Digital Marketing Manager

DEPARTMENT: Communications
POSITION OBJECTIVE
Advance Farm Bureau’s position as the leading Voice of Agriculture through the management of digital marketing platforms, working collaboratively with AFBF staff to support communications and organizational priorities and with state Farm Bureau staff to leverage the Federation’s reach.

REPORTS TO
Managing Director, Brand Marketing

LOCATION
Washington, DC; eligible to earn telework 2 days/week

PAY RANGE
$75,000 – $85,000 annually

DUTIES and RESPONSIBILITIES
Develop and maintain AFBF’s social media content calendar

Oversee social media platforms, including the coordination of account management and content planning

Manage social media working group comprised of state Farm Bureau staff across the country

Coordinate the creation of engaging content—managing the distribution of toolkits and marketing assets

Plan and execute digital marketing campaigns and initiatives—coordinating the creation of engaging content, distribution of toolkits, and development of marketing assets

Contribute to the development and execution of influencer collaboration strategies

Work with state Farm Bureaus to elevate digital content

Collaborate with and assist in managing external digital and marketing vendors

Keep up to date with emerging marketing trends, tools, and technologies across the digital landscape

Perform other duties as assigned to support the success of communications operations and the overall organization

RELATIONSHIPS
Collaborate with AFBF staff, communications professionals from state Farm Bureaus, coalition partners, allied groups, Farm Bureau members, and digital influencers to expand Farm Bureau’s reach and achieve our mission.

EDUCATION OR TRAINING REQUIRED
Bachelor’s degree in communications or related field

EXPERIENCE AND SKILLS REQUIRED
3-5 years of experience in digital marketing

Experience managing organizational social media platforms

Proven experience with Adobe Creative Cloud

Experience working independently and as part of a team, often with tight deadlines

PREFERRED EDUCATION/EXPERIENCE/TRAINING/SKILLS
Knowledge of agriculture

OTHER REQUIREMENTS
Travel as needed

TO APPLY
Please submit a resume and digital portfolio.