Communications Archives

Online Workshop: Leveraging and Assessing the Value of Your Trade Association Membership

Online Workshop Leveraging and Assessing the Value of Your Trade Association Membership 26 March 2026 15:00 -17:15 CET Coming SoonComing SoonJoão Sousa Managing Director European Office & Global Practice Public…

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The Buzz: Still Waiting to Get on Substack?

Thinking about starting a Substack? The Teamsters already did. With 1.3 million members, the union launched its own newsletter to bypass legacy media and speak directly to supporters. Here’s why…

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Media Relations: Working with Right-of-Center & Non-Traditional Media

Virtual Workshop Media Relations: Working with Right-of-Center & Non-Traditional Media March 18, 2026 1:30 p.m.−3:45 p.m. ET A smart and comprehensive media strategy is key to getting your message out…

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The Executive Edge: Public Speaking & Leadership Communication

Virtual Workshop The Executive Edge: Public Speaking & Leadership Communication February 19, 2026 1:30 p.m.−3:45 p.m. ET As CEOs and industry leaders become more influential in public discourse, their opinions…

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Why Your AI Writing Sounds Like Blah Soup

If AI is so amazing at writing, why does much of what it produces sound like the blah soup of a formulaic pop song? Conrad Tolosa breaks down how to…

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Tips from the Experts: Stakeholder Communications and Navigating EU Policy

Council experts Alex Donovan and Inês Reis Basto tackle two challenges in public affairs — keeping stakeholders informed amid nonstop news cycles and finding clarity in Europe’s complex policy environment.…

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September Buzz: Is the Op-ed Dead?

September Buzz: Is the Op-ed Dead? September 2025By Alan Pell Crawford The op-ed is dead, right? If so, experts say, it’s a very energetic zombie. Yes, newspapers have lost the…

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The Buzz: Research Shows Quiet Ways to Extend Influence

In a time of intense political polarization, what can organizations do to increase their leverage without getting ensnared in distracting and destructive ideological disputes? Recent studies suggest two areas of…

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Online Workshop: Artificial Intelligence for Public Affairs

Online Workshop Artificial Intelligence for Public Affairs 16 October 2025 15:00 -17:15 CET Generative AI is revolutionizing strategic communication in public affairs, transforming how professionals craft briefings, speeches, social media…

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Op-Eds and Earned Media

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Spotlight on … Marcel Halma

Chief communications and public affairs officer shares experiences from the 2025 White House Correspondents’ Dinner and perspectives on public affairs and diplomacy.

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Washington, D.C. Study Tour

The D.C. Study Tour is a three-day program featuring interactive discussions and site visits designed to enhance participants’ understanding of public affairs from the Washington perspective.

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Communicating Public Affairs Issues to Your Employees

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Global Public Affairs Masterclass

Masterclass Global Public Affairs Masterclass November 20, 2025 9 a.m.−12 p.m. ET Managing public affairs on a global scale requires strategic vision and an understanding of a complex international landscape.…

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Training Your Executive for First-Rate External Communications

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How to Mitigate and Manage Reputational Risk

Virtual Workshop How to Mitigate and Manage Reputational Risk August 20, 2025 1:30 p.m.−3:45 p.m. ET Explore the risks associated with social impact initiatives, including reputational, operational, and financial risks.…

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Business and Financial Communications Crash Course

Virtual Workshop Business and Financial Communications Crash Course December 9, 2025 1:30 p.m.−3:45 p.m. ET It’s important that public affairs professionals understand their companies’ business and financial landscape. This workshop…

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Crafting Your Message Using AI

Virtual Workshop Crafting Your Message Using AI November 6, 2025 1:30 p.m.−3:45 p.m. ET Harness the power of artificial intelligence to craft compelling and impactful advocacy and public affairs messages.…

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Video and Social Media Fundamentals

Virtual Workshop Video & Social Media Fundamentals July 22, 2025 1:30 p.m.−3:45 p.m. ET Master the art of creating engaging video content and leveraging social media platforms to reach your…

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Storytelling for Advocacy

Virtual Workshop Storytelling for Advocacy November 5, 2025 1:30 p.m.−3:45 p.m. ET Your advocates have important stories to tell. Personal experiences make your message more compelling to lawmakers and emphasize…

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Writing for Public Affairs

Virtual Workshop Writing for Public Affairs October 16, 2025 1:30 p.m.−3:45 p.m. ET As public affairs professionals, we write frequently, but we’re rarely trained as professional writers. And without consistent…

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Social Media for Advocacy

Virtual Workshop Social Media for Advocacy September 11, 2025 1:30 p.m.−3:45 p.m. ET Whether you’re using Facebook, X, LinkedIn, Instagram or another platform, social media is one of the most…

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Work from Home Boot Camp

Virtual Workshop Work from Home Boot Camp August 21, 2025 1:30 p.m.−4:30 p.m. ET Since the pandemic, more people than ever are working remotely or on hybrid schedules, but the…

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Responding to Social or Political Issues

Webinar Responding to Social or Political Issues August 14, 2025 2 p.m.−3 p.m. ET Organizations need to know how to navigate the challenges of addressing political and social issues while…

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Op-Eds and Earned Media

Webinar Op-Eds and Earned Media June 26, 2025 2 p.m.−3 p.m. ET Dealing with the media can be difficult. However, by using certain tools, you can more easily maneuver interviews…

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Investor Relations Fundamentals

Webinar Investor Relations Fundamentals June 10, 2025 2 p.m.−3 p.m. ET Understanding your company or client’s qualitative and quantitative business functioning and data is increasingly important for comprehending the organization’s…

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Media Relations

A well-executed media relations strategy can significantly elevate your organization’s visibility and enhance its public image. This workshop will provide you with actionable strategies to expand your reach and build…

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Communicating in a Crisis

A well-crafted crisis communications plan can be the difference between weathering a storm and being overwhelmed by it. Whether your organization faces frequent challenges or aims to be proactive in…

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Using Data for Reputation Management & Outreach

Science, facts and data are increasingly being viewed with a sense of skepticism and even distrust. Ensure your organization knows how to present research, survey findings and economic data in…

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The Buzz: Belief in False Claims Is Worse Than You Think

Recent studies from the University of Texas at Austin show that the disinformation/misinformation problem might be worse than imagined, finding that people aren’t necessarily gullible so much as they are…

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Today’s ‘News Influencers’ Aren’t Journalists at All

The media landscape is experiencing seismic vibrations, in case you haven’t noticed. A new study by the Pew Research Center looks at the biggest “news influencers” and, perhaps not surprisingly,…

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Communicating Public Affairs Issues to Your Employees

As employees increasingly expect their employers to take a stand on social and environmental issues, employee engagement has become a crucial component of public affairs strategy. Successful employee communication enables…

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The Buzz: They’re Not Called ‘Influencers’ for Nothing

From Hayley Paige to political livestreams, influencers are reshaping how policymakers engage with voters, bypassing traditional media channels.

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Training Your Executive for First-Rate External Communications

Webinar Training Your Executive for First-Rate External Communications February 20, 2025 2 p.m.−3 p.m. ET As CEOs and industry leaders become increasingly influential figures in public discourse, their opinions can…

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Data Visualization

Webinar Data Visualization February 19, 2025 2 p.m.−3 p.m. ET In today’s advocacy landscape, there are plenty of data sources available to support your efforts. Data can bolster your policy…

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Digital Advertising and Paid Media

Advances in advertising technology give you the ability to target supporters, reach new audiences and measure your impact in new ways. Learn how to help your organization improve its image,…

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Communicating to Audiences Under 40

Younger generations have distinct value systems, political leanings and priorities that shape their expectations of businesses and their role in society. Learn how to successfully engage and advocate for your…

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Communications That Build Trust Through Transparency

Virtual Workshop Communications That Build Trust Through Transparency February 11, 2025 1:30 p.m.− 3:45 p.m. ET In an era where transparency is paramount, effective communication is key to building and…

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Managing a Global Reputation Through Corporate Diplomacy

Global public affairs leaders are corporate diplomats at heart – they need to create and implement strategies to manage risks, persuade stakeholders, build alliances and deliver value to their organization…

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Building Your Communications Strategy

Virtual Workshop Building Your Communications Strategy January 28, 2025 1:30 p.m. − 3:45 p.m. ET Start the year off right by ensuring your organizational communications plan is comprehensive and up…

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Pulse Survey Findings – Public Opinions on Trust, Disinformation, Regulation, Campaign Finance & Lobbying

Webinar Pulse Survey Findings: Public Opinions on Trust, Disinformation, Regulation, Campaign Finance & Lobbying December 10, 2024 11 a.m.−12 p.m. ET The Council’s 2024 Public Affairs Pulse survey, a national…

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The Advocacy Conference – Ambassador Packet

February 2 – 5, 2025 | Marriott Harbor Beach, Fort Lauderdale, FL. Ambassador Resources Event Background Thank you for your support as we plan The Advocacy Conference. You make it…

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The Buzz: How to Spot Bad Arguments

The Buzz: How to Spot Bad Arguments September 2024by Alan Pell Crawford If you’re in the policy comms world, you come face to face with logical fallacies every day —…

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The Buzz: How to ‘Prebunk’ Election-Year Disinformation

The Buzz: How to ‘Prebunk’ Election-Year Disinformation July/August 2024by Alan Pell Crawford The polite term for it is Brandolini’s Law, a 2013 coinage of increasing applicability. Named for an Italian…

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The Buzz: Did a Machine Write This?

The Buzz: Did a Machine Write This? June 2024By Alan Pell Crawford Eager to find ways to spot AI-generated prose, one naturally turns to ChatGPT for help — and ChatGPT…

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Training Your Executive for Exceptional External Communications

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Spotlight on … Jody Donohue

Spotlight on ... Jody Donohue Head of Communications and Government Affairs, North America Ceva Animal Health May 2024A lot of us have become accustomed to a hybrid work environment, but…

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Media Relations

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The Buzz: CEOs Should Speak Up, If Only to Employees

The Buzz: CEOs Should Speak Up, If Only to Employees April 2024By Alan Pell Crawford It has always been important for CEOs to take strong stands on matters that affect…

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The Buzz: How to Chat Up ChatGPT

The Buzz: How to Chat Up ChatGPT March 2024 Every month, almost 7,000 Americans Google how to write an effective ChatGPT prompt, a skill which by some accounts will one…