Digital Engagement and Social Media Specialist

Franklin College of Arts and Sciences, named in honor of Benjamin Franklin, is the heart of the University of Georgia’s liberal arts learning environment. The research, scholarship, and creative output by the faculty and students in more than 80-degree programs set the place for a dynamic environment at Georgia’s flagship institution.

The Franklin College of Arts and Sciences is seeking a highly creative, detail-oriented, and dynamic individual to grow and enhance its digital marketing and social media platforms in an inaugural role. Reporting to the Director of Marketing and Content Strategy, the Digital Engagement and Social Media Specialist will create a process for cultivating, creating, and leveraging content across social media and digital channels to showcase the vibrant student experience, cutting-edge research, and academic innovations within the Franklin College. This incumbent is responsible for developing and executing a plan for digital content to support the College’s strategic communications and marketing efforts.

In this role, the individual will be building a new platform and will use best practices and trends in digital marketing, be a visible and engaged member of the campus community, possess excellent multimedia content creation skills along with writing and proofreading skills, be able to work both independently and collaboratively, and understand how to build and engage a digital audience. This employee will also monitor account activity and lead the College’s efforts to remain relevant, engaging, and on the leading edge of digital and social media content that effectively tells the Franklin College story and communicates its strong history of success and its bold culture.

The Digital Engagement and Social Media Specialist works collaboratively with communications colleagues, department members, faculty, students, alums, corporate sponsors, and more to develop, write, edit, and publish content that informs, inspires, and educates internal and external audiences.

A successful candidate will have strong written and visual communication skills along with a project management mindset to take a project from concept to production while managing multiple priorities and deadlines.

• Extensive experience in digital marketing – website, emails, social media, SEO, CMS, CRM, etc.
• Deep knowledge of social media platforms, current trends, and performance analytics
• Exceptional written and verbal communication abilities, strong AP Style background
• Strong grasp of design principles, layout, and brand identity; proven experience adhering to established brand guidelines
• Proficient in graphic design software and multimedia content creation
• Keen attention to detail with project management skills
• Creative, strategic, analytical thinker with attention to detail and project management skills
• Experience working with AI to support marketing tactics
• Outstanding interpersonal skills, cultural sensitivity, and the ability to collaborate effectively with a variety of groups, including students, staff, alumni, faculty, and administrators
• Highly self-driven with excellent problem-solving and time management capabilities
• Ability to thrive under tight deadlines while managing multiple tasks simultaneously
• Effective team player in fast-paced environments

• Sit or stand for long periods of time
• Some evening and weekend requirements
• Lift up to 50 lbs
• Occasional travel

Learn more here