Director, Marketing and Communications

Job Details

Level: Management
Job Location: NIB HQ – Alexandria, VA
Position Type: Full Time
Education Level: Bachelors
Salary Range: $110,100.00 – $141,100.00 per year
Travel Percentage: Up to 20%
Job Shift: Day
Job Category: Marketing

Description

Job Identification

Job Title: Director, Marketing and Communications
Department: Marketing and Communications
Reports to: Vice President, Marketing and Communications
Location: Alexandria, VA
Grade: 21
FLSA Status: Exempt

Statement of Purpose

The Director, Marketing and Communications is accountable for the development and direction of media strategies and communications plans to ensure all communications are fully aligned with the strategic positioning of the organization. He/She is actively engaged with the vice president, marketing and communications and the company’s executive vice president in the planning and execution of the organization’s comprehensive communications and marketing strategy. He/She supports strategic planning, execution and content management for NIB’s corporate meetings and conferences including two large national events.

Business Communications

Employees in Other Divisions: Continually
Supervisory Personnel: Continually
Associated Agency Personnel: Continually
SourceAmerica: Frequently
U.S. AbilityOne Commission: Frequently

Responsibility for the Work of Others

The Director, Marketing and Communications will direct and manage the performance of the Program Director, Communications, and Branding and Packaging Manager. The position will also play a significant role in the oversight of outside public relations firms, podcast and video production companies, websites, social media agencies, freelance writers and publishing agencies, and other communications and marketing consultants. The position will also contribute significantly to the onboarding and management of marketing and advertising agencies as needed.

Education

BA/BS degree in journalism, public relations, communications, marketing, or a relevant discipline from a regionally accredited university or college or other related field or equivalent experience. An equivalent combination of education and experience is also acceptable.

Training and Specialized Knowledge

• A strong, dynamic leadership style, assertive and with the ability to motivate and collaborate with individuals from cross functional groups.
• A strong team player and effective communicator facilitating collaboration between departments.
• Excellent time management skills to coordinate various tasks and ensure priorities are addressed promptly.
• Strong organizational skills and multitasking abilities with paramount attention to detail to ensure accuracy in communication, documentation, and marketing collateral.
• Ability to work under pressure and manage multiple projects simultaneously.
• Strong understanding of operational best practices, ability to analyze and recommend improvements.
• Skilled at fostering a collaborative and high-performing work environment.
• Possess strong critical thinking skills and the ability to propose effective solutions to execute organizational goals.
• Proactive and self-motivated with a positive can-do attitude.

Core Competencies

• Accountability
• Communication Skills
• Ethics / Integrity
• Customer Care
• Job Knowledge / Technical Skills
• Decision Making
• Judgment and Problem Solving
• People Management
• Process Improvement

Experience

Ten-plus years of hands-on communications and marketing experience preferred. 5+ years at a manager level directing the work of others or equivalent experience.

Travel

30%

Specific Duties and Responsibilities

• Manage all public and media relations, social media, internal communications, video and podcast production, associated agency relations, and editorial oversight for publications and corporate websites.
• Provide oversight, strategic direction, and messaging for corporate communications programs and written communications including electronic and print communications, media/press materials, and social media.
• Field inbound media requests, deliver content, and determine company participation.
• Ensure timely and accurate management of SKILCRAFT licenses and permits.
• Oversee compliance with applicable ISO requirements and assist with SOP documentation and review.
• Manage issues and secure approval of media statements in consultation with appropriate departments.
• Support identification and execution of internal and external marketing and communication opportunities.
• Strategically manage organizational meetings and national conferences; lead planning committees.
• Develop integrated communication campaigns with the marketing/creative team.
• Work with consultants to implement overall marketing strategies and campaigns.
• Maintain brand guidelines and ensure design meets industry and federal standards.
• Work closely with the VP on executing the marketing and communications plan.
• Advise the President and senior leaders on PR, marketing, and communications matters.
• Mentor direct reports, and manage agencies to ensure departmental efficiency.
• Assist agency PR/marketing staff with local campaign development and execution.
• Develop relationships with agency counterparts to support national marketing efforts.
• Provide strategic support for high-visibility national issues and initiatives.
• Lead special projects to advance organizational mission and goals.

This job description does not imply that these are the only duties to be performed. The incumbent will perform other tasks as required for the effective operation of the department.

NIB IS AN EQUAL OPPORTUNITY/AFFIRMATIVE ACTION EMPLOYER

NIB is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, disability, or protected Veteran status.

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