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New Council Chair Saw ‘Servant Leadership’ Up Close

New Council Chair Saw ‘Servant Leadership’ Up Close

November 2024

By Alan Pell Crawford

When Courtney Geduldig was growing up in Baltimore, she spent more time at her mother’s “office” than most girls might. Courtney’s late mother, Nancy Funk (1951-2018), was for 30 years the head women’s basketball coach at Johns Hopkins University, so her office would be a team bus, a locker room or gym. As cancer drained her energy, she would still show up for practice, sitting in a folding chair rather than hustling around the court, as coaches do.

Although her mother won more than 500 games at Johns Hopkins, Geduldig says she “never fully understood the role she played in the lives of the young women she coached until she got sick. Suddenly, these young women were flying in from all over the country, just to drive her to her doctors’ appointments or just sit with her when she was doing her chemo. That’s when they would talk about how she had been a surrogate parent to them, helping them through their first year away from home, for example, or through family troubles — deaths or divorces.”

The Council’s 2024-25 Board Chair, Geduldig says her mother “would even help them get jobs after they had graduated. She fought for these young women athletes to get the same treatment male athletes did, but her efforts were dedicated not just to these women as a group, but to them as individuals. And they remembered it.”

A Role Model

Geduldig, who was elected Board Chair at the Council’s Fall Board Meeting in late October, “saw an example of servant leadership” in the way her mother did her job. “She would see to it that women athletes were treated the same as male athletes — she was a crusader for that — and she would always leave a situation better than she found it. She set a high standard that I have tried conscientiously in my own career to live up to.”

Geduldig is the chief corporate affairs officer of National Grid PLC, one of the largest investor-owned energy companies in the U.S. and the UK. She has more than 20 years’ experience as a leader in public policy, government, external affairs and public affairs globally. Prior to joining National Grid, she held corporate executive roles leading corporate affairs and government relations at S&P Global, Chime and Micron. She was also managing director and head of global and federal relations at the Financial Services Forum and deputy assistant secretary for domestic policy in legislative affairs at the U.S. Treasury Department, and served as chief financial counsel to Sen. Bob Corker of Tennessee.

Having led global teams in the Americas, Europe, Asia and India, Geduldig recognizes the need for public affairs professionals to have an appreciation of the international implications of their work. “Even if your company is totally U.S.-oriented, you need to recognize how the world is increasingly interconnected,” she says. “Unfortunately — and this is something our profession should address — we have a limited set of talent that understands, for example, how decisions made in other countries affect our operations here at home. This is true in even the least developed of developing nations.”

As head of the selection committee that recently chose Nneka Chiazor to succeed Doug Pinkham to be president of the Council, Geduldig says her first priority as Council chair “will be to do everything I can to make sure our new president is successful.” The organization’s track record and reputation, together with Chiazor’s talents, should ensure a bright future for the Council.

‘A Tough Act to Follow’

“Doug Pinkham is a tough act to follow, but those who served on the board with Nneka from 2018 to 2023 and on the executive committee recognize her energy and passion for public affairs are impossible to miss,” Geduldig says. “Nneka is dynamic, charismatic and warm-hearted. She will be terrific, and I look forward to helping her implement her vision for the Council’s future. Of course, I hope my own experience will be an asset to her and to the Council.”

Geduldig’s two decades in public affairs have given her valuable insights into the profession that she is eager to share with younger colleagues.

“I was an English major as an undergraduate, with some ideas about going into journalism and writing, but I wouldn’t trade my law school experience for anything,” she says. “It was there, at the University of Baltimore School of Law, that I learned critical thinking, a skill that really isn’t taught at the undergraduate level. I learned how to do scenario planning, which is increasingly important in public affairs. I learned how to anticipate, to the second and third level, how events might play out and how to respond, so the organization I work for is not simply in a reactive mode. You learn how to plan, so if A happens, we do this. If B happens, we do that. I learned how to develop plans to mitigate possible bad outcomes but also to seize emerging opportunities. This is critical in today’s public affairs world.”

And she has also made her mark as a writer, even though her career took a turn from what she originally envisioned. She is the author, with John Dearie, of Where the Jobs Are: Entrepreneurship and the Soul of the American Economy, published by Wiley in 2013.

Inside the Bureaucracy

But it was Geduldig’s time on Capitol Hill and at the Treasury Department that taught her valuable lessons she would like everyone in public affairs to have learned. “Every young public affairs professional should work on the Hill or in a federal government job, if only as an intern,” she says. “Too often, those who don’t have that experience — and this is especially true among the general public — can make unfair assumptions about these institutions of government and how they operate. They can and do develop cynical attitudes that do not reflect reality. It’s tempting to sneer at ‘bureaucrats,’ for example, but during my own time at the Treasury Department, I was deeply impressed with the dedication and professionalism of the people who work there.”

Geduldig said her co-workers at the Treasury Department were “some of the smartest people I’ve ever known in my career. They worked 24/7 to solve serious problems facing the country, and what was also impressive is that they were not affected in the least by the political winds that might be blowing at any given moment. They were willing to work across the aisle to address these problems, and we could use more of that attitude today. Too often, the general public thinks only of the highest-profile people who might be appointed to head federal agencies rather than the career civil servants who do the agency’s serious, everyday work. Also, an insight into the way these dedicated professionals approach their work can prove to be helpful if — as a lobbyist — you are trying to influence them.”

‘Global Environment’

While eager to pass along the benefits of her 20-plus years in the profession, she is also keenly aware of the challenges facing younger colleagues. “Doug Pinkham has done an outstanding job deepening the profession’s understanding of the global environment in which we work, especially by opening the Brussels office,” Geduldig says. “We need to continue these efforts. Unfortunately, because of factors beyond our control, we have a great deal of work to do in the area of professional education. With COVID and the way we work today, in remote and hybrid arrangements, I sometimes worry that the generation coming up has not always had the benefit of the mentoring it needs, and I look forward to doing what I can to help Nneka in the efforts she wants to make in this direction.”

This is especially the case in understanding what Geduldig calls “the interconnected universe” of stakeholders in the global economy. “What’s exciting about this challenge is that it requires our profession to bring all the tools we now have at our disposal into play, integrated rather than in isolation — communications, reputational risk, issues management, crisis management, employee expectations, ESG and all of these disciplines,” she says. “That is the way we must manage issues and stakeholders, not just react when things happen to us. Here, again, is where we can turn challenges into opportunities. This is where innovation happens.”

A Changing Profession

The changes ahead for the profession are exciting and motivating, particularly as Geduldig thinks ahead to the value the Council can create for its members today and in the future.  As she mentioned in her remarks at the Council Board meeting, “While relationships will always be critical to the profession, public affairs is no longer just about relationships — it’s about leveraging cutting-edge technologies to make our voices heard more effectively than ever before.”  Geduldig believes that in an era where trust in institutions is fragile, the role of the public affairs professional  in creating transparent, ethical communication is critical. “We need to champion openness in our work, ensuring that the public understands the value of the policies we advocate for and the integrity with which we approach those objectives.”

But her most important priority will be helping Chiazor realize her own vision for the Council. Selecting the new president “was not an easy assignment,” Geduldig says. “We had a stellar batch of qualified candidates, but in the end it was clear we had an incredibly strong leader in Nneka. She comes to us with a wealth of experience, a deep understanding of the public affairs landscape and a forward-thinking approach that will undoubtedly guide us toward new heights.”

While relationships will always be critical to the profession, public affairs is no longer just about relationships — it’s about leveraging cutting-edge technologies to make our voices heard more effectively than ever before.

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Washington, D.C. | November 21