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yeraldin_borray_castillo

Yeraldin Borray Castillo
Program Coordinator
202.787.5961 | email

Feb 15
Part of being a good government affairs professional is understanding your company’s business strategy. This webinar will explain how certain financial terms are evaluated, how different business units are measured, and how to understand financial reports. In addition, attendees will learn how to translate legislative and regulatory wins into dollars and cents. This program is eligible for 1 credit toward the Certificate in Public Affairs Management.
Feb 26 - Mar 01
The largest gathering of PAC professionals in the country. Join PAC practitioners & experts to discuss emerging trends, fundamentals & advanced strategies. This program is eligible for 6 credits towards the Certificate in PAC & Grassroots Management.
Mar 06
Interested in learning how to get the most out of your Council membership? Join us for an orientation webinar to get up to speed about all of the Council’s major services.
Mar 16
Public affairs teams are becoming more integrated with other departments and functions within organizations. As a result, project management skills to oversee multiple issue and advocacy campaigns while working collaboratively across teams are increasingly important. Join us to learn specific project and people management tools and strategies that will help you fine-tune your public affairs function, improve communication with stakeholders and keep projects on track. This program is eligible for 2 credits toward the Certificate in PAC & Grassroots Management , 2 credits toward the Certificate in Government Relations and Lobbying and 2 credits toward the Certificate in Public Affairs Management.
Apr 04
Workforce trends like increases in remote and hybrid work arrangements not only change organizational cultures but can significantly impact PAC outreach as well. In this webinar we’ll explore outreach strategies to effectively communicate, fundraise and engage employees or association members in your political programs regardless of location. This program is eligible for 1 credit toward the Certificate in PAC & Grassroots Management
Apr 24
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Apr 27
The most sophisticated political programs use many tactics to build relationships with legislators and achieve sustained success. In-district political activities such as site visits, facility tours and local fundraisers are an important component of a long-term advocate engagement strategy. They offer a unique way to engage and educate legislators as well as energize PAC contributors and advocates. Join us to hear strategies to launch or elevate your in-district PAC and grassroots activities. This program is eligible for 2 credits toward the Certificate in PAC & Grassroots Management , 2 credits toward the Certificate in Government Relations and Lobbying, and 2 credits toward the Certificate in Public Affairs Management.
May 17
Soliciting feedback and engaging in ongoing discussions with employees and association members is critical in establishing trust in your organization’s political involvement programs. PAC surveys, town hall meetings and other forums are an important avenue for addressing why government affairs and political engagement is essential to your organization’s broader business goals. Join this webinar to discuss how you can build these engagement touchpoints into your overall strategy to gain valuable insights from stakeholders. This program is eligible for 1 PAC credit toward the Certificate in PAC & Grassroots Management.
May 31
Many organizations have emerged in recent years that seek to measure corporate political transparency and track accountability. One of the most prominent of these groups is the Center for Political Accountability’s CPA-Zicklin Index that examines electoral spending, transparency and accountability among major corporations in their annual report. This webinar will provide an overview of how the Index assesses various activities and the different approaches companies take in response. This program is eligible for 1 core credit toward the Certificate in Public Affairs Management.
Jun 05
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Jul 13
PAC match programs are consistently ranked among the most effective tools to grow a PAC program. A successful PAC match incentive takes a lot of forethought and planning to make sure it is both manageable and incentivizing. Join us for a high-level overview of how the best programs plan, administer, market and scale their PAC match benefit. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management
Jul 17
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Aug 10
New donors are important, but leveraging current contributors is an effective fundraising strategy to consider when looking to increase PAC receipts. This webinar will cover strategies for motivating contributors to increase their support over time.
Sep 11
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Sep 12
Managing a corporate PAC comes with unique challenges including segmenting and targeting your eligible class, payroll deductions and working with HR or other departments. This workshop will dive into compliance, communications and employee engagement considerations for corporate PAC managers. This program is eligible for 3 PAC credits toward the Certificate in PAC & Grassroots Management.
Sep 12
Managing an association PAC comes with unique challenges including prior approval, a decentralized membership or event-based fundraising. This workshop will dive into compliance, communications and member engagement considerations for association PAC managers. This program is eligible for 3 PAC credits toward the Certificate in PAC & Grassroots Management .
Sep 19
Public affairs professionals play a critical role in helping organizations understand how government works and how external stakeholders impact their operations in an ever-changing business environment. Working with internal and external partners to achieve favorable public affairs or policy outcomes often hinges on successful negotiating skills. In this workshop, we’ll explore fundamental and proven strategies, tactics and techniques used to negotiate, mediate, and resolve differences. This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying and 2 core credits toward the Certificate in Public Affairs Management.
Oct 04
According to The Public Affairs Council’s PAC Benchmarking reports, PACs that utilize peer-to-peer solicitation methods raise almost twice as much in receipts compared to PACs that do not. Peer-to-peer isn’t just an impactful solicitation strategy, but also a great way to promote community. Successful programs need structure and consistency to achieve results and this workshop will show you how to do that. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management .
Nov 02
Having a thoughtful, well-developed engagement strategy for your PAC can be the difference between its growth or stagnation. Join us to hear how to build a strong plan that includes both, valuable rewards that motivate new donors and recognition and communications structures that keep all donors engaged. Our speakers will provide new ideas to help create excitement around the PAC’s activities to keep your political program fresh and dynamic. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management .
Nov 29
PAC events have experienced several transitions over the past few years – from virtual to hybrid and finally a return to in-person. PAC events of all sizes and structures provide meaningful ways to connect, engage and inform. Whether your fundraising strategy depends on a single large-scale event or events are a small part of your engagement strategy, this workshop can help. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.