Developing a strong advocacy story can make a tremendous difference in your campaigns. While storytelling is nothing new, elements such as structure, audience attention span and message outreach have all…
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Whether you’re using Facebook, Twitter, Instagram, LinkedIn or even Snapchat, social media can be one of the most powerful tools in your advocacy toolbox. When leveraged effectively, social media can…
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A public affairs or reputational crisis can happen to any company, profession or industry at any time in any place. Organizations must be prepared to quickly and effectively respond in…
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An election year provides PAC professionals with an unmatched opportunity to expand the PACs footprint while demonstrating the value a strong political program brings to its connected organization. It also…
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Convincing advocates, policymakers and the public to all buy into your organization's mission is critical to your advocacy campaign. Public affairs and communications professionals can increase engagement and sway supporters…
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Motivating donors to invest in your PAC year after year is no easy task. Incentivizing long-term involvement requires a thoughtful, developed strategy that continually evolves. Does your program have a…
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Establishing a successful global public affairs function is essential for strengthening your organization’s international presence and reputation. Join us for this interactive workshop to discuss the challenges and best practices…
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Organizations whether big or small are always trying to be more “strategic”, but too often that phrase rings hollow. Employees and their managers may feel that being more strategic is…
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With single party control of the federal government, an increasing volume of high-stakes policy issues are facing intense debate. As a result, many organizations are launching campaign-style issue advocacy operations…
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The 2017 Public Affairs Pulse Survey will soon be released with insight on how Americans feels about major companies, government and politics.This is a complimentary, members-only event hosted by the…
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Aligning your communications and public affairs departments is crucial to coordinating and projecting a unified image of your organization. In addition, how you communicate with elected officials, your advocates, employees…
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With the Global Reporting Initiative’s G4 update, materiality became a more prominent feature to help companies better assess what to report and why. Where once materiality was focused on financial…
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The Global Reporting Initiative (GRI) is one of the most commonly used reporting frameworks to guide companies through their sustainability journey. Whether you are just getting started or have been…
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Influential advocates help you validate policy arguments and build relationships for your organization. Cultivating powerful allies and building a strong community of leaders can increase your odds of winning your…
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Shifting political winds foretell changes in the regulatory environment at all levels of government. In recent years, we’ve seen extensive regulatory activity, but many newly elected government officials have signaled…
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PAC programs that take the time to go through a meaningful strategic planning process are often more effective. Why? Because they look at what has (and has not) worked in…
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Is your grassroots program treading water? What will it take to inject new life into your stagnant advocacy strategy?At this session, we’ll delve into key grassroots advocacy planning and management…
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Compliance is an integral part of any public affairs program, and every public affairs professional should know the rules. Do your organization’s lobbyists, PAC professionals and grassroots practitioners understand the…
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