Public Affairs Council Virtual Events

Workshop: CSR Measurement and Reporting

With dozens of standards and reporting metrics for CSR and sustainability efforts, it’s easy for organizations to suffer analysis paralysis. What metrics will resonate with senior leadership? What data needs…

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Hands-On Workshop: Digital Advocacy Content Creation

Don’t settle for the same old infographic; craft award-winning content. Good creative content can spur action, move policymakers and enhance all of your advocacy programs. Attendees will explore free and…

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Workshop: Crisis Communications

Once the crisis hits, it’s too late. Proactive public affairs professionals should prepare now for the crisis that will eventually – and inevitably – come. Having a detailed crisis communications…

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Workshop: Managing the World: Best Practices for Global Public Affairs

Integrating global public affairs management best practices and trends is essential to making your function indispensable to your organization and strengthening your international presence. Join us for our annual workshop…

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Free Webinar – EP Elections 2019: What Public Affairs Professionals Should Know

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In this free webinar, two political analysts will present their forecasts regarding the outcome of the next European Parliament elections and the composition of the European Commission and Council after…

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Association Network Roundtable: Immersive Content for Advocacy and Public Affairs (Complimentary, Members Only)

Augmented reality, virtual reality, immersive technology at events – at first it was just a concept, but today, organizations are using these technologies to better tell their story. Groups now…

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PIN Roundtable: Political Update with Inside Elections Nathan Gonzales (Complimentary, Members Only)

Hear from Nathan Gonzales, editor and publisher at Inside Elections, as he provides an update on the 2018 midterm elections. Nathan will discuss key takeaways from primary season, recent ratings…

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Webinar – Understanding Blockchain: What It Is, and How It Will Affect Public Policy

european public affairs

Learn the basics of blockchain. In this webinar, we will provide an overview of blockchain technology, and use cases from a variety of industries with an emphasis on implications of…

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Webinar – Building Reputation Globally: The International Copper Association’s Journey

european public affairs

Gain insight into how the International Copper Association (ICA) built their first global reputation campaign and how they continue to develop their brand.In this webinar, Nicole Witoslawski of the International Copper…

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Webinar: Artificial Intelligence – Implications for Governance & Public Policy

european public affairs

Given the potential benefits of AI in public affairs, how can you harness data, use algorithms to map stakeholders or predict crisis, while also managing potential ethical issues?From healthcare to…

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Webinar – Public Affairs Post-GDPR: What You Need to Know

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The General Data Protection Regulation (GDPR) is now law and organizations should already have their compliance regimes in place. But for individual corporate or government affairs professionals, there are many…

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Workshop: Prior Approval: Compliance and Best Practices for Association PACs

The Federal Election Commission requirement that trade association PACs must obtain prior approval from its corporate members before soliciting them for PAC support presents unique challenges for trade associations in…

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Workshop: Refreshing Your PAC Pitch

Face-to-face presentations and conversations about your PAC are the most effective way to get new donors. But is your pitch a compelling one? Sharing the right message in the right…

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Workshop: Creating imPACtful PAC Content

A picture is worth a thousand words. Developing powerful visual content is increasingly effective in advancing your PAC efforts, capturing your audience’s attention and condensing complex financial data. Does your…

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Workshop: Planning and Managing Issue Advocacy Campaigns

Public Affairs Europe - Digital Marketing Advocacy

Whether your organization is looking to change public sentiment about an issue or see important regulatory changes made, this workshop will help you launch the campaign needed to influence and…

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Workshop: Regulatory Advocacy

Shifting political winds foretell changes in the regulatory environment at all levels of government. In recent years, we’ve seen extensive regulatory activity, and uncertain political environments indicate this trend will…

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Workshop: Strategic Communications for Public Affairs

Communications plays an essential role in public affairs and advocacy campaigns. The messages your organization creates and how they are distributed to key stakeholders is pivotal in the success or…

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Public Affairs Writing Workshop

** We are at capacity for in-person registration. If you prefer to participate in-person please contact [email protected] to be placed on a waiting list** Public affairs professionals: Writing is critical…

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Workshop: Training Grassroots Advocates for Success

A recent survey from the Congressional Management Foundation found that “direct constituent interactions have more influence on lawmakers' decisions than other advocacy strategies”. Are your advocates properly trained? Whether you’re…

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Workshop: Media Training for Public Affairs

Earned media can position your organization as a thought leader in its industry. Are you prepared? Our media relations experts will equip you for working with journalists and assist you…

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Workshop: Online and Social Media Legal Compliance

This workshop will help you remain compliant while engaging in political involvement, PAC communications and advocacy online. Our political law and digital experts will help you navigate and interpret new…

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Workshop: Alliances and Coalitions

This year, in every statehouse and in the halls of Congress, every advocate is competing aggressively for time, attention and support. To amplify your message and increase your chances of…

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Workshop: Stakeholder Mapping

Building relationships with a diverse array of stakeholders is a critical component of public affairs success. And the first step to ensuring that success in working with them is to…

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Workshop: Speechwriting and Presentation Skills

When written and presented well, a speech can inspire action or convince your audience to support your cause. But many view the process of writing a speech as a daunting…

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Workshop: Digital Advertising Intensive

Join us for a full-day workshop with leading members of the digital advertising industry for an interactive session where attendees will receive an update on the latest tactics, strategies and…

