Location: Washington, DC
Date Posted: 03/26/2024
Introduction
The Partnership for Public Service is a nonpartisan, nonprofit organization dedicated to building a better government and a stronger democracy. We believe that our future and our democracy depend on our ability to solve big problems—and that we need an effective federal government to do so. For more than 20 years, we have helped make this vision a reality, helping our government—the public institution most fundamental to our democracy—address current and future challenges.
Our staff is diverse in experience and perspective, but at our core, we share a lot of the same traits. We are mission-driven, creative, collaborative, optimistic and inclusive.
Our work is strategic, fast-paced and guided by our values:
- Passion for public service and our work toward a more effective government
- People who promote a culture of learning, leadership, collaboration, inclusion and respect
- Persistence to drive change, take strategic risks and deliver results
- Promise to be trustworthy, nonpartisan and fiscally responsible
We hire smart and friendly people who are great at what they do and good to one another in the process. Are you ready to join our team?
Position Overview
Senior Media Relations Manager
The Partnership for Public Service seeks a Senior Media Relations Manager to develop and execute a comprehensive media relations strategy to communicate the Partnership’s mission, programs, research, activities and priorities. As the only nonprofit dedicated to building a better government and a stronger democracy, this position will play a key role in advancing the Partnership’s efforts to strengthen democracy, including ensuring a peaceful and effective presidential transition, restoring public trust in government and supporting a professional, nonpartisan civil service. Serving as the primary point of contact for all media inquiries, this person will maintain and develop relationships with the media; lead an editorial strategy; write supporting materials that include email pitches, talking points, press statements, media advisories and news releases; prepare key members of the organization for interviews; evaluate and report on the success of outreach; and other duties related to proactive media relations.
The Senior Media Relations Manager will work as part of an interdisciplinary communications team of marketing, graphic design, social media, editorial, media, and events staff, and as a result should be able to collaborate with others and contribute ideas. This person will also work closely with the Director of Public Relations to develop an editorial strategy and lead its implementation; with the Deputy Press Secretary on building and cultivating media relationships in the good government space, traditional media and nontraditional media; with the Communications Associate on media tracking and social media; and with a wide variety of Partnership teams on discrete projects such as report releases. This person must be able to manage relationships and lead assigned projects from start to finish.
Essential Functions/Primary Responsibilities
- Work with the VP of Communications, Public Relations Director, and Deputy Press Secretary to conceive and drive the overall media relations strategy and direction for the organization and position the Partnership as a thought leader on government reform issues.
- Lead media outreach for the Center for Presidential Transition® during a critical time of transition preparation, forcefully making the case for the importance of transition planning.
- Cultivate and strengthen the Partnership’s long-term relationships with both traditional and emerging media.
- Develop and execute media outreach plans to proactively promote the Partnership’s mission, strategic priorities, advocacy agenda and key programs, including the Samuel J. Heyman Service to America Medals®, the Center for Presidential Transition®, Best Places to Work in the Federal Government®, and others, increasing attention and coverage on these signature initiatives.
- Collaborating with the Deputy Press Secretary, identify and employ creative tactics to help the Partnership’s mission and programs break through in a crowded media space and proactively track the news cycle and trends to help identify ways to insert the Partnership into story opportunities in strategic and culturally relevant ways, especially with respect to standing up for the career civil service, improving public trust in government and ensuring a peaceful transition of power.
- With the Director of Public Relations, develop and execute on an op-ed strategy that builds on existing relationships, establishes new relationships and creates a platform for the Partnership’s perspective on timely issues related to government management and the civil service.
- Serve as lead media relations strategist for the Partnership’s President and CEO and other executive leadership, including regularly writing executive communications to members of the media and acting as a trusted voice on media strategy.
- Write media collateral, including email pitches, media advisories, news releases, public service announcements and talking points, among others.
- Collaborate with the Deputy Press Secretary on day-to-day media outreach. Serve as the primary point of contact for all media inquiries; respond in a timely manner, arrange for interviews with appropriate Partnership staff and provide background materials or referrals, as needed.
- Arrange and prepare staff for critical interviews; serve as a resource for journalists seeking to write about the federal government.
- Manage media interviews for Partnership sponsors, including incorporating sponsors/partners in media strategies; serve as liaison to sponsors’ communications teams.
- Supervise the Deputy Press Secretary and Communications Associate, providing strong day-to-day guidance and prioritizing growth and talent development.
Key Competencies
- Superior written and verbal communications skills, with the ability to quickly learn and stay within the Partnership’s voice.
- Ability to demonstrate strategic and creative thinking in advancing the Partnership’s interests and perspectives for a public audience.
- Ability to work in a fast-paced and rapidly changing environment, juggle multiple projects, work efficiently and meet deadlines.
- Ability to quickly conceive, organize and compose public messages, and to translate complex policy issues into everyday but compelling language.
- Passion and affinity for proactive media pitching.
- Very strong eye for detail and attention to quality.
- Strong organizational skills.
- Flexibility, a can-do attitude and willingness to pitch in.
- Excellent interpersonal skills and a proven track record collaborating on projects in a team environment.
- Strategic and creative thinking.
- Critical thinking, outstanding news judgment and political savvy.
- Thoughtful and empathetic leadership, prioritizing talent development.
- Commitment to the values of public service, diversity, equity and inclusion, and the mission of the Partnership for Public Service.
Required/Preferred Education and Experience
- Eight to ten years of progressively more responsible experience in media relations.
- A bachelor’s degree in marketing, public relations, communications or similar field, or equivalent professional work or military experience.
- Proven track record of earning national and trade media coverage.
- Experience working with executive leaders.
- Experience placing op-eds in top-tier outlets.
- Strong, established relationships with journalists, especially in Washington D.C. strongly preferred.
- Prior supervisory experience strongly preferred.
- Familiarity with AP style preferred.
Supervisory Responsibility/Reporting Structure
This position reports to the Director of Public Relations.
The position will supervise the Deputy Press Secretary and Communications Associate.
Work Environment
This job operates in a hybrid (remote + office) environment in Washington, DC, and requires the candidate to be a permanent resident in the Washington, DC, Maryland or Virginia area. The person in this role is expected to work in the office, on average, two days per week. This position requires consistent use of office equipment such as computer, telephone, printer/scanner and MS Office.
In assessing employee performance at the Partnership, we consider collaboration, results, demonstration of our values and a commitment to diversity, equity, inclusion and accessibility. Our performance review process runs the calendar year; we conduct a performance check-in at mid-year and complete a formal full-year assessment at year end. Salary increases are based on the full-year performance assessment.
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