Marketing Manager

The National Association for the Education of Young Children (NAEYC) – Marketing Manager

The National Association for the Education of Young Children (NAEYC) is seeking a Marketing Manager to join the Membership and Marketing Team. Key responsibilities will focus on web, mobile, digital, and print marketing content. The Marketing Manager will develop creative marketing strategies for NAEYC and oversee communications and engagement efforts for all NAEYC initiatives.

NAEYC is a professional membership non-profit organization with 90+ employees across the U.S. that works to promote high-quality early learning for all young children, birth through age 8, by connecting early childhood practice, policy, and research. NAEYC advances a diverse, dynamic early childhood profession and supports all who care for, educate, and work on behalf of young children.

Responsibilities

• Develop, execute, and monitor comprehensive marketing plans and programs to drive traffic to NAEYC’s website, build awareness for various products and services, and enhance engagement.
• Manage and execute outreach initiatives and marketing campaigns, using research and data to define the scope and objectives.
• Create and disseminate content across various marketing channels, including direct mail, email marketing, print, and digital platforms.
• Collaborate with the Senior Director of Membership and Marketing and internal teams to combine strategic, creative ideas and analytical resources for effective messaging.
• Analyze marketing data, trends, technologies, and key performance metrics to track progress, measure ROI, and inform future strategies.
• Continuously make recommendations to improve efforts based on lessons learned, best practices, and past results.
• Supervise the marketing department staff, overseeing their daily functions and contributions to the team’s goals while managing the marketing department budget.
• Provide leadership and work direction for team members, coaching and developing their skills to meet established timelines and goals.
• Coordinate cross-functional teams and internal stakeholders to ensure marketing programs align with overall business goals.
• Develop and manage effective working relationships with internal and external constituents and partners to plan and deliver marketing content.

Qualifications

• Bachelor’s degree or equivalent experience in business, marketing, communications, or public relations.
• 5-8 years of relevant professional marketing experience, incorporating responsibilities in program management, analytics, and business statistics.
• Experience working in a nonprofit membership or education association.
• Experience managing and developing staff teams.
• Strong organizational and project management skills.
• Excellent communication skills (written, verbal, and listening) across all levels of the organization.
• Technically proficient with association management systems (Salesforce preferred), email marketing software (Salesforce Marketing Cloud preferred), Google Apps, Google Analytics, and MS365 (including SharePoint).
• Proven ability to use association management software for member research, audience segmentation, and evaluating campaign effectiveness.
• Self-motivated, creative thinker with strong time management skills and an understanding of the nonprofit sector.

Position Designation/Business Support

This role is eligible for teleworking, requiring at least one day onsite in the office each week. Some travel is required. Telework and remote work eligibility is subject to NAEYC’s Telework and Remote Work Policy.

Equal Employment Opportunity

NAEYC is dedicated to providing equal opportunities to all individuals regardless of race, color, religion, national origin, gender, age, marital status, sexual orientation, gender identity, disability, or any other protected status.

Learn more here