Digital Strategist

Organization: FlexPoint Media
Location: Alexandria, VA
Date Posted: 05/05/2025

About FlexPoint Media

FlexPoint Media is a rapidly growing cross-channel media buying firm based in Virginia and Ohio. The firm seeks to fill an immediate full-time position for a creative, hard-working Digital Strategist to join our fast-growing digital practice to help our top-tier political and advocacy clients win. Based in our Virginia office, the Digital Strategist will work with FlexPoint’s national client base, primarily in the political vertical, to execute fast-paced digital campaigns.

Responsibilities

Analyzing ad rates, audience data, competitive intelligence, and performance metrics
Executing ad placements and ensuring all details are 100% error-free
Maintaining relationships with ad vendors and technology providers
Collaborating with clients and the FlexPoint team to produce compelling images for advertising, email, and social media campaigns
Drafting copy for advertising, emails, social media, and longer-form content
Proofreading work and ensuring content is 100% error-free
Preparing editorial calendars that factor in cultural, political, and current events, and identifying creative linkages to our clients’ concerns
Understanding and utilizing the full range of digital content—from GIFs, videos, and photos across blog posts, emails, and social media posts

Qualifications

At least one year of previous experience with digital marketing, political advertising, and/or public affairs projects
Meticulous attention to detail
Understanding of the digital advertising landscape and major social networks
Exceptional writing ability
Eye for great design
Proven track record drafting creative and effective content for digital channels
Ability to hit tight deadlines while juggling multiple requests and projects
Familiarity with Google Ads, TradeDesk, Facebook Business Manager, and the Adobe Creative Suite is a plus
Experience with website content management systems such as WordPress is a plus