Digital Media Strategist

Digital Media Strategist

FAIR is searching for a Digital Media Strategist to support the Digital Team and the organization by researching and reporting on digital strategies to increase traffic and engagement on our website and social media accounts.

Responsibilities

• Tracks, reports, and interprets social media, Google Analytics, and other site data to provide recommendations for new strategies and tactics to increase effective engagement.
• Publishes, reviews, improves, and optimizes content for FAIR’s social media platforms and website, including blogs, articles, and social media posts.
• Produces monthly internal reports of FAIR’s social media accounts and website with detailed suggestions for improvements to boost engagement and assists with compiling digital reports and data for external stakeholders.
• Identifies powerful keywords and trending relevant hashtags to drive traffic.
• Develops, plans, and implements effective SEO strategies, including link-building strategies.
• Assists with the management of digital ad campaigns and tracks their success.
• Assists with mass emails and tracks the data to improve conversions.
• Oversees social media communities by identifying opportunities to interact with activists and nurture relationships through these platforms by engaging with followers and working toward conversions.
• Obtains and edits images, tables, charts, and videos for website content with a strong understanding of copyright.
• Assists with any digital team task when needed.

Qualifications

• Bachelor’s degree and 2+ years of experience in social media management and SEO.
• Experience managing social media platforms.
• Thorough understanding of Google Analytics, Ads, and traditional digital media KPIs.
• Experience in keyword/keyphrase research and building keyword maps.
• Wide-ranging experience in digital marketing.
• Deep knowledge of content management systems and experience working with mid to large-size websites (1,000+ pages/documents).
• Proven experience in social media strategy and execution, including audience segmentation and content planning.
• Solid knowledge of HTML is a bonus.
• Experience with Adobe Photoshop and Illustrator or other graphics programs like Canva.
• Email marketing experience is a plus.

Location & Benefits

This position is based at FAIR’s Washington, DC headquarters. It is a full-time, exempt position with generous benefits. The salary range is $68,000 to $80,000, based on experience.

How to Apply

Candidates are encouraged to review FAIR’s website to learn more about the organization.

To apply, please submit:

• A cover letter indicating familiarity with FAIR’s mission
• A resume
• One writing sample

Send applications to [email protected].

Equal Employment Opportunity

FAIR provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.