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Digital communications are a critical component of the modern advocacy role. Join this interactive workshop to brush up your skills and learn more about the platforms, trends, tools, tactics and…
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Augmented reality, virtual reality, immersive technology at events – at first it was just a concept, but today, organizations are using these technologies to better tell their story. Groups now…
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Check out findings showing which crises are most likely to affect consumers’ perceptions and what companies should do when faced with a corporate scandal.
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There’s a difference between a crisis and a controversy, and we’ve got the data to prove it. Join the Public Affairs Council and Morning Consult as we unveil new findings…
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Whether your organization is looking to change public sentiment about an issue or see important regulatory changes made, this workshop will help you launch the campaign needed to influence and…
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Communications plays an essential role in public affairs and advocacy campaigns. The messages your organization creates and how they are distributed to key stakeholders is pivotal in the success or…
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** We are at capacity for in-person registration. If you prefer to participate in-person please contact [email protected] to be placed on a waiting list** Public affairs professionals: Writing is critical…
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Earned media can position your organization as a thought leader in its industry. Are you prepared? Our media relations experts will equip you for working with journalists and assist you…
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This workshop will help you remain compliant while engaging in political involvement, PAC communications and advocacy online. Our political law and digital experts will help you navigate and interpret new…
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When written and presented well, a speech can inspire action or convince your audience to support your cause. But many view the process of writing a speech as a daunting…
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Join us for a full-day workshop with leading members of the digital advertising industry for an interactive session where attendees will receive an update on the latest tactics, strategies and…
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Advocacy professionals often hear the term “Big Data,” but organizations can struggle with optimizing their database to improve grassroots and communications efforts. Whether you’re still tracking your advocates using a…
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Communicating about public policy or social issues has become increasingly complex and organizations are struggling with crafting messages that can persuade the administration, Congress and a divided electorate.Join us for…
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Developing a strong advocacy story can make a tremendous difference in your campaigns. While storytelling is nothing new, elements such as structure, audience attention span and message outreach have all…
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Whether you’re using Facebook, Twitter, Instagram, LinkedIn or even Snapchat, social media can be one of the most powerful tools in your advocacy toolbox. When leveraged effectively, social media can…
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A public affairs or reputational crisis can happen to any company, profession or industry at any time in any place. Organizations must be prepared to quickly and effectively respond in…
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Convincing advocates, policymakers and the public to all buy into your organization's mission is critical to your advocacy campaign. Public affairs and communications professionals can increase engagement and sway supporters…
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While many other social media channels have seen significant growth in recent years, Facebook still laps the field, with 72% of U.S. adult internet users on the platform. In addition…
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Creating engaging PAC or advocacy materials can be a challenge, but the explosion of online video content has led many organizations to harness the power of visual messaging. Videos can…
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Opinion leaders and key online figures can be powerful advocates for or against the issues your organization is most concerned about. It is vital for organizations to efficiently monitor and…
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Aligning your communications and public affairs departments is crucial to coordinating and projecting a unified image of your organization. In addition, how you communicate with elected officials, your advocates, employees…
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Influential advocates help you validate policy arguments and build relationships for your organization. Cultivating powerful allies and building a strong community of leaders can increase your odds of winning your…
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LinkedIn boasts a network of over 425 million professionals globally, with over 125 million users in the United States who encompass a wide range of companies and industries. Most professionals…
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First impressions are crucial. You may only get one chance at an interview, and it could be anywhere from 10 minutes to an hour or longer. Finding the best way…
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Twitter is an important tool for identifying key opinion leaders and building online relationships with important stakeholders. It can help your organization educate the media, policymakers, think tanks, and your…
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Speechwriting 101: Writing an Effective Speech Whether you are a communications pro or a human resources executive, the time will come when you will need to write a speech for…
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