Director of Marketing and Communications

Summary of Position: The Director of Marketing and Communications is a member of the
organization’s Leadership Team. As a hands-on leader, this individual has the primary responsibility to
engage Teatown’s stakeholders and community through a variety of strategic communications that
enhance Teatown’s brand, image and impact. This role develops, produces, and delivers high-quality
content across multiple platforms, including the Annual Report, website, social media, print materials, and
signage.
Reporting To: Executive Director
Principle Duties and Responsibilities:
Integrated Branding, Marketing and Audience Development
• Develop and promote Teatown’s brand ensuring that all communications materials have a unified
purpose, message and design.
• Evaluate the cost-effectiveness of and market for all communications vehicles and outreach efforts
(such as advertising, website, newsletter, press releases, publications and community events).
• Coordinate outreach, communications and public relations activities
• Work closely with the Director of Development Operations to implement audience development and
integrate public relations, marketing, communications and outreach to achieve specific goals.
Support efforts to strengthen major donor/stakeholder relationships and acquire new donors.
• Coordinate an e-communications strategy that ensures the website is optimized for all stakeholders.
Work with Marketing & Communications staff and Information Technology (IT) Manager to maintain
up-to-date website, and with Development staff to assess fundraising campaigns, e-blasts to
supporters and e-commerce initiatives.
• Oversee and implement social networking strategy to ensure Teatown maintains a presence on sites
such as Facebook, Instagram, LinkedIn, and emerging platforms.
Public Relations
• Create and implement an integrated, results-oriented public relations strategy.
• Develop, nurture and maintain relationships with local, regional and select national media.
• Develop, coordinate, write and/or edit, and oversee the production of media and other
communications vehicles. Work closely with Development department on a joint publications
strategy to support integrated audience development plan for solicitations, promotional materials
and other communications to proactively promote our successes through stories and communicate
partnership with our supporters.
• Develop stories from projects and programs and communicate them to our stakeholders in
mainstream & social media and on the website.
• Evaluate the cost/benefit of new forms of publicity and implement as appropriate.
Community Relations, Constituent Engagement and Support for Strategic Partnerships
• With Leadership Team, help define, develop