Public Relations Specialist
Are you a media-savvy strategist who knows how to develop relationships with thought leaders and influencers, distribute the right content to the right audiences, and increase brand equity? Do you want to use your public relations skills to help make the world a better place?
GlobalGiving, a highly-rated nonprofit on a mission to accelerate community-led change around the world, is looking for a Public Relations to help raise awareness of our brand in key markets. You should share our excitement for supporting local organizations in 170+ countries that educate children, feed the hungry, preserve the environment, build houses, train people with job skills, and do hundreds of other amazing things.
GlobalGiving was awarded the 2016 When Work Works Award by the Families and Work Institute. We have a casual open office environment where everyone’s opinion and ideas are valued—and a remote work plan to keep our team safe during the COVID-19 pandemic. We’re committed to work-life balance and offer everyone opportunities to learn, experiment, and grow. Since creative, enthusiastic employees are our most valued resource and the basis for our success, we take great care in how we attract, hire, and support our team. If you’re passionate about collaboration, curiosity, communication excellence, and continuous improvement, this position is right for you.
We have a casual work atmosphere where everyone’s input and ideas are valued. We’re committed to work-life balance and offer everyone opportunities to learn, experiment, and grow. Since creative, enthusiastic employees are our most valued resource and the basis for our success, we take great care in how we attract, hire, and support our employees for a successful career. If you care about collaboration, curiosity, communication excellence, and continuous improvement, this position is right for you.
We are looking for an experienced public relations professional to lead our brand equity and visibility strategy. You will be responsible for developing a strategy to increase our earned media citations, and in doing so, increase traffic to our site, improve our conversion rates, and help GlobalGiving develop more sustainable, meaningful, and lasting relationships with a network of influencers, affiliates, and brand advocates that you will identify and cultivate. You will work closely with people across the organization to develop goals, strategies, tactics, and key messages that position GlobalGiving as a thought leader among its peers and constituents. This will require you to understand our core differentiators, be able to talk about our innovative products and solutions, and to develop compelling reports, talking points, narratives, and special events that elevate the GlobalGiving brand among target audiences.
To do this well, you will need to understand who our targets are and how to motivate them. Using audience insights and media monitoring and business intelligence software, you will learn what works, and launch content distribution and audience engagement tactics that drive results. Needless to say, this role requires a high level of creativity, attention to detail, and project management skills.
The Public Relations Specialist reports to the Director of Marketing and Communications. The specialist also works closely with our disaster recovery and business development teams, as well as our CEO, to develop and iteratively improve our public relations strategy and raise GlobalGiving’s visibility.
- Demonstrated expertise in marketing, communications, journalism, business, information technology, or another relevant field
- 3-5 years experience with public relations strategy and execution and brand-awareness building through earned media, events management, and storytelling
- A commitment to our core values, creativity, and the desire to change the world
- Demonstrated excellence in acting as an organizational spokesperson, crafting press outreach that works, and developing lasting relationships with media and influencers
- Demonstrated experience with media monitoring and business intelligence software
- Excellent interpersonal skills and a collaborative spirit
- Passion for advancing GlobalGiving’s voice and brand across a variety of media
Salary and Benefits
Salary range: $55k – $65k, depending on experience
Benefits include flexible work hours, remote work options, 5 weeks of paid time off per year, professional development opportunities, and a meaningful job where you can shut your laptop at the end of the day and say, “Today, my work helped rescue 97 girls from bonded labor in Nepal.” (One of many true stories.) And of course, we’ve also got you covered with benefits like health care, dental/vision, paid family leave, paid sabbaticals, Summer Days, commuter benefits, and 401K.
This is a full-time position reporting to the Director of Marketing and Communications and will be filled remotely for the duration of the COVID-19 pandemic. Once in-office operations can safely resume, this role will be based in GlobalGiving’s headquarters in Washington, D.C. or continue to operate remotely.
Applicants must have U.S. citizenship or U.S. permanent residency.
We are an equal opportunity employer and value diversity in our organization. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Learn more here
Job posted: 2020-09-22