Communications and Marketing Director

The LoveYourBrain Foundation Overview

The LoveYourBrain Foundation is a US-based nonprofit that improves the quality of life for people affected by traumatic brain injury (TBI). Since 2014, we’ve pioneered the use of mindfulness, yoga, and community-building for resilience and mental well-being after TBI (including concussion), advancing the science behind our holistic approach to healing in clinical and community-based settings, and re-imagining how people can actively participate in their healing. We also conduct extensive outreach with clinical, advocacy, and community-based stakeholders to raise awareness about the benefits of mindfulness and social connection for brain injury.

This is an exciting time for our organization. We’ve recently reached our 10-year anniversary, refined our strategic vision, and our Executive Director was recognized as a Top Ten CNN Hero.

Position Summary: Director of Communications and Marketing

The Director of Communications and Marketing will be instrumental in overseeing and executing our communications and marketing strategy to achieve and grow fundraising and program goals. This role is pivotal in shaping our narrative, amplifying our impact, and building a strong brand presence that aligns with our mission and values. The ideal candidate will be a strong writer, strategic thinker, creative storyteller, and collaborative leader who is deeply passionate about improving mental well-being among people affected by brain injury. They must have demonstrated expertise in centering people with brain injury (or similar relevant background) in developing and implementing strategy, while ensuring equity and inclusion are reflected in organizational communications channels, voice, and materials.

LoveYourBrain’s Commitment to Equity

LoveYourBrain believes that TBI, caregiving, and the intersections where our organization works—within healthcare, yoga, and wellness spaces—disproportionately impact marginalized communities, including BIPOC, LGBTQIA+, women, non-binary people, people living with disabilities, and others with intersecting marginalized identities. We believe these communities must be centered in the work we do. Therefore, we strongly encourage applications from individuals with these identities or from other marginalized communities.

Essential Duties and Responsibilities

Strategic Leadership

• Lead and collaborate with the leadership team to identify yearly communication priorities and marketing objectives.
• Develop and implement a comprehensive communications and marketing strategy, working cross-functionally with the development and programs teams to meet goals and objectives.
• Oversee social media accounts, applying best practices and emerging trends.

Content Creation and Oversight

• Craft compelling narratives, messaging, and content (video and photography assets) across social media, website, newsletters, and press releases.
• Oversee the production of marketing briefs, assets, and materials for annual reports, newsletters, fundraising appeals, special events, and videos.
• Manage communications projects from inception to completion, including strategy development, communications calendar, work plans, and timelines.
• Serve as lead copywriter and editor on all communications materials.
• Oversee photo asset needs and strategy.
• Apply digital accessibility best practices to inform communications strategy and design.

Media Relations

• Grow brand presence, press mentions, and published content by maintaining and building relationships with media outlets, journalists, and influencers.
• Proactively seek opportunities for coverage and partnerships to enhance campaign and program effectiveness.

Digital Marketing

• Oversee and grow our digital presence, including social media channels, email marketing, and website.
• Manage Google Ads to improve SEO rankings and conversions.
• Execute marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, and analyses.
• Stay updated on trends in communication, marketing, and technology to keep strategies current and effective.

Data & Systems

• Manage and improve communications systems (Campaign Monitor, Canva) and social media platforms (IG, FB, LinkedIn).
• Analyze and enhance systems and processes (email ORs and CTRs, social engagement metrics, etc.) to optimize marketing efforts.

Additional Opportunities

• Opportunity to serve on the Leadership Team.
• Opportunity to serve on the Equity Team to support our goal of being a more equitable, anti-racist organization.
• Willingness to periodically travel to attend LYB programs and fundraising events to foster relationships with stakeholders.
• Flexibility to contribute to projects outside of the primary scope of work.

Note: Management reserves the right to revise the job description or assign other tasks as needed.

Minimum Requirements

• 7-15 years of experience in communications and marketing within the nonprofit sector or health/wellness industry, preferably with mindfulness or community development.
• Proven experience managing and growing large-scale audiences (30,000+ on IG, 81,000+ on Facebook, 25,000+ email subscribers).
• Strong written and verbal communication skills, with experience tailoring messaging to diverse audiences (e.g., people with TBI, caregivers, healthcare professionals, media).
• Proficiency in social media platforms, trends, and engagement best practices.
• Familiarity with Campaign Monitor, Salesforce, Classy, Microsoft Office Suite, Google Analytics, Google Ads, Adobe Premiere, iMovie, Canva, and Zoom.
• Experience with media relations and establishing partnerships.
• Demonstrated expertise in centering DEIAB in communications channels, voice, and materials.
• Management experience with an ability to work both independently and collaboratively in a fast-paced environment.
• Strong organizational skills, attention to detail, and ability to prioritize tasks and meet deadlines.
• Bachelor’s degree (or equivalent).

Preferred Qualifications and Skills

• Experience with individuals affected by traumatic brain injury or other neurological conditions.

Physical Requirements

• Ability to travel in the US by air and/or car (must have a driver’s license and passport).
• Ability to drive a car.

Work Environment

• Effective remote work capability.
• Ability to work on a computer for up to 8 hours per day.
• Ability to communicate via phone or videoconferencing frequently.
• Flexibility to work on weekends occasionally.

LoveYourBrain is committed to providing reasonable accommodations. If you need an accommodation for any part of the employment process, please email [email protected]. LoveYourBrain is an Equal Opportunity Employer and actively seeks candidates from diverse backgrounds. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity, or any other factor protected by applicable laws.

Application Process

Please submit to [email protected]:

1. A cover letter addressing:
   • How you meet the selection criteria
   • Your motivations for applying
2. Resume or CV
3. Three writing samples, including digital marketing content for programs, a press release, a fundraising appeal, or other relevant examples

We encourage you to apply as soon as possible, as interviews are conducted on a rolling basis.