Associate Social Media Specialist – (250003CZ)

The Associate Social Media Specialist plays a key role in supporting the organization’s social media presence by monitoring
interactions, identifying trends, creating engaging content and assisting with day-to-day social media operations.

Qualifications

Minimum Education
Bachelor’s Degree Preferably in Communications, Journalism, Public Relations, Marketing, or related field (Required)

Minimum Work Experience
2 years Relevant work experience in social media, digital marketing or content creation (Preferred)

Required Skills/Knowledge
Strong writing and editing skills with attention to detail.
Familiarity with content creation tools like Canva, Adobe Creative Suite, CapCut or similar software.
Working knowledge of all major social media platforms including but not limited to Facebook, Instagram, LinkedIn, TikTok and YouTube.
Familiarity with social media management tools (e.g. Sprout, Sprinklr, Hootsuite) is a plus.
Portfolio with samples of past work (can be school projects or work related).

Required Licenses and Certifications
Hootsuite Social Marketing Certification (Preferred)
Google Digital Garage – Fundamentals of Digital Marketing (Preferred)
Meta Certified Digital Marketing Associate (Preferred)

Functional Accountabilities
Content Support & Scheduling
Assist in drafting and scheduling basic social media posts across platforms (e.g., Facebook, Instagram, LinkedIn, X).
Maintain and update content calendars to ensure timely and consistent publishing.
Capture photos and short videos from hospital events, departments, or community activities for use in social media content.
Community Monitoring & Engagement
Monitor comments, messages, and mentions on social media platforms.
Flag sensitive, inappropriate, or concerning comments for escalation to the appropriate internal teams (e.g., patient relations, legal, communications).
Support community engagement by liking, sharing, and responding to comments as directed.
Administrative & Reporting Support
Provide administrative support to the social media and influencer teams.
Assist in compiling weekly or monthly performance reports using analytics tools (e.g., Meta Insights, SproutSocial).
Help track campaign performance and audience engagement metrics.
Influencer & Partner Coordination
Assist in preparing outreach materials for influencers, brand partners, or community collaborators.
Help maintain contact lists and track engagement or deliverables from external partners.
Trend Monitoring & Insights
Monitor social media trends, hashtags, and platform updates relevant to healthcare and community engagement.
Provide summaries or quick briefs to the team to inform content planning and strategy.
Compliance & Brand Alignment
Ensure all content and interactions follow hospital branding guidelines and HIPAA/privacy regulations.
Participate in training on social media policies, patient confidentiality, and digital professionalism.
Collaboration & Learning
Work closely with marketing, communications, and clinical teams to support storytelling and campaign execution.
Take initiative to learn new tools, platforms, and best practices in healthcare social media.

Organizational Accountabilities
Organizational Accountabilities (Staff)
Organizational Commitment/Identification
Anticipate and responds to customer needs; follows up until needs are met

Teamwork/Communication
Demonstrate collaborative and respectful behavior
Partner with all team members to achieve goals
Receptive to others’ ideas and opinions

Performance Improvement/Problem-solving
Contribute to a positive work environment
Demonstrate flexibility and willingness to change
Identify opportunities to improve clinical and administrative processes
Make appropriate decisions, using sound judgment

Cost Management/Financial Responsibility
Use resources efficiently
Search for less costly ways of doing things

Safety
Speak up when team members appear to exhibit unsafe behavior or performance
Continuously validate and verify information needed for decision making or documentation
Stop in the face of uncertainty and takes time to resolve the situation
Demonstrate accurate, clear and timely verbal and written communication
Actively promote safety for patients, families, visitors and co-workers
Attend carefully to important details – practicing Stop, Think, Act and Review in order to self-check behavior and performance

Learn more here