Manager, Social Media

Position Reports To:

Assistant Director, Digital Communications

Position Manages:

Coordinator, Social Media; Coordinator, Multimedia Content; Seasonal Social Media/Multimedia Assistant; Interns

Position Location:

Hybrid – will require days onsite and allow telework

Wolf Trap Foundation for the Performing Arts is seeking a Manager, Social Media who will be responsible for developing, managing, curating, and maintaining the content, effectiveness, and community engagement of Wolf Trap Foundation’s social media platforms. This includes oversight of corresponding platforms for Education and Opera and Classical programming. Responsibilities include strategic planning, creating and curating content that is meaningful, builds community, and promotes interest in Wolf Trap’s performances, programs, and events through organic and paid social media. Works collaboratively across the Foundation to develop strategies that accomplish organizational objectives of amplifying platform follower growth and increased engagement, generating revenue and overall awareness of the Foundation’s mission and brand via online and digital spaces.

Duties and Responsibilities:

Management of Social Media:

• Responsible for the management and curation of Wolf Trap Foundation’s primary social media platforms: Facebook, Instagram, TikTok, Threads, LinkedIn, YouTube, and X/Twitter.
• In conjunction with the Assistant Director, Education Communications and Strategy, develop and maintain oversight of education social media channels and amplify education content across appropriate platforms.
• In conjunction with assigned Wolf Trap Opera staff, develop and oversee Opera and Classical Programming social media, including copy, media, and paid content.
• In collaboration with Assistant Director, Digital Communications, establish strategic direction and content of the social media content annually on behalf of the Foundation.
• Build relationships and cultivate an ever-growing, engaged online community of Wolf Trap followers and supporters, including patrons, artists, online fan-bases, and influencers/content creators.
• Ensure that social media content is updated as determined by performance and program schedules, policy and guideline changes, platform upgrades, functionality/targeting updates, etc.
• In coordination with Marketing, develop and curate paid social media content. Collaborate with Creative Director and Coordinator, Multimedia Content to ensure timely delivery of videos, static and animated graphics, etc.
• Stay abreast of best practices related to social media and communication trends and work with the social media team to implement new strategies, tactics, and approaches.
• Advise management on development and trends of social channels, recommending technology updates and new platforms when appropriate.
• Coordinate with various departments as necessary to ensure alignment of social media platforms and campaigns with overall marketing and communications strategies and message consistency.
• Manage organic and paid social media efforts with internal stakeholders, external Digital Media consulting firm, artist management, business partners, and influencers; implement plans as appropriate.

Collaboration/Integration:

• Support other departments with the development of content for social media.
• Oversee the creation of social-first visuals and ensure that the design and look/feel of channels are up-to-date and reflect the Wolf Trap brand.
• Provide social media toolkits and guidance for staff, board members, and artist management on ways to amplify Wolf Trap’s social media channels.
• In collaboration with Manager, Media Relations manage staff training and scheduling for press office and oversee social media duties during performances. Update press office manual for most recent social media policies and procedures.
• In collaboration with the Manager, Media Relations, manage influencer relationships, staffing, and scheduling at performances and special events.
• Plan and manage promotional assets, shot lists, copy, and team schedules for coverage of special events, performances, and seasonal activities.

Monitoring and Analysis:

• Measure, analyze, and report on paid and organic social media impact.
• Monitor Wolf Trap channels for patron trends and conversations. Refer patron concerns to relevant staff.
• Develop and execute plan for analyzing and reporting on social media platform data and analytics, disseminating critical metrics, and tailoring future efforts based on their interpretation.
• Identify, report, and advise management on key metrics, as well as notable conversations and trends among patrons. Compile regular reports for management.
• Proactively assess and report on social media complaints, comments, and behaviors that can negatively impact Wolf Trap’s reputation.

Technical Support:

• Work directly with Information Technology staff and vendors to provide technical support as necessary across the Foundation, pertaining to social media and other digital platforms.
• Support the Foundation’s strategic goals related to the use of technology to increase staff and public awareness and revenue.

Other:

• Share management of seasonal interns with Coordinator, Social Media and Coordinator, Multimedia Content.
• Staff Filene Center Press Office during 8-9 performance evenings from May to September.
• Serve as on-site social media person, curating day of Stories and content, for select special events and performances.
• Other duties as assigned.

Education and Experience:

• BA in Public Relations, Marketing, Communications, Arts Management or related field preferred.
• 5-7 years proven experience in developing and maintaining complex and integrated digital media platforms.

Required Knowledge, Skills and Abilities:

• Knowledge of the principles and best practices of social media management.
• Demonstrated success in conceiving and deploying written and visual content to further organizational goals.
• Basic skills in visual communications, including the ability to create and manipulate basic graphic, photo, and video content for use in social media. Basic knowledge of Adobe Suite and Final Cut is required.
• Knowledgeable in operating social media on smart phones and mobile devices.
• Outstanding organization skills, as well as the ability to effectively manage multiple priorities and stakeholders.
• Strong verbal and written communication skills, and the ability to write effectively across a variety of styles.
• Strong relationship-building skills. Ability to contribute to a cross-functional team, and to execute social communications in a collaborative manner.
• Ability to thrive in a fast-paced, dynamic environment, exercise independent discretion and initiative, and combine an attention to detail with broader strategic vision.
• Ability to work nights and weekends in support of select performances and events.
• Sensitivity and commitment to the mission of Wolf Trap Foundation for the Performing Arts.

Physical Demands:

• Must be able to remain in a stationary position 75% of the time.
• Regularly operates a computer and other office equipment (i.e. calculator, copier, printer, etc.).
• Occasionally required to stand, walk, stoop, bend and reach with arms.
• Lift/move up to 25 pounds infrequently.

We’re pleased to consider applicants who will be physically located in and who will have a local address in Virginia, Maryland, or the District of Columbia for the duration of their employment. The Foundation does not offer fully remote work for any positions. Applicants who reside in any other state would be required to be physically located in and provide a local address in Virginia, Maryland, or the District of Columbia prior to starting work for Wolf Trap Foundation.

Wolf Trap Foundation for the Performing Arts is an Equal Opportunity Employer. We are committed to creating a diverse, equitable and inclusive work environment that embraces and encourages different perspectives. We work to reflect and be representative of the communities in which we serve and in which we reside. Qualified individuals with disabilities and disabled veterans who need assistance or an accommodation in our job application processes should contact [email protected]. An offer of employment is contingent on successfully passing a background check.

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