Public Relations Specialist

Description

Hanwha Qcells designs, builds, and manages financially sustainable solar photovoltaic (PV) solutions. The company brings a decade of global leadership in solar PV to North America, combining best-of-world technology, processes, and partnerships to deliver utility-grade solar PV solutions customized for the US energy market.

Summary

The Public Relations Specialist will be responsible for promoting the company’s corporate image and managing media relations. This includes preparing press releases, handling external communications, and supporting corporate branding strategies. Additionally, this role will involve organizing factory tours for media and other visitors to showcase our operations and foster transparency and positive media coverage.

Responsibilities

Press Release Management:

• Draft, edit, and distribute press releases to local, national, and international media outlets.
• Monitor media coverage and track the impact of press releases on public perception.
• Maintain a media database to ensure relevant and timely distribution of news releases.

Media Relations:

• Build and maintain strong relationships with journalists, reporters, and other media professionals.
• Coordinate and manage media inquiries, ensuring that responses align with corporate messaging.
• Arrange and manage media interviews for executives and key personnel.
• Track media coverage and provide regular reports to senior leadership.

Branding and Corporate Image:

• Support the development of the company’s branding strategies in alignment with corporate goals.
• Collaborate with marketing and other departments to ensure consistent and accurate messaging across all communication channels.
• Assist in creating content for various external communication platforms, including websites, blogs, and social media, to support brand visibility.

External Communications:

• Oversee the preparation and distribution of corporate communications to key stakeholders, including investors, customers, and the media.
• Ensure that all communications reflect the company’s values, mission, and public image.

Factory Tours Management:

• Organize and manage factory tours for media, visitors, and other external parties.
• Coordinate logistics for these tours, including scheduling, visitor communications, and tour materials.
• Serve as the main point of contact during tours to ensure a positive and informative experience.
• Create materials and presentations to showcase company operations and products during these tours.

Qualifications

• Bachelor’s degree in Public Relations, Communications, Journalism, or a related field is preferred.
• 3–5 years of experience in public relations, communications, or a related field.
• Strong writing and editing skills, with experience drafting press releases and other public communications.
• Proven experience in managing media relationships and coordinating media events.
• Excellent verbal and written communication skills, with the ability to tailor messages to different audiences.
• Ability to manage multiple projects simultaneously and work under tight deadlines.
• Strong organizational and planning skills, with a focus on attention to detail.
• Experience in managing corporate branding or image-building campaigns.
• Familiarity with media monitoring tools and analytics.
• Experience in crisis communication and handling media inquiries during challenging situations.
• Knowledge of factory operations or industrial settings is a plus.

Hanwha Q CELLS provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.

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