Fight or Flight: How Americans React to Corporate Crises and Controversies

29 Mar, 2018
Crisis or Controversy
Doug Pinkham and Michael Ramlet discuss findings from the study during an event at the AT&T Forum.

Fight or Flight: How Americans React to Corporate Crises and Controversies

New research from the Public Affairs Council and Morning Consult examines how Americans react to corporate crises and controversies and which demographic groups are the most concerned. The survey includes exclusive findings showing which crises are most likely to affect consumers’ perceptions and what companies should do when faced with a corporate scandal.

View the Key Findings 

View the topline results

Read the press release

Watch the livestream from the event with Morning Consult or view the presentation slides