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Workshop: ROI of Global Public Affairs

Reporting on global public affairs initiatives is becoming more in-demand from senior leadership and the C-suite. It’s also one of the toughest internal challenges for many industry practitioners.Join the Council…

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Workshop: Strategic Planning for Global Advocacy

How should global advocacy campaigns be incorporated into your organization’s strategic planning process? This workshop will focus on the basics of creating an international public affairs plan, defining a global…

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Workshop: Global Issues Tracking

Issues tracking and management is a key pillar of a strong external affairs function. As with most things in public affairs, this process should be a mix of proactive engagement,…

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Workshop: Fly-Ins that Stand Out

Bringing your advocates to the capital is one of the best ways to train, energize and engage them in your organization’s advocacy efforts. But how do you plan and execute…

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Workshop: Political Compliance Management (Part of the Political Management Forum)

Complying with state and federal lobbying and PAC regulations is a critical component of any successful public affairs program. Ken Gross, one of the country’s most distinguished political law experts,…

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Workshop: PAC Management Boot Camp (Part of the Political Management Forum)

*NOTE: In-person participation is at capacity, contact [email protected] to be placed on a waiting list or participate virtually!Successful PAC management often feels like running a business. Beyond their normal day-to-day demands,…

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Workshop: Grassroots Advocacy Boot Camp (Part of the Political Management Forum)

Public Affairs Europe - Digital Marketing Advocacy

Whether you’re taking on a new role in grassroots management or building a program from scratch, join us for our Grassroots Advocacy 101 boot camp to learn how to set…

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Workshop: Effective PAC Peer-to-Peer Programs

A strong peer-to-peer program is one of the best ways to grow PAC receipts, recruit new members and create excitement around PAC engagement. According to the 2017 Corporate and Association…

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Workshop: Cultivating Grassroots Ambassadors

Recruiting and training great grassroots ambassadors is critical to elevating your program. But identifying your top advocates — those who will be your go-to contacts in the district — is…

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Workshop: In-District Grassroots Strategies That Work

Engaging advocates and stakeholders in legislative districts is an increasingly important component of successful advocacy campaigns. But developing and deploying this network can be a challenge, especially when organizational operations…

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Workshop: Measuring & Communicating the Value of Government Relations

Looking for additional resources? Trying to justify line items in your government relations budget? Join us for this in-depth, two-hour workshop designed to give you the tools you need to…

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Workshop: Issues Management Demystified

Whether you have a formal or informal approach to issues management, it is critical that you have some process to monitor, prioritize and manage issues. Whether your organization is facing…

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Workshop: Engaging Business Units for Public Affairs Success

Don’t expect an end to the unexpected twists and turns of policymaking anytime soon, which means you need to be ready to advocate on any issue important to your company…

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Workshop: Government Relations for New Markets, Start-ups and Emerging Industries

Emerging industries are quickly re-shaping the economic and political landscape. From self-driving cars to alternative currency, to on-demand services and state-legal medical and recreational cannabis, governments, business, and industry have…

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Workshop: Managing Contract Lobbyists and Consultants

Hyper-partisanship, midterm elections and high-stakes policy debates will be keeping government relations professionals on their toes. And success may be tied to having the right assets at the right time…

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Workshop: Managing and Leveraging Your PAC Board

An engaged PAC board comprised of individuals passionate about the PAC will position your program for success. Board members play an important role as not only strong contributors to the…

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Workshop: Legal Seminar: Political Compliance Overview

Complying with state and federal lobbying and PAC regulations is a critical component of any successful public affairs program. Ken Gross, one of the country’s most distinguished political law experts,…

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Workshop: Storytelling for Public Affairs and Policy Professionals

Developing a strong advocacy story can make a tremendous difference in your campaigns. While storytelling is nothing new, elements such as structure, audience attention span and message outreach have all…

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Workshop: Social Media For Advocacy

Whether you’re using Facebook, Twitter, Instagram, LinkedIn or even Snapchat, social media can be one of the most powerful tools in your advocacy toolbox. When leveraged effectively, social media can…

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Crisis Communications Workshop

A public affairs or reputational crisis can happen to any company, profession or industry at any time in any place. Organizations must be prepared to quickly and effectively respond in…

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Creating a Robust Election-Year PAC Plan

An election year provides PAC professionals with an unmatched opportunity to expand the PACs footprint while demonstrating the value a strong political program brings to its connected organization. It also…

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Writing Workshop: Persuasive Writing

Convincing advocates, policymakers and the public to all buy into your organization's mission is critical to your advocacy campaign. Public affairs and communications professionals can increase engagement and sway supporters…

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Incentivizing Long-Term PAC Engagement

Motivating donors to invest in your PAC year after year is no easy task. Incentivizing long-term involvement requires a thoughtful, developed strategy that continually evolves. Does your program have a…

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Managing the World: Best Practices for Global Public Affairs

Establishing a successful global public affairs function is essential for strengthening your organization’s international presence and reputation. Join us for this interactive workshop to discuss the challenges and best practices…

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Association and PIN Network Event: Strategic Thinking for Senior Managers (Complimentary for Members)

Organizations whether big or small are always trying to be more “strategic”, but too often that phrase rings hollow. Employees and their managers may feel that being more strategic is…

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