

Demonstrating the value of your public affairs work is critical for building credibility, securing internal support, and aligning with organizational goals. Yet, many professionals struggle to measure and communicate their impact in a way that resonates with senior leadership. This program provides actionable strategies for capturing, visualizing, and presenting the ROI of public affairs work, helping you elevate the visibility and recognition of your function within your organization.
Building effective coalitions can be a powerful asset for organizations seeking to influence global policymaking. But in a complex and interconnected international landscape, this process can be as critical as it is challenging. Join this workshop to explore the strategies needed to build and manage coalitions and partnerships that advance your organization’s goals across different regions.
Sustainability and the Clean Transition remain key themes in the EU’s new policy agenda, driving significant changes across businesses and industries. This session will help public affairs teams understand the latest sustainability trends, and equip them with strategies to align with EU sustainability policies and position their company effectively.
Digital tools are constantly reshaping the way public affairs campaigns are executed and are today an integral part of the toolkit to engage stakeholders, influence policymakers, and drive advocacy goals. Mastering the art and science of digital communication and learning from peers can therefore have a big impact on your public affairs success. This virtual discussion provides a step-by-step guide to designing and implementing effective digital campaigns in the EU, helping participants to plan effectively, decide on the most appropriate tools to use, and drive results in a competitive space.
Don’t wait until August to start thinking about your summer recess strategy! In-district activities such as site visits, facility tours and district office meetings are an important component of a long-term advocate engagement strategy. They offer a unique way to engage and educate legislators as well as energize advocates. Join us to hear strategies to launch or elevate your in-district grassroots activities.
Learning how to read and understand Congressional bill text is a skill – sometimes bills are hyper-specific and prescriptive, and sometimes not. With the U.S. Supreme Court overturning the Chevron doctrine in 2024, lawmakers on Capitol Hill will be under pressure to craft legislation that’s less vague and more detailed. Knowing how to understand and analyze bill text will be even more important.
A well-executed media relations strategy can significantly elevate your organization’s visibility and enhance its public image. This workshop will provide you with actionable strategies to expand your reach and build relationships across diverse media platforms.
A well-crafted crisis communications plan can be the difference between weathering a storm and being overwhelmed by it. Whether your organization faces frequent challenges or aims to be proactive in crisis mitigation, this program will equip you with the tools needed to navigate any emerging issue with confidence.
Rulemaking is an integral part of the lawmaking process, but it’s often overlooked as a key advocacy tool. On top of that, the regulatory process looks different at the local vs. state vs. federal levels. Join us to learn strategies for navigating this complex but important landscape.
Global trade policies and tariffs are in constant flux, creating challenges and opportunities for businesses. With a new geopolitical reality emerging in 2025, European public affairs professionals will have to understand the impact of trade-related risks on their company and industry, and devise strategies to mitigate them. This program offers an overview of the key concepts and the latest developments in international trade, equipping participants with the tools to navigate risk and advocate effectively in a competitive global marketplace.
Demonstrating the value of your public affairs work is critical for building credibility, securing internal support, and aligning with organizational goals. Yet, many professionals struggle to measure and communicate their impact in a way that resonates with senior leadership. This program provides actionable strategies for capturing, visualizing, and presenting the ROI of public affairs work, helping you elevate the visibility and recognition of your function within your organization.
The popularity of AI tools like ChatGPT has continued to grow as newer iterations become more reliable. Join this workshop to better understand what AI can do for public affairs professionals, discover some of the most successful and cost-effective tools available, and see real-life examples of the technology’s practical applications.
Science, facts and data are increasingly being viewed with a sense of skepticism and even distrust. Ensure your organization knows how to present research, survey findings and economic data in a transparent, methodologically sound manner that builds credibility and trust while supporting your public policy positions and advocacy efforts.
Measuring and communicating internally the value of your public affairs work is a key component of managing a global function. It’s also critical in gaining support from business leadership and recognition across the organization. Join this workshop to hear how to capture and express impact in a language that business leaders understand.
PACs remain the most popular form of campaign finance because they are transparent and decisions are made according to strong governance structures, including diverse boards, strict bylaws and comprehensive giving guidelines. This workshop will dive into the details of PAC boards and governance structures that enhance trust in the PAC.
Advances in advertising technology give you the ability to target supporters, reach new audiences and measure your impact in new ways. Learn how to help your organization improve its image, influence policymakers and engage potential supporters with high-impact digital advertising. Our experts will guide you through best practices for purchasing, optimizing and measuring the success of your digital advertising campaigns.
Younger generations have distinct value systems, political leanings and priorities that shape their expectations of businesses and their role in society. Learn how to successfully engage and advocate for your organization with this younger audience.
This boot camp will focus on the “upper” chamber of Congress – the U.S. Senate. Our experts will take us step-by-step through the Senate’s standard legislative procedures; how those processes differ from the U.S. House; why understanding those differences can be crucial to your government relations success; and more.