Manager, Communications & Social Media

About Us

Historic Hotels of America® and Historic Hotels Worldwide® are official programs of the National Trust for Historic Preservation (in the United States). The National Trust for Historic Preservation was chartered by U.S. Congress in 1949 and is a private 501(c)(3) nonprofit organization. The National Trust for Historic Preservation is leading the movement to save places where our history happened.

Hotels inducted into Historic Hotels of America® and Historic Hotels Worldwide® are among the finest luxury and upper-upscale hotels, inns, and resorts around the world. As historic preservation programs and hotel collections focused on experiences, Historic Hotels of America® and Historic Hotels Worldwide® are dedicated to promoting travel to the world’s best historic hotels and cultural destinations. Hotels inducted into Historic Hotels of America® and Historic Hotels Worldwide® are authentic, demonstrate historic preservation values, and celebrate historic significance while offering excellent hospitality and service.

Historic Hotels of America® and Historic Hotels Worldwide® are operated on behalf of the National Trust for Historic Preservation by Preferred Travel Group, a leading hospitality company.

At Preferred Travel Group, we care deeply about our people, nurture independence, and celebrate individuality. Family values inspire us, and we believe that change creates opportunity.

We are committed listeners and deliberate storytellers in hospitality. We engineer potential, foster trust, and co-create brighter futures. Our culture values collaboration, adaptability, and precision—qualities essential to every role.

We are forever curious. We believe the business of hospitality is borderless, and we proudly embrace that spirit every day.

We believe that every team member brings unique strengths to the table, and we’re committed to creating an environment where those strengths can thrive.

Position Summary

We are seeking a strategic, detail‑oriented Manager, Communications & Social Media to shape and deliver social media strategies that drive awareness, engagement, and brand growth for Historic Hotels of America and Historic Hotels Worldwide across global digital platforms.

The Manager, Communications & Social Media is a key interface between Historic Hotels of America/Historic Hotels Worldwide and social media audiences, ensuring frequent and consistent communications across all social media channels. The primary responsibility of the Manager, Communications & Social Media is to organize and implement social media strategies and tactics, manage the day-to-day efforts and voice of Historic Hotels’ social media accounts, research and implement social media innovations, monitor performance and generate appropriate reporting, collaborate with other social media contributors operating across the Preferred Travel Group (PTG) globally, and support the marketing and public relations projects led by colleagues within the Historic Hotels office.

Typical Behaviors & Working Style

The ideal candidate will demonstrate the following behavioral traits:

• • • Collaborative: Values open dialogue, mutual accountability, and contributing thoughtfully within a team environment.
    • Adaptable: Able to adjust tone, approach, and level of detail based on the audience, context, and business need.
    • Resilient: Comfortable with changes in pace, remaining effective and composed when priorities shift or timelines accelerate.
    • Meticulous: Detail-oriented, demonstrating a strong commitment to accuracy, consistency, and high standards.

Key Responsibilities

• • • Create and execute the b2b/b2c social media strategy for Historic Hotels to elevate the programs’ profiles on all relevant digital platforms.
    • Maintain the social media calendar; write engaging daily content; and respond both actively and proactively to all posts.
    • Manage social media analytics to track and report on each channel’s growth and progress.
    • Lead production of Historic Hotel’s “Social Media Takeover” product, including content creation, posting, and reporting.
    • Collaborate on social media with nonprofit partners and develop relationships with influencers.
    • Monitor and work with other Operations team members to handle guest complaints in a professional manner (24-hour care).
    • Support onboarding and engagement efforts of member hotels.
    • Monitor social media news daily to stay ahead of top digital trends and best practices.
    • Handle boosting of organic posts and manage social media sweepstakes/contests.
    • Support other marketing and public relations initiatives including the Top 25 Historic Hotels Lists Program and the Global Planning Guide.

Required Qualifications & Experience

• • • BA/BS in journalism, public relations, marketing, digital history, public history, or other relevant degree/field.
    • Proven experience in the social media/online marketing industry.
    • Expert knowledge of the social media industry, functions, and technology (LinkedIn, Instagram, Facebook, YouTube, etc.).
    • Photography and videography experience, including graphic design and video editing for social media.
    • Technology- and web-savvy with proficiency in Microsoft Office and tools like Hootsuite.
    • Excellent written and verbal communication, editing, and research skills.
    • Ability to multi-task and travel as needed.

Desired Experience

• • • Interest in history and historic preservation.
    • Insider knowledge of the hotel industry, tourism trends, and international destinations.
    • Experience writing social media content for a national or international audience.
    • Experience marketing historic places or promoting cultural destinations.

Working Environment & Job Characteristics

This role is best suited to someone who thrives in:

• • • A fast‑moving, collaborative setting where multiple priorities are managed simultaneously.
    • A balance of structure and creativity, supporting strategic planning and consistent execution.
    • A globally connected, matrixed organization that values partnership across diverse teams.

The ideal candidate will find satisfaction in:

• • • Delivering consistent, high‑quality social media content that brings brand stories to life.
    • Building trusted relationships with cross‑functional partners and member hotels.
    • Using insights and analytics to inform decisions and continuously improve performance.

What Success in This Role Looks Like

• • • Social media channels are consistently active, on‑brand, and engaging.
    • Content planning, posting, and community management run smoothly and reliably.
    • Performance is tracked regularly with insights used to optimize results.
    • Member hotels and cross‑functional partners are engaged and satisfied.

Working Conditions

This role will be based out of our Preferred Travel Group office in Washington, D.C. Our associates are expected to be in the office at least three days per week, supporting a balance between in-person collaboration and flexible remote work.

Training

• • • Orientation in Washington, DC
    • Outlook Training
    • Productivity software and company-approved AI technology

Disclaimer: The above information indicates the general nature and level of work performed. It is not a comprehensive inventory of all duties or qualifications.

Salary

$40,000 – $50,000 per year; actual compensation is determined by factors including location, experience, and expertise.

—

Learn more here