Whether you’re using Facebook, Twitter, Instagram, LinkedIn, Snapchat or the next big thing, social media is one of the most powerful tools in your advocacy toolbox. When leveraged effectively, social…
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Whether you are tracking the effectiveness of digital ads, coordinating a multifaceted social media schedule or crafting hyper-targeted messages, building a winning digital campaign is complicated. We’ll help you make…
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With dozens of standards and reporting metrics, organizations need to determine what data they need to collect and analyze for an effective CSR strategy. Our workshop will show you how…
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There’s a policy threat on the horizon, and in order to protect your mission and bottom line, you need to ensure your internal stakeholders are prepared and understand what’s at…
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Any organization without a crisis communications strategy is planning to fail. As more companies are asked to respond to political and social issues, organizations need to understand when, where and…
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Make your function indispensable and strengthen your international presence by keeping up with trends and best practices in global public affairs management – and putting them to work. Join us…
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What happens to us and our public affairs teams when we operate with bias or a lack of inclusion, even if it’s unconscious? What perspectives do we miss? This workshop…
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Corporate political involvement continues to be in the spotlight with candidates rejecting corporate PAC contributions or outside groups highlighting corporate values and how they measure against political involvement. Join a…
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Are you protecting your member's data properly? with GDPR, CCPA and a host of other regulations set to be enacted regarding data privacy and security, associations must be extremely careful…
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As the state government relations and advocacy space grows more crowded and competitive than ever, are you prepared for success in 2020?Our experts will set you up for 2020 success…
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No advocacy agendas exist in a vacuum. Achieving success for your goals often requires understanding, and engaging all available stakeholders in your policy space.In this program, you’ll gain insight into:…
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Networking is about building relationships and trust, not just exchanging business cards or connecting on LinkedIn. Building your connections and expanding your relationships provides an opportunity to advance your skills…
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Your PAC has a compelling story but does your content reflect that? Learn to create lasting visuals, videos and infographics to inform and excite your eligible community. From distilling complex…
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Professionals writing for public affairs wear many hats: promoter, defender, explainer, and more. Without consistent practice and an ever-expanding toolkit, writers may find themselves falling short in their quest to…
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Crises happen – are you prepared? Organizations must quickly and effectively communicate online during state, local, federal and even international incidents – and that requires planning and practice.Does your organization…
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Running a project doesn’t need to mean more work. Done right, it can mean less. Acquire and apply project management techniques for running public affairs initiatives.Public affairs work can get…
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A legislative body may pass a law, but regulators give the law its teeth. Learn and hone tested strategies and tactics for influencing regulation and rulemaking in a way that’s…
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Reporters have a plan for every interview. Do you have a plan for them? Earned media can position you as a thought leader in your industry. A poorly executed media…
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Public affairs and advocacy campaigns succeed or fail in no small part due to their communications strategy. What makes a successful campaign and what are the common obstacles to comprehensive…
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Measuring impact is one of the biggest challenges public affairs professionals face; it’s also the one that matters most to senior executives. Learn to express ROI in a way management…
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Ensure your global public affairs function has a local perspective and can identify, track and manage issues in key markets. This session will explore how organizations conceptualize, construct, execute and…
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Whether you are starting from scratch or revamping your current grassroots program, you first need to determine what you want to accomplish, what you are doing well and create a…
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Help your organization improve its image, influence policymakers and engage potential supporters with high-impact digital advertising. Advances in advertising technology give you the ability to target, reach and measure in…
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Someone using a saw with no training is a disaster waiting to happen. So is sending an untrained advocate to a legislative meeting. Our workshop will “train the trainer” and…
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Whether you are tracking the effectiveness of digital ads, coordinating a multifaceted social media schedule or crafting hyper-targeted messages, building a winning digital campaign can be complicated. We’ll help you…
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Communications functions and goals can vary across divisions, leading to divergent messaging internally and externally. Organizations need internal ambassadors to work across different units to unify the dialogue. Our workshop…
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Finding the governance structure that works for your organization’s PAC is essential for growing your political program. At a minimum, a strong governance structure includes three core elements: an engaged…
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Demonstrating digital's return on investment can often be a challenge. Join us to learn how to monitor, measure, and report out your digital metrics for both communications and advocacy campaigns.Reporting…
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Complying with state and federal lobbying and PAC regulations is foundational to a trusted and successful public affairs program. Ken Gross, one of the country’s most distinguished political law experts,…
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Successful PAC management is like running a small business: Beyond day-to-day demands, PAC professionals juggle fundraising, donor outreach, communication and political strategy, and governance structures. Whether you’re a seasoned manager…
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There are an abundance of ways in which your organization can give back to society, but you need the right team to make a meaningful impact. Effective partnerships will play…
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Learn or perfect the key steps in creating an international public affairs plan that moves your audience to action, including defining a global advocacy goal, building a strategic plan and…
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Corporations and associations have consistently counted peer-to-peer PAC solicitations among their most effective fundraising methods, according to the Council’s Corporate and Association PAC Benchmarking Reports. Make sure your PAC program…
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Remain compliant while engaging in political involvement, PAC communications and advocacy online. Our political law and digital experts will help you understand what to do – and not to do…
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Factsheets can only go so far. Compelling visual narratives can help explain complicated concepts, answer common questions, and persuade skeptics. Our webinar will show you strategy needed to develop effective…
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Relationships matter. Is your organization leveraging your well-connected and most trustworthy advocates? This workshop will explore ways to develop and implement an effective grasstops, key contact or grassroots ambassador program…
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The Federal Election Commission requires that trade association PACs obtain prior approval from its corporate members before soliciting them for PAC support. Those requirements, and others associated with prior approval,…
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The cost of winning or losing a ballot measure can be astronomical- and sometimes, organizations are forced into ballot advocacy defense. Is your organization prepared? -A total of 167 statewide…
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Corporate Social Responsibility (CSR) isn’t just about being a good neighbor anymore. Embracing CSR is essential for organizations that want to compete for talent or market share. Employees want to…
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As advances in digital communications continue to increase online advocacy, sharing your advocacy message with legislators in person remains a powerful way to ensure your message isn’t lost in the…
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All the facts in the world won’t matter if the feeling’s not right. Speechwriters need to match the tone and language of the principal in order to create authentic prose.…
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Public affairs is selling. Have you earned the right to close? Learn simple, proven sales and negotiating techniques from expert sales professionals, and how to apply those skills to working…
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Bottom-line business value: That’s what interests your leadership most. Learn to demonstrate the value of public affairs work in the language and metrics of business – and get the support…
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There’s a policy threat on the horizon, and your internal stakeholders don’t fully grasp the threat. Sound familiar? Organizations don’t speak the language of public affairs. They speak the language…
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With every decision, your organization’s executives are thinking about the bottom line, satisfying investors or members, and staying ahead of the competition. What are you thinking about? Learn to think…
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When you send out an action alert, does your audience answer the call? Let us help ensure they do. This workshop will help you develop an engagement plan to energize…
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In today’s rapidly globalizing business environment, companies are seeing a greater need for a clear, strategic, corporate foreign policy. This term aligns the core competencies of public affairs, including government…
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Oversight and investigations are a central component of any state, federal, or local legislature. These events can be a positive opportunity for organizations that effectively plan and a disaster for…
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This workshop will approach storytelling with the goal of helping your organization put together stories that connect you to key stakeholders and make your organization stand out.Developing an effective advocacy…
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Ever feel like your PAC solicitations recycle the same language over and over again? Looking to write and talk about your PAC in a new and dynamic way that turns…
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