Public Affairs Council Virtual Events

Workshop: Using Meetings and Events to Grow Your Political Programs

Fly-ins, site visits, annual meetings, senior leadership retreats and PAC recognition events: all great occasions to introduce your programs to new audiences and activate existing donors and advocates. Learn to…

pac_admin

Workshop: Strategies to Drive Long-Term PAC Engagement

Incentivizing long-term political involvement requires a thoughtful, developed strategy that continually evolves. Does your program have a strong benefits and recognition structure in place to keep recurring donors engaged while…

pac_admin

Compliance Workshop: Political Compliance Seminar

Complying with state and federal lobbying and PAC regulations is foundational to a trusted and successful public affairs program. Ken Gross, one of the country’s most distinguished political law experts,…

pac_admin

Workshop: Social Media for Advocacy

Approximately 70 percent of all U.S. adults regularly use social media. When leveraged effectively, it can create opportunities to find, reach and engage advocates. Public affairs professionals must stay apprised…

pac_admin

Workshop: Leadership for New Leaders

You’ve been promoted. You’re now in charge. Congratulations! Now what? Learn the essentials of leading people and teams in a way that gives you the tools to inspire, motivate and…

Kristin Hanley

Workshop: Persuasive Writing

“Tear down this wall.” “Yes we can.” People don’t spontaneously join an organization or speak out on an issue. It requires individuals that can concisely and convincingly convey how complex…

Kristin Hanley

Workshop: Advocacy Data Management and Optimization

If content is king than context is queen. Data can help your organization target and optimize its advocacy and political involvement efforts, allowing you laser-like focus on your target audience.…

Kristin Hanley

Rescheduled Workshop: Issues Management, Mapping Challenges and Predicting Threats

Your public affairs team could work issues as they arise. Or the team could anticipate issues before they happen and work to minimize them before they become challenges. We’ll help…

Kristin Hanley

Workshop: CSR Measurement and Reporting

With dozens of standards and reporting metrics for CSR and sustainability efforts, it’s easy for organizations to suffer analysis paralysis. What metrics will resonate with senior leadership? What data needs…

Kristin Hanley

Hands-On Workshop: Digital Advocacy Content Creation

Don’t settle for the same old infographic; craft award-winning content. Good creative content can spur action, move policymakers and enhance all of your advocacy programs. Attendees will explore free and…

Kristin Hanley

Workshop: Crisis Communications

Once the crisis hits, it’s too late. Proactive public affairs professionals should prepare now for the crisis that will eventually – and inevitably – come. Having a detailed crisis communications…

pac_admin

Workshop: Managing the World: Best Practices for Global Public Affairs

Integrating global public affairs management best practices and trends is essential to making your function indispensable to your organization and strengthening your international presence. Join us for our annual workshop…

[email protected]

Free Webinar – EP Elections 2019: What Public Affairs Professionals Should Know

In this free webinar, two political analysts will present their forecasts regarding the outcome of the next European Parliament elections and the composition of the European Commission and Council after…

pac_admin

Association Network Roundtable: Immersive Content for Advocacy and Public Affairs (Complimentary, Members Only)

Augmented reality, virtual reality, immersive technology at events – at first it was just a concept, but today, organizations are using these technologies to better tell their story. Groups now…

pac_admin

PIN Roundtable: Political Update with Inside Elections Nathan Gonzales (Complimentary, Members Only)

Hear from Nathan Gonzales, editor and publisher at Inside Elections, as he provides an update on the 2018 midterm elections. Nathan will discuss key takeaways from primary season, recent ratings…

[email protected]

Webinar – Understanding Blockchain: What It Is, and How It Will Affect Public Policy

Learn the basics of blockchain. In this webinar, we will provide an overview of blockchain technology, and use cases from a variety of industries with an emphasis on implications of…

[email protected]

Webinar – Building Reputation Globally: The International Copper Association’s Journey

Gain insight into how the International Copper Association (ICA) built their first global reputation campaign and how they continue to develop their brand.In this webinar, Nicole Witoslawski of the International Copper…

[email protected]

Webinar: Artificial Intelligence – Implications for Governance & Public Policy

Given the potential benefits of AI in public affairs, how can you harness data, use algorithms to map stakeholders or predict crisis, while also managing potential ethical issues?From healthcare to…

[email protected]

Webinar – Public Affairs Post-GDPR: What You Need to Know

The General Data Protection Regulation (GDPR) is now law and organizations should already have their compliance regimes in place. But for individual corporate or government affairs professionals, there are many…

pac_admin

Workshop: Prior Approval: Compliance and Best Practices for Association PACs

The Federal Election Commission requirement that trade association PACs must obtain prior approval from its corporate members before soliciting them for PAC support presents unique challenges for trade associations in…

pac_admin

Workshop: Refreshing Your PAC Pitch

Face-to-face presentations and conversations about your PAC are the most effective way to get new donors. But is your pitch a compelling one? Sharing the right message in the right…

pac_admin

Workshop: Creating imPACtful PAC Content

A picture is worth a thousand words. Developing powerful visual content is increasingly effective in advancing your PAC efforts, capturing your audience’s attention and condensing complex financial data. Does your…

pac_admin

Workshop: Planning and Managing Issue Advocacy Campaigns

Public Affairs Europe - Digital Marketing Advocacy

Whether your organization is looking to change public sentiment about an issue or see important regulatory changes made, this workshop will help you launch the campaign needed to influence and…

