Doug Pinkham and Michael Ramlet discuss findings from the study during an event at the AT&T Forum.
Fight or Flight: How Americans React to Corporate Crises and Controversies
New research from the Public Affairs Council and Morning Consult examines how Americans react to corporate crises and controversies and which demographic groups are the most concerned. The survey includes exclusive findings showing which crises are most likely to affect consumers’ perceptions and what companies should do when faced with a corporate scandal.
Watch the livestream from the event with Morning Consult or view the presentation slides
