Digital Engagement Associate

### About the Obama Foundation

At the Obama Foundation, we are guided by a core belief: that ordinary people working together can change history. Our mission is to inspire those people to take action, empower them to change their world for the better, and connect them so they can achieve more together than they can alone.

We were founded by community organizers, so when we seek change, we do it by bringing people together.

That approach begins at home, on the South Side of Chicago, where we are building the Obama Presidential Center. The Center represents a historic opportunity for Chicago: a chance to build a world-class museum and public gathering space that celebrates our nation’s first African American President and First Lady, steps away from where he began his career, where she was raised, and where—together—they made their home.

But that approach extends to all our work, whether it’s holding leadership training sessions in communities throughout the U.S., bringing local leaders together in countries around the world, working to support the global education of girls, or ensuring young men of color have pathways to opportunity.

As President Obama has said, “we cannot solve the challenges of our time unless we solve them together.” So join us.

For more information, please visit [www.obama.org].

### Purpose of the Role

The Digital Engagement Associate is responsible for supporting the growth of direct response digital fundraising through various digital acquisition and stewardship methods, including email, web, social, and paid and earned media channels. You will work directly with the Direct Response team and external consultants and will manage multiple digital platforms and products with the goal of implementing data-driven improvements to ensure an optimum donor experience. This includes supporting the execution of the digital donor experience, eCRM troubleshooting, email automation design and journey building, project management of content, advisement of web design from a data-driven fundraising perspective, and digital testing in order to inform decisions.

### Core Job Responsibilities

– Develop, implement, and monitor a technical digital strategy focusing on testing, audience segmentation, and donor journeys to grow revenue across email and digital ad campaigns.
– Execute, build, and maintain various donor segments and journeys in Salesforce Marketing Cloud.
– Write compelling, vision-forward, and mission-focused cultivation, solicitation, and stewardship copy.
– Provide detailed coordination of many digital development projects, including enhancements to digital fundraising platforms, conversion optimization, user experience, and web development.
– Implement digital quality controls, including form building and testing.
– Assist in managing project timelines and deliverables across systems (Salesforce, Asana) and the coordination and trafficking of digital assets (copy, images, forms).
– Conduct continued reporting on performance through the utilization of GA4, Google Tag Manager, and digital ad analysis tools.
– Perform other duties as assigned.

### Key Deliverables / Outcomes

– Establish processes for quality control systems that support digital fundraising program excellence.
– Active monitoring of audience segments, donor journeys, and digital advertising platforms.
– Key performance indicators for the digital program and reporting to show progress against them.
– Significant increase in long-term net income from digital donors.

### Required Qualifications

– Experience working with digital fundraising strategies, including A/B and multivariate testing, setting and evaluating key performance indicators, and data-informed decision-making across email marketing and paid digital advertising.
– Technical experience with eCRM platforms, including building digital donor journeys, audience segments, and reports. Proficiency in Salesforce and Salesforce Marketing Cloud is required.
– Experience writing for a donor or consumer audience.
– Experience with audience segmentation, performance reporting, fundraising, and marketing data and analytics.
– Familiar with key areas of web development, including user experience and search engine optimization.
– Collaborative team player able to work effectively in cross-functional teams.
– Ability to move projects from conceptual stages to launch and manage multiple and competing deadlines.
– Creative and innovative with problem-solving; highly comfortable with technology.
– High standards of ethics and confidentiality, ensuring discreet handling of donor records and organizational information. Adheres to the Association of Fundraising Professionals (AFP) standards of practice for gift officers.

The salary range for this role is between $59,775 and $74,670.

### Don’t Check Off Every Box?

Please apply anyway! Studies have shown that marginalized communities – such as women, LGBTQ+ and people of color – are less likely to apply to jobs unless they meet every single qualification. The Obama Foundation is dedicated to building an inclusive, diverse, equitable, and accessible workplace that fosters a sense of belonging – so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to still consider submitting an application. You may be just the right candidate for this role or another one of our openings!

### Health and Safety

In the interest of employee health and safety during the pendency of the COVID-19 global pandemic, the Obama Foundation is requiring that all prospective employees present proof that they are fully vaccinated against COVID-19, or seek a reasonable accommodation for religious or medical reasons, prior to their first day of employment.

### Equal Opportunity Employer

The Foundation is committed to creating a diverse work environment and is proud to be an equal opportunity employer. The Foundation does not discriminate on the basis of race, color, national origin, sex, gender identity, religion, sexual orientation, age, disability, parental status, veteran status, or any other protected status under applicable laws. We encourage individuals of all backgrounds to apply. If you are a qualified candidate with a disability, please e-mail us at [email protected] if you require a reasonable accommodation to complete this application.

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