pac_admin

Workshop: Regulatory Advocacy

Shifting political winds foretell changes in the regulatory environment at all levels of government. In recent years, we’ve seen extensive regulatory activity, and uncertain political environments indicate this trend will…

pac_admin

Workshop: Strategic Communications for Public Affairs

Communications plays an essential role in public affairs and advocacy campaigns. The messages your organization creates and how they are distributed to key stakeholders is pivotal in the success or…

pac_admin

Public Affairs Writing Workshop

** We are at capacity for in-person registration. If you prefer to participate in-person please contact [email protected] to be placed on a waiting list** Public affairs professionals: Writing is critical…

pac_admin

Workshop: Training Grassroots Advocates for Success

A recent survey from the Congressional Management Foundation found that “direct constituent interactions have more influence on lawmakers' decisions than other advocacy strategies”. Are your advocates properly trained? Whether you’re…

pac_admin

Workshop: Media Training for Public Affairs

Earned media can position your organization as a thought leader in its industry. Are you prepared? Our media relations experts will equip you for working with journalists and assist you…

pac_admin

Workshop: Online and Social Media Legal Compliance

This workshop will help you remain compliant while engaging in political involvement, PAC communications and advocacy online. Our political law and digital experts will help you navigate and interpret new…

pac_admin

Workshop: Alliances and Coalitions

This year, in every statehouse and in the halls of Congress, every advocate is competing aggressively for time, attention and support. To amplify your message and increase your chances of…

pac_admin

Workshop: Stakeholder Mapping

Building relationships with a diverse array of stakeholders is a critical component of public affairs success. And the first step to ensuring that success in working with them is to…

pac_admin

Workshop: Speechwriting and Presentation Skills

When written and presented well, a speech can inspire action or convince your audience to support your cause. But many view the process of writing a speech as a daunting…

pac_admin

Workshop: Digital Advertising Intensive

Join us for a full-day workshop with leading members of the digital advertising industry for an interactive session where attendees will receive an update on the latest tactics, strategies and…

pac_admin

Workshop: ROI of Global Public Affairs

Reporting on global public affairs initiatives is becoming more in-demand from senior leadership and the C-suite. It’s also one of the toughest internal challenges for many industry practitioners.Join the Council…

pac_admin

Workshop: Strategic Planning for Global Advocacy

How should global advocacy campaigns be incorporated into your organization’s strategic planning process? This workshop will focus on the basics of creating an international public affairs plan, defining a global…

pac_admin

Workshop: Global Issues Tracking

Issues tracking and management is a key pillar of a strong external affairs function. As with most things in public affairs, this process should be a mix of proactive engagement,…

pac_admin

Workshop: Fly-Ins that Stand Out

Bringing your advocates to the capital is one of the best ways to train, energize and engage them in your organization’s advocacy efforts. But how do you plan and execute…

pac_admin

Workshop: Political Compliance Management (Part of the Political Management Forum)

Complying with state and federal lobbying and PAC regulations is a critical component of any successful public affairs program. Ken Gross, one of the country’s most distinguished political law experts,…

pac_admin

Workshop: PAC Management Boot Camp (Part of the Political Management Forum)

*NOTE: In-person participation is at capacity, contact [email protected] to be placed on a waiting list or participate virtually!Successful PAC management often feels like running a business. Beyond their normal day-to-day demands,…

pac_admin

Workshop: Grassroots Advocacy Boot Camp (Part of the Political Management Forum)

Whether you’re taking on a new role in grassroots management or building a program from scratch, join us for our Grassroots Advocacy 101 boot camp to learn how to set…

pac_admin

Workshop: Effective PAC Peer-to-Peer Programs

A strong peer-to-peer program is one of the best ways to grow PAC receipts, recruit new members and create excitement around PAC engagement. According to the 2017 Corporate and Association…

pac_admin

Workshop: Cultivating Grassroots Ambassadors

Recruiting and training great grassroots ambassadors is critical to elevating your program. But identifying your top advocates — those who will be your go-to contacts in the district — is…

pac_admin

Workshop: In-District Grassroots Strategies That Work

Engaging advocates and stakeholders in legislative districts is an increasingly important component of successful advocacy campaigns. But developing and deploying this network can be a challenge, especially when organizational operations…

pac_admin

Workshop: Measuring & Communicating the Value of Government Relations

Looking for additional resources? Trying to justify line items in your government relations budget? Join us for this in-depth, two-hour workshop designed to give you the tools you need to…

pac_admin

Workshop: Issues Management Demystified

Whether you have a formal or informal approach to issues management, it is critical that you have some process to monitor, prioritize and manage issues. Whether your organization is facing…

[email protected]

Workshop: Engaging Business Units for Public Affairs Success

Don’t expect an end to the unexpected twists and turns of policymaking anytime soon, which means you need to be ready to advocate on any issue important to your company…

pac_admin

Workshop: Government Relations for New Markets, Start-ups and Emerging Industries

Emerging industries are quickly re-shaping the economic and political landscape. From self-driving cars to alternative currency, to on-demand services and state-legal medical and recreational cannabis, governments, business, and industry have…

pac_admin

Workshop: Managing Contract Lobbyists and Consultants

Hyper-partisanship, midterm elections and high-stakes policy debates will be keeping government relations professionals on their toes. And success may be tied to having the right assets at the right time…

pac_admin

Workshop: Managing and Leveraging Your PAC Board

An engaged PAC board comprised of individuals passionate about the PAC will position your program for success. Board members play an important role as not only strong contributors to the…

pac_admin