Multimedia Content & Communications Strategist

Work Schedule

Hybrid/Flexible

Reports To

Vice-President, Marketing & Communications

Salary

$71,522 – $110,859

Compensation & Benefits

United Way NCA offers competitive compensation and benefits, including substantial paid leave, healthcare benefits, a matching retirement plan, and a great work environment.

Mission

United Way of the National Capital Area is committed to the health, education, and economic opportunity of every person in our community, regardless of race, gender, income, and ability.

We are uniquely positioned at the intersection of the public, private, philanthropic, and nonprofit sectors, and the only organization that can mobilize the best resources and people to lead collective impact for our community. Through our Community Commitment and programmatic focus, we are transforming our region and changing the story for thousands of people in a meaningful way.

Who We Serve

The ALICE (Asset Limited, Income Constrained, Employed) population represents more than 600,000 low- and moderate-income households in our region that earn more than the Federal Poverty Level but less than the basic cost of living for the county/state in which they live.

United Way NCA’s ALICE Lives Here initiative is one of United Way NCA’s strategic programs established to address the issues of inequity in our systems for employment, education, health and food access, financial stability, and opportunities for all to grow to the best of their abilities.

Equity

Equity is fundamental to our mission. We infuse equity in all our business operations, hiring practices, and community impact initiatives.

Overview

The Multimedia Content & Communications Strategist, Senior Manager (MCCSSM), reports to the Vice President of Marketing & Communications and plays a pivotal role in bringing the work of the United Way of the National Capital Area to life through dynamic and compelling human stories and strong copywriting.

The MCCSSM understands the science behind good storytelling, uses a data-driven approach, and is responsible for the storytelling spectrum – from gathering stories in the field to packaging them for a variety of strategic purposes across all channels (audio, visual, and written), with familiarity in both traditional and digital media best practices.

This leader will be an agile writer capable of producing both long- and short-form pieces for target audiences. They are an experienced interviewer, researcher, editor, and writer who can translate content into polished, compelling stories supporting traditional and digital engagement goals across fundraising, volunteerism, marketing, and communications.

This role involves close collaboration with internal teams, donors, community partners, and media to drive campaign success and achieve regional goals.

Duties and Responsibilities

Content Strategy & Development

• Develop and implement narrative strategies by crafting compelling stories that engage audiences, reinforce organizational values, and guide strategic direction.
• Lead the development and management of a cross-functional editorial calendar to ensure alignment and narrative consistency.
• Provide vision and expertise in multimedia storytelling, including podcasts, newsletter features, videos, and photography.
• Field-produce and direct interviews, documentaries, and other multimedia content independently, from concept through execution.
• Capture high-quality photos and video using DSLR or mirrorless cameras to document events, interviews, or site visits.
• Video editing experience using Adobe Creative Suite (e.g., Premiere Pro).
• Develop and execute a comprehensive content strategy to strengthen visibility, reputation, and brand storytelling.
• Shape and integrate content initiatives into the overall communications strategy.

Storytelling & Content Creation

• Write, edit, and curate high-impact content—including donor stories, web articles, newsletters, annual reports, social media, grant submissions, and marketing materials.
• Develop strategies that use storytelling to achieve organizational goals.
• Support partnerships or proposals related to mission-driven multimedia content.
• Identify and develop compelling stories about programs, staff, and community issues.
• Gather content from the field in support of editorial strategy.
• Deliver packaged content for pre-determined marketing & communications tactics.

Digital Storytelling & Engagement

• Collaborate with the Digital Marketing Manager to optimize stories and content for online engagement.
• Develop content strategies that maximize audience reach and engagement across platforms.
• Monitor emerging trends and technologies to enhance digital performance.
• Spend at least two (2) days per week across the footprint of United Way NCA collecting stories and content.

Data-Driven Insights & Content Performance

• Utilize analytics tools to track engagement, effectiveness, and impact.
• Report on content performance and provide recommendations to refine strategy.
• Take a data-driven approach to align content with organizational goals and audience motivation.

Collaboration & Stakeholder Alignment

• Leverage donor and stakeholder insights to personalize and enhance content resonance.
• Work cross-functionally with PR, media, and communications teams for unified strategies.
• Engage with stakeholders to align content development with priorities and campaigns.
• Comply with all standard operating policies and procedures.
• Perform other duties as assigned.

Education, Background, and Experience

• Bachelor’s degree in Communications, Journalism, Marketing, Public Relations, or related field preferred. Equivalent experience accepted.
• Minimum of five (5) years of professional video and editorial experience.
• Five (5) years of experience in content strategy, writing, or editorial development, preferably in nonprofit, research, philanthropy, or corporate storytelling.
• Five (5) years of experience developing and executing multi-channel content strategies.
• Three (3) years of experience in storytelling, content marketing, and brand messaging with emphasis on digital platforms.
• Strong writing and communication skills.
• Strategic thinking and problem-solving ability.
• Diversified portfolio of video and writing samples required.
• Experience producing digital and print content for varied audiences.
• Knowledge of Adobe Creative Suite (e.g., Premiere Pro).
• Experience translating technical material into compelling human stories.
• Strong project management and attention to detail.

Qualifications and Personal Attributes

Organizational Competencies

• Mission focused – creates real social change for healthier communities.
• Relationship oriented – prioritizes people and cultivates meaningful relationships.
• Collaborator – mobilizes resources across sectors through engagement.
• Results driven – dedicated to measurable goals for the common good.
• Brand steward – protects and grows the organization’s reputation and results.

Functional Competencies

• Ethical Standards – maintains confidentiality and integrity.
• Problem Solving – identifies and resolves issues effectively.
• Interpersonal Skills – open to ideas, adaptable, and collaborative.
• Oral Communication – speaks clearly, persuasively, and presents well.
• Written Communication – edits for accuracy and communicates effectively in writing.
• Planning/Organizing – prioritizes tasks, manages time, and develops action plans.
• Quality Control – ensures accuracy and thoroughness.
• Adaptability – adjusts to change and manages competing demands.
• Dependability – punctual, reliable, and responsive to direction.

Application

To apply, please submit your resume along with a cover letter to Human Resources at:

https://unitedwaynca.org/about-us/careers/

Successful candidates must pass criminal background and reference checks.

United Way of the National Capital Area

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