It’s best to cut language that’s abstract, vague and impersonal. Our Impact editor explains why some euphemisms need to kick the bucket.
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From working in strategic communications to running a farm to owning her own business, the American Forest & Paper Association’s communications manager isn’t one for downtime! She’s spent her career…
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If good writing is “clear thinking made visible,” then we should avoid words and phrases that are “needless and bombastic.” Check out this writing advice before you choose your next turn…
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Adverbs are running amok! We respectfully ask you to read on for more on this truly engaging topic.
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In order to have impact, organisations need to develop a narrative that makes them stand out and connect to key stakeholders. This virtual discussion will give you insights and tips…
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This month’s writing advice gets to the bottom of cause and effect. And the Annoying Word of the Month is downright folksy.
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More companies are making bold commitments to better societal inequities. It’s clear that to make progress, businesses will have to use more innovative and integrated strategies to meet their goals.…
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George Orwell didn’t just warn us of a dystopian future; he also provided some no-nonsense guidelines for good writing.
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Don’t let your writing be part of the “infodemic.” And leave this annoying word of the month out of your next political conversation.
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All the facts in the world won’t matter if the feeling’s not right. Speechwriters need to match the tone and language of the principal to create authentic prose; and public…
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As business professionals we often wear many hats: promoter, defender, explainer and more. Without consistent practice and an ever-expanding toolkit, writers may find themselves falling short in their quest to…
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Whether you’re using Facebook, Twitter, LinkedIn or trying new platforms like TikTok, social media is one of your most powerful advocacy tools. When leveraged effectively, social media can create opportunities…
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Do you have an inclusive advocacy program? Integrating diverse voices in your advocacy strategies will ensure your legislative priorities reflect all communities. Join us for a discussion on the importance of including…
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Employees, stakeholders and the public are asking more of corporations and associations when it comes to corporate citizenship. This includes using government affairs resources, like grassroots, to advance social justice,…
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Stop piling on the jargon; it doesn’t make you sound smart. And strip this stale expression from your vocabulary.
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Do you have a strong reputation management plan in place? Maintaining a strong brand requires meaningful engagement with internal and external stakeholders, as well as message alignment across your communication…
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Don’t awkwardize or uglyize your writing. Read this month’s tip before turning nouns into verbs in your next piece.
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Due to COVID-19, we’ve found new ways to connect with advocates, team members and legislators. The shift to virtual platforms has forced us to embrace livestreaming, virtual presentations and all…
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From the office to your news feed – the pandemic has led to an even greater reliance on social media. MIT professor and author Sinan Aral explains the neuroscience behind…
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Scrambling for synonyms? Here’s a writing tip that makes it easier. When you’re quoting an expert, this simple word is almost always best.
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Why We ‘Grandstand’ and Why It Matters November 2020 Sick to death of virtue signaling? Do you sometimes wonder why it seems so prevalent these days ? In Grandstanding: The Use…
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From working on multimillion-dollar campaigns to communicating complex issues, Toyota’s public policy communications director discusses the art of messaging, what he learned as a reporter, and the importance of open…
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No matter your advocacy audience, personalizing a cause or a mission makes messages more meaningful. Your base is made up of individuals, each with their own unique story to share.…
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2020 has been a whirlwind of a year, culminating in a highly contested election season. Join the Council’s senior political analyst, Nathan Gonzales of Inside Elections LIVE as he briefs…
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Get expert training in advocacy and public policy from industry leaders. Build strategies for grassroots engagement, communications and lobbying at this can't-miss event.
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