The number of legislative meetings you had is important, but the outcomes of those meetings – such as policy movement or protecting the bottom line – is what really matters. Acquire and sharpen the tools to explain public affairs impact in business terms:
- Describe your public affairs portfolio in words and numbers
- Estimate the probability of success of public affairs initiatives
- Calculate the return on investment (ROI) of your public affairs work
- Explain your work and its impact to internal stakeholders in terms they understand
- Demonstrate your value during a crisis such as COVID-19
Richard A Ferraro
President
Iron Peak Alliance, LLC
Genna Gent
VP, Global Government Relations & Public Policy
McDonald’s Corporation
Kelly Memphis
Senior Manager, Gov’t Relations &
Stakeholder Engagement Practice
Public Affairs Council
@PACouncil @kelly_memphis
Joe Quinn
Vice President, External Affairs and Industry Relations
The Aluminum Association
This program is eligible for 2 Grassroots Credits toward the PAC & Grassroots Management Certificate, 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Core Credits toward the Certificate in Public Affairs Management.
Agenda
2:00-3:15 p.m. ET Choosing Your Measurement and Communication Strategies
In this session our experts will cover:
- Overviews of measurement tools and systems
- Estimating the probability of success of public affairs initiatives
- Calculating the profit impact of your public affairs work
- Describing your public affairs portfolio in words and numbers
Richard A Ferraro
President
Iron Peak Alliance, LLC
Kelly Memphis
Senior Manager, Gov’t Relations &
Stakeholder Engagement Practice
Public Affairs Council
@PACouncil @kelly_memphis
3:15-3:30 p.m. ET Break
3:30-4:15 p.m. ET Corporate and Association Case Studies
In this session our experts will cover:
- Demonstrating why government relations program is essential during a crisis like COVID-19
- Explaining your work and its impact to internal and external stakeholders
- Case studies of success
Genna Gent
VP, Global Government Relations & Public Policy
McDonald’s Corporation
Joe Quinn
Vice President, External Affairs and Industry Relations
The Aluminum Association
4:15 p.m. ET Adjourn
Event Location
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1617825082695{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]This event will be hosted in a secure virtual environment.
*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.[/vc_toggle]
Register
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1605292830798{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]- Members: $289
- Non-Members: $399
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.[/vc_toggle]