Communications Archives

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Webinar: CSR Strategic Philanthropy

Many successful CSR programs contain a charitable giving plan. Even more, well-designed and executed philanthropic initiatives can help organizations better engage with their communities and improve reputations. What are the…

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Workshop: Persuasive Writing

“Tear down this wall.” “Yes we can.” People don’t spontaneously join an organization or speak out on an issue. It requires individuals that can concisely and convincingly convey how complex…

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Hands-On Workshop: Digital Advocacy Content Creation

Don’t settle for the same old infographic; craft award-winning content. Good creative content can spur action, move policymakers and enhance all of your advocacy programs. Attendees will explore free and…

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Workshop: Crisis Communications

Once the crisis hits, it’s too late. Proactive public affairs professionals should prepare now for the crisis that will eventually – and inevitably – come. Having a detailed crisis communications…

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Webinar: Public Affairs Pulse Survey: What Americans Think About Business (Complimentary, Members Only)

The annual Public Affairs Pulse survey examines a wide range of topics related to business and government. This year’s findings reveal everything from the surprisingly low influence of President Trump’s…

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The Advocacy Conference

Short blurbTopics that will be addressed and the Featured Speakers Name Title Organization Certificate info goes here. If no certificate info... delete the entire row that this text box resides…

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Digital Advocacy Strategy Workshop

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Digital communications are a critical component of the modern advocacy role. Join this interactive workshop to brush up your skills and learn more about the platforms, trends, tools, tactics and…

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Association Network Roundtable: Immersive Content for Advocacy and Public Affairs (Complimentary, Members Only)

Augmented reality, virtual reality, immersive technology at events – at first it was just a concept, but today, organizations are using these technologies to better tell their story. Groups now…

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Fight or Flight: How Americans React to Corporate Crises and Controversies

Check out findings showing which crises are most likely to affect consumers’ perceptions and what companies should do when faced with a corporate scandal.

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Crisis Averted: Using Analytics to Manage Controversies

There’s a difference between a crisis and a controversy, and we’ve got the data to prove it. Join the Public Affairs Council and Morning Consult as we unveil new findings…

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Workshop: Planning and Managing Issue Advocacy Campaigns

Public Affairs Europe - Digital Marketing Advocacy

Whether your organization is looking to change public sentiment about an issue or see important regulatory changes made, this workshop will help you launch the campaign needed to influence and…

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Workshop: Strategic Communications for Public Affairs

Communications plays an essential role in public affairs and advocacy campaigns. The messages your organization creates and how they are distributed to key stakeholders is pivotal in the success or…

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Public Affairs Writing Workshop

** We are at capacity for in-person registration. If you prefer to participate in-person please contact [email protected] to be placed on a waiting list** Public affairs professionals: Writing is critical…

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Workshop: Media Training for Public Affairs

Earned media can position your organization as a thought leader in its industry. Are you prepared? Our media relations experts will equip you for working with journalists and assist you…

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Workshop: Online and Social Media Legal Compliance

This workshop will help you remain compliant while engaging in political involvement, PAC communications and advocacy online. Our political law and digital experts will help you navigate and interpret new…

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Workshop: Speechwriting and Presentation Skills

When written and presented well, a speech can inspire action or convince your audience to support your cause. But many view the process of writing a speech as a daunting…

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Workshop: Digital Advertising Intensive

Join us for a full-day workshop with leading members of the digital advertising industry for an interactive session where attendees will receive an update on the latest tactics, strategies and…

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Webinar: How to Manage Your Advocacy Database

Advocacy professionals often hear the term “Big Data,” but organizations can struggle with optimizing their database to improve grassroots and communications efforts. Whether you’re still tracking your advocates using a…

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Webinar: Messaging Tactics for Today’s Politics

Communicating about public policy or social issues has become increasingly complex and organizations are struggling with crafting messages that can persuade the administration, Congress and a divided electorate.Join us for…

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Workshop: Storytelling for Public Affairs and Policy Professionals

Developing a strong advocacy story can make a tremendous difference in your campaigns. While storytelling is nothing new, elements such as structure, audience attention span and message outreach have all…

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Workshop: Social Media For Advocacy

Whether you’re using Facebook, Twitter, Instagram, LinkedIn or even Snapchat, social media can be one of the most powerful tools in your advocacy toolbox. When leveraged effectively, social media can…

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Crisis Communications Workshop

A public affairs or reputational crisis can happen to any company, profession or industry at any time in any place. Organizations must be prepared to quickly and effectively respond in…

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Writing Workshop: Persuasive Writing

Convincing advocates, policymakers and the public to all buy into your organization's mission is critical to your advocacy campaign. Public affairs and communications professionals can increase engagement and sway supporters…

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Webinar: Leveraging Facebook and Instagram for Advocacy

While many other social media channels have seen significant growth in recent years, Facebook still laps the field, with 72% of U.S. adult internet users on the platform. In addition…

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Webinar: Grassroots and PAC Videos That Drive Engagement

Creating engaging PAC or advocacy materials can be a challenge, but the explosion of online video content has led many organizations to harness the power of visual messaging. Videos can…

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Webinar: Online Influencer and Stakeholder Mapping

Opinion leaders and key online figures can be powerful advocates for or against the issues your organization is most concerned about. It is vital for organizations to efficiently monitor and…

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How Strategic Communications Drives Public Affairs

Aligning your communications and public affairs departments is crucial to coordinating and projecting a unified image of your organization. In addition, how you communicate with elected officials, your advocates, employees…

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Grasstops and Influencer Engagement

Influential advocates help you validate policy arguments and build relationships for your organization. Cultivating powerful allies and building a strong community of leaders can increase your odds of winning your…

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Webinar: Leveraging LinkedIn for Advocacy and Reputation Management

LinkedIn boasts a network of over 425 million professionals globally, with over 125 million users in the United States who encompass a wide range of companies and industries. Most professionals…

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Webinar: Demonstrating Your Value Through Résumés and Interviews (Complimentary for Members)

First impressions are crucial. You may only get one chance at an interview, and it could be anywhere from 10 minutes to an hour or longer. Finding the best way…

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Webinar: Using Twitter for Public Affairs and Advocacy Engagement

Twitter is an important tool for identifying key opinion leaders and building online relationships with important stakeholders. It can help your organization educate the media, policymakers, think tanks, and your…

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Speechwriting 101: Writing an Effective Speech

Speechwriting 101: Writing an Effective Speech Whether you are a communications pro or a human resources executive, the time will come when you will need to write a speech for…

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