Digital Marketing Manager

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**About Us**

The leading global trade association dedicated to advancing convenience and fuel retailing, NACS advances the role of convenience stores as positive economic, social, and philanthropic contributors to the communities they serve and is a trusted adviser to retailer and supplier members from more than 50 countries. The U.S. convenience store industry, with more than 152,000 stores nationwide selling fuel, food, and merchandise, conducts 160 million transactions daily and had sales of $860 billion in 2023. A member-driven organization, NACS has 70-plus employees and an annual operating budget of approximately $60 million.

NACS supports the industry through its media platforms, advocacy efforts, research, events, products & services, and industry initiatives, helping members stay informed and connected. NACS Media is the voice that connects the convenience and fuel retailing industry through various channels, including its award-winning monthly publication *NACS Magazine*, *NACS Daily* e-newsletter, and other modern media such as its weekly *Convenience Matters* podcast and *Convenience Corner* blog. This is where ideas are shared, products are launched, and consumer needs are solved.

NACS also is a hub for cutting-edge research, insightful analysis, innovative educational opportunities, and key industry initiatives that aim to advance the future of convenience and fuel retailing, including the NACS Show, one of the largest annual trade shows in the country; more than a dozen targeted and regional events; five executive education programs at Ivy League universities; and extensive advocacy to both elected leaders and the general public. Here is more about what it’s like to work at NACS.

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**Position Overview**

The Digital Marketing Manager will report to the Digital Marketing Director and serve as a member of the NACS Marketing team. The Digital Marketing Manager is responsible for digital marketing efforts across paid social, search, display, and retargeting channels. This role builds, manages, and optimizes full-funnel campaigns supporting membership, events, products and services, and brand initiatives, with ownership of day-to-day media execution, budgets, targeting, tracking, creative inputs, and performance reporting. The Digital Marketing Manager partners closely with the marketing team to activate campaign strategy and leverages testing and performance insights to improve efficiency, scalability, and results.

The role is based on-site at NACS headquarters in Alexandria, VA.

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**Scope of Responsibilities**

* Own all paid digital campaigns including, but not limited to, LinkedIn, Meta, Google Ads, programmatic/display, and retargeting
* Build, launch, and optimize campaigns for membership, events, products/services, and brand initiatives
* Manage budgets, pacing, creative rotation, targeting, and reporting
* Maintain performance benchmarks and continuously test creative, messaging, and audience segments
* Create and manage UTMs, tracking infrastructure, and ensure data flows into reporting platforms
* Serve as the data owner for campaign performance, web analytics, attribution, and engagement metrics
* Manage dashboards and weekly/monthly reports that visualize campaign performance, ROI, and recommended actions
* Analyze traffic, conversion rates, channel performance, and lead quality
* Partner with the email team to connect media performance with downstream outcomes (registrations, renewals, purchases)
* Maintain a centralized performance repository — benchmarks, trend lines, and learnings across campaigns
* Build and maintain a digital campaign playbook: timelines, QA checklists, documentation, workflows
* Implement repeatable testing frameworks (A/B tests, multivariate tests, creative tests, landing page optimization)
* Stay up to date on new ad tools, platforms, and AI capabilities — especially those that can speed execution or improve ROAS
* Recommend and test emerging tactics that align with organizational goals

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**Requirements**

* At least 4 years of hands-on experience in digital performance marketing, with a focus on paid social, paid search, programmatic/display, and retargeting
* Proven expertise in full-funnel campaign management, including strategy, activation, trafficking, optimization, and reporting
* Demonstrable success in A/B testing, conversion optimization, and data-driven decision-making
* Excellent communication, presentation, and stakeholder management skills
* Experience managing agency, client, or vendor relationships and cross-functional teams
* Advanced proficiency with media buying and analytics tools (e.g., LinkedIn, Google Ads, Meta, Power BI, Google Tag Manager, GA4, etc.)
* Experience with automation tools (preferably HubSpot)
* Bachelor’s degree or equivalent in marketing, business, analytics, or a related field
* Familiarity with AI-powered marketing tools (e.g., Copilot, ChatGPT, Gemini, HubSpot AI, and similar tools) and the ability to apply them to improve campaign execution, targeting, and reporting
* Entry-level design skills in Adobe Suite and/or Canva are preferred

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**NACS Culture**

We hugely value, invest in, and are devoted to the constructive culture that we’ve built and work on every day at NACS. Almost everything we do requires broad, multi-department collaboration to ideate and execute creative initiatives that deliver compelling value to our members and our industry.

What that requires is a relatively flat organizational structure that empowers teammates at different levels from all departments to constructively engage and support each other. Titles really don’t matter in such an organization. What matters is a culture of constructive behaviors that relishes divergent perspectives to craft well-thought-out initiatives and then come together to execute them.

**NACS Values**

* Do the right thing
* Focus long term
* In their terms
* Be fiscally responsible
* Strive for excellence

The NACS culture is highly collaborative, and we are better when we are together. NACS believes in working together from the office.

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**Other Pertinent Information**

* Comprehensive benefits package
* Salary commensurate with experience
* Approximately 10% travel
* In-office position with Work From Anywhere (WFA) days
* Metro accessible — 2 blocks from King Street Metro

NACS is an Equal Opportunity Employer, dedicated to a policy of non-discrimination in employment on any basis. All applicants will be considered for all positions on the basis of qualifications and without regard to race, color, religion, sex, national origin, age, marital status, veteran status, disability, sexual orientation, and any other legally protected status.

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As the leading global trade association for convenience and fuel retailers, NACS advances the role of convenience stores as positive economic, social, and philanthropic contributors to the communities they serve and is a trusted adviser to its retailer and supplier members from more than 50 countries. The U.S. convenience store industry, with more than 152,000 stores, conducts more than 160 million transactions daily and had sales of $860 billion in 2023. For more information, visit convenience.org. Follow NACS on LinkedIn, Twitter, Facebook, and Instagram.

Learn more here