Social Media Producer

Job Description

A Starting Point (ASP) is looking for a creative Social Media Producer to manage ASP’s brand identity on social media, produce content, and develop audience engagement and growth strategies across a robust digital portfolio. The role works cross-collaboratively across the company to support the overall creative strategy and development.

Key Responsibilities Include:

• Set annual strategies, roadmaps, and goals for ASP’s social media accounts
• Direct ASP’s organic brand presence on social media, developing new audience and content strategies to support growth for all brand family accounts
• Manage all brand accounts, create schedules, develop content, monitor activity and engagement, and analyze the performance of campaigns (Instagram, YouTube, LinkedIn, TikTok, X, Medium)
• Pilot new social media franchises in coordination with the sales and business development team
• Develop marketing and social media strategies for partnerships, creating shared schedules, copy, assets, and other collaboration materials
• Develop influencer relationships and coordinate opportunities, building campaigns to support ASP’s corporate goals
• Create quarterly paid advertising strategies for social media channels
• Strategic planning, implementation, and full lifecycle management of paid search ads (Google, TikTok)

Selection Criteria

A qualified candidate will possess:

• Excellent writing and communication skills
• Proficiency in social media platforms, with an emphasis on Instagram, TikTok, and YouTube
• Understanding of government institutions and policies
• Commitment to upholding ASP’s nonpartisan mission and supporting civic engagement and education across party lines
• Experience with photo/video editing software (Photoshop, Frame.io, Premiere Pro)
• Education: Bachelor’s degree or higher preferred
• Location: DC/LA/NYC preferred

About ASP

A Starting Point is a video-based civic engagement platform created by Chris Evans, Mark Kassen, and Joe Kiani. ASP’s mission is to create a bipartisan channel of communication and connectivity between Americans and their elected officials with the goal of creating a more informed electorate.

Apply

Interested candidates should email a cover letter and resume to [email protected].