Communications Archives

Webinar: How to Manage Your Advocacy Database

Advocacy professionals often hear the term “Big Data,” but organizations can struggle with optimizing their database to improve grassroots and communications efforts. Whether you’re still tracking your advocates using a…

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Webinar: Messaging Tactics for Today’s Politics

Communicating about public policy or social issues has become increasingly complex and organizations are struggling with crafting messages that can persuade the administration, Congress and a divided electorate.Join us for…

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Workshop: Storytelling for Public Affairs and Policy Professionals

Developing a strong advocacy story can make a tremendous difference in your campaigns. While storytelling is nothing new, elements such as structure, audience attention span and message outreach have all…

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Workshop: Social Media For Advocacy

Whether you’re using Facebook, Twitter, Instagram, LinkedIn or even Snapchat, social media can be one of the most powerful tools in your advocacy toolbox. When leveraged effectively, social media can…

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Crisis Communications Workshop

A public affairs or reputational crisis can happen to any company, profession or industry at any time in any place. Organizations must be prepared to quickly and effectively respond in…

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Writing Workshop: Persuasive Writing

Convincing advocates, policymakers and the public to all buy into your organization's mission is critical to your advocacy campaign. Public affairs and communications professionals can increase engagement and sway supporters…

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Webinar: Leveraging Facebook and Instagram for Advocacy

While many other social media channels have seen significant growth in recent years, Facebook still laps the field, with 72% of U.S. adult internet users on the platform. In addition…

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Webinar: Grassroots and PAC Videos That Drive Engagement

Creating engaging PAC or advocacy materials can be a challenge, but the explosion of online video content has led many organizations to harness the power of visual messaging. Videos can…

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Webinar: Online Influencer and Stakeholder Mapping

Opinion leaders and key online figures can be powerful advocates for or against the issues your organization is most concerned about. It is vital for organizations to efficiently monitor and…

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How Strategic Communications Drives Public Affairs

Aligning your communications and public affairs departments is crucial to coordinating and projecting a unified image of your organization. In addition, how you communicate with elected officials, your advocates, employees…

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Grasstops and Influencer Engagement

Influential advocates help you validate policy arguments and build relationships for your organization. Cultivating powerful allies and building a strong community of leaders can increase your odds of winning your…

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Webinar: Leveraging LinkedIn for Advocacy and Reputation Management

LinkedIn boasts a network of over 425 million professionals globally, with over 125 million users in the United States who encompass a wide range of companies and industries. Most professionals…

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Webinar: Demonstrating Your Value Through Résumés and Interviews (Complimentary for Members)

First impressions are crucial. You may only get one chance at an interview, and it could be anywhere from 10 minutes to an hour or longer. Finding the best way…

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Webinar: Using Twitter for Public Affairs and Advocacy Engagement

Twitter is an important tool for identifying key opinion leaders and building online relationships with important stakeholders. It can help your organization educate the media, policymakers, think tanks, and your…

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Speechwriting 101: Writing an Effective Speech

Speechwriting 101: Writing an Effective Speech Whether you are a communications pro or a human resources executive, the time will come when you will need to write a speech for…