Digital Director

Job Overview

The Digital Director will help build and lead the next phase of States United’s digital strategy, in close partnership with the Communications Director and Senior Vice President of Strategy and Communications. The Digital Director will help set organizational digital goals, develop and execute digital campaigns across all program areas, manage the work of staff and vendors, and oversee States United’s message and brand in digital spaces. This individual will have proven digital experience in advocacy, political, campaign, or government settings, as well as a deep understanding of messaging and audience development.

Responsibilities

• Develop, and lead a team in executing, the organization’s overall digital strategy and presence across all digital platforms – social media, web, email, ad platforms.
• Design and execute digital initiatives in support of organizational priorities, in close collaboration with States United’s program directors:
  • These initiatives and campaigns will focus on critical democracy topics connected to elections, public safety, the rule of law, and the role of state officials.
• Manage digital staff and external vendors, and maintain relationships with digital and communication staff in partner and coalition spaces.
• Lead the next phase of planning and execution for States United’s digital programs to build trust in elections and educate key audiences in support of the organization’s mission and areas of work.
• Work with issue experts and program leads across States United (as well as vendors and partners) to develop creative digital products in support of reports and research and more.
• Collaborate closely with other senior communication staff to develop and implement cohesive organizational messaging, content, announcements, and brand visibility.
• Oversee and advance the use of digital communication best practices including analysis and reporting of metrics, audience listening, and testing.
• Oversee and manage digital budget in coordination with Communications Director and approval from organizational leadership.
• Lead digital special projects, including educating organizational leaders on digital trends, creative approaches and opportunities; training staff on digital tools; supporting strategic planning; and developing organizational and departmental processes and guidance.

Minimum Requirements

• Bachelor’s degree.
• 10+ years working in advocacy, political, campaign, or government communications, with at least 6 years of relevant digital experience.
• 3+ years of experience managing and mentoring digital staff.
• Experience managing vendors and consultants.
• Experience developing and testing comprehensive paid digital campaigns on a variety of topics, and managing multiple campaigns simultaneously.
• Strong writing skills and clear expertise developing and adapting messaging for digital platforms.
• Proactive in suggesting digital strategies to meet organizational goals and reach key audiences.
• Ability to effectively communicate across all levels of the organization and democracy field, including to senior leadership, partner organizations, and elected officials.
• Ability to effectively manage a personal and team workload with competing priorities, including developing and executing campaigns in a rapid-response environment.
• Strong project management skills, including the ability to effectively allocate and optimize resources to meet multiple goals.

Preferred Qualifications

• Experience working on issues of elections/voting, government, misinformation, and/or democracy protection strongly preferred.
• Experience managing a WordPress Content Management System (CMS).
• Experience using project management tools (Asana, Monday, etc.).
• Basic coding skills (HTML5, JavaScript).

Please apply at the following link: https://statesuniteddemocracy.bamboohr.com/careers/38?source=aWQ9MjU%3D