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Storytelling for Advocacy

Virtual Workshop Storytelling for Advocacy November 5, 2025 1:30 p.m.−3:45 p.m. ET Register OverviewAgendaSpeakers Your advocates have important stories to tell. Personal experiences make your message more  compelling to lawmakers...
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Writing for Public Affairs

Virtual Workshop Writing for Public Affairs October 16, 2025 1:30 p.m.−3:45 p.m. ET Register OverviewAgendaSpeakers As public affairs professionals, we write frequently, but we’re rarely trained as professional writers. And...
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Social Media for Advocacy

Virtual Workshop Social Media for Advocacy September 11, 2025 1:30 p.m.−3:45 p.m. ET Register OverviewAgendaSpeakers Whether you’re using Facebook, X, LinkedIn, Instagram or another platform, social media is one of...
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Media Relations

A well-executed media relations strategy can significantly elevate your organization’s visibility and enhance its public image. This workshop will provide you with actionable strategies to expand your reach and build relationships across diverse media platforms.

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Communicating in a Crisis

A well-crafted crisis communications plan can be the difference between weathering a storm and being overwhelmed by it. Whether your organization faces frequent challenges or aims to be proactive in crisis mitigation, this program will equip you with the tools needed to navigate any emerging issue with confidence.

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Using Data for Reputation Management & Outreach

Science, facts and data are increasingly being viewed with a sense of skepticism and even distrust. Ensure your organization knows how to present research, survey findings and economic data in a transparent, methodologically sound manner that builds credibility and trust while supporting your public policy positions and advocacy efforts.

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The Buzz: Belief in False Claims Is Worse Than You Think

Recent studies from the University of Texas at Austin show that the disinformation/misinformation problem might be worse than imagined, finding that people aren’t necessarily gullible so much as they are simply wedded to their partisan bias. The studies also reveal the country where this phenomenon is most pronounced.

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Today’s ‘News Influencers’ Aren’t Journalists at All

The media landscape is experiencing seismic vibrations, in case you haven’t noticed. A new study by the Pew Research Center looks at the biggest “news influencers” and, perhaps not surprisingly, the majority are not affiliated with an actual news organization. Learn how they’re changing the way so many Americans think about politics and current events.

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Communicating Public Affairs Issues to Your Employees

As employees increasingly expect their employers to take a stand on social and environmental issues, employee engagement has become a crucial component of public affairs strategy. Successful employee communication enables organizations to strengthen their reputation, build a more engaged workforce and contribute to your organization’s mission.

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Data Visualization

Webinar Data Visualization February 19, 2025 2 p.m.−3 p.m. ET Register In today’s advocacy landscape, there are plenty of data sources available to support your efforts. Data can bolster your...
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Digital Advertising and Paid Media

Advances in advertising technology give you the ability to target supporters, reach new audiences and measure your impact in new ways. Learn how to help your organization improve its image, influence policymakers and engage potential supporters with high-impact digital advertising. Our experts will guide you through best practices for purchasing, optimizing and measuring the success of your digital advertising campaigns.

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Managing a Global Reputation Through Corporate Diplomacy

Global public affairs leaders are corporate diplomats at heart – they need to create and implement strategies to manage risks, persuade stakeholders, build alliances and deliver value to their organization in an uncertain global arena. Corporate diplomacy is critical to managing a company’s global reputation. Join this session to gain insight into how to develop your corporate diplomacy skills while building, maintaining, and protecting your company’s reputation across diverse international markets.

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Writing for Public Affairs

Virtual Workshop Writing for Public Affairs November 6, 2024 1:30 p.m.−4:30 p.m. ET Register OverviewAgendaSpeakers As public affairs professionals, we write frequently but are rarely trained as professional writers. But...
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Social Media for Advocacy

Virtual Workshop Social Media for Advocacy October 30, 2024 1:30 p.m.−3:45 p.m. ET Register OverviewAgendaSpeakers Whether you’re using Facebook, Twitter/X, LinkedIn, Instagram or another platform, social media is one of...
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Corporate Transparency Boot Camp

Virtual Workshop Corporate Transparency Boot Camp July 25, 2024 1:30 p.m.−3:45 p.m. ET Register OverviewAgendaSpeakers Companies are increasingly susceptible to inquiries about their business practices and increased social expectations by...
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