Deputy Director, Digital Communications

We strongly encourage people of color, transgender and non-binary people to apply. HRC is an equal opportunity employer and welcomes everyone, including non-LGBTQ+ people, to join our team.

Don’t meet every single requirement? Studies have shown that people from marginalized communities are less likely to apply for jobs unless they meet every single qualification. At HRC, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Base Pay
$108,000.00 – $135,000.00 / Year

Position Summary

The Deputy Director, Digital Communications is part strategist, part storyteller, part creative coach. You’ll help shape the voice and vibe of HRC’s digital presence, partnering with the Director of Digital Communications and the VP of Communications to lead a powerhouse team that drives bold, politically and culturally forward content across platforms.

This role is made for someone who knows how to turn moments into movements, scrolls into action, and content into connection. You bring sharp instincts for digital culture, campaign muscle, and a strong creative POV on news and pop culture. You’ll help fill key content growth opportunities—especially leveraging video content for Instagram, TikTok, and YouTube—while leading HRC’s social strategy, elevating the brand’s creative presence, and delivering impact through digital partnerships and engagement.

Position Responsibilities

Creative Leadership & Innovation

• Lead development of creative concepts and content strategies that elevate HRC’s digital presence, with a focus on storytelling, video, and cultural relevance.
• Drive experimentation across formats and channels—especially video and YouTube—to deepen engagement and audience growth.
• Translate complex political and cultural issues into compelling digital content that informs, activates, and resonates.

Platform Strategy & Content Execution

• Develop and execute social media strategies for core platforms (Instagram, TikTok, YouTube, Threads, and Facebook), optimizing for performance and audience engagement.
• Guide content development and editorial calendars in alignment with HRC’s rapid response, campaigns, and long-term program initiatives.
• Ensure all content aligns with brand voice, narrative goals, and social media best practices.

Team Leadership & Development

• Directly manage a creative team of social strategists and content producers, providing clear direction and feedback.
• Build a team culture rooted in collaboration, experimentation, and continuous learning.
• Support team workflows, timelines, and coordination across teams and departments.

Campaign Coordination & Digital Partnerships

• Partner with communications, campaigns, brand, and program teams to shape and deliver cohesive campaign content.
• Execute digital partnerships for major advocacy and campaign moments, balancing speed, clarity, and relationship cultivation.
• Represent the digital team in internal strategy discussions, partnership meetings, and cross-functional planning sessions.

Performance & Trend Analysis

• Monitor platform analytics and audience insights to assess content performance and guide future strategy.
• Stay on top of emerging social trends, tools, and formats—bringing forward ideas to strengthen and evolve HRC’s digital presence.
• Work with data and digital leads to refine reporting processes and align content with key performance goals.
• Other duties as assigned.

Position Qualifications

• At least 8 years of experience in digital communications, creative content, or social media strategy—preferably within issue advocacy, electoral campaigns, or media.
• Deep fluency across social platforms (Instagram, TikTok, YouTube, Threads, Facebook) and an instinct for translating movement moments into engaging, shareable content.
• Strong editorial judgment, excellent attention to detail, and experience shaping narrative across video, visual, and written formats.
• Confident team leader and collaborator who can manage creative workflows, mentor talent, and balance urgency with long-term vision.
• Highly organized with the ability to juggle competing priorities, pivot quickly, and meet tight deadlines without sacrificing quality.
• Passion for digital storytelling and its role in culture shift, advocacy, and community power-building.
• Committed to inclusion with experience working across lines of difference and centering marginalized communities.
• Willingness to work flexible hours—including evenings, weekends, and holidays.
• A strong alignment with HRC’s mission and values, especially around LGBTQ+ equality and representation.
• Ability to travel at least 20–30% of the time. This may often include evening, overnight or weekend work.

All positions at the Human Rights Campaign and/or the Human Rights Campaign Foundation may require travel on a regular basis or periodically. Where the need arises for business travel, appropriate compensation as outlined by the Fair Labor Standards Act will apply.

Employer is the Human Rights Campaign, Inc., an I.R.C. 501(c)(4) non-profit entity.

No phone calls or emails, please. Due to the volume of applications we receive, we are unable to respond to queries about application status.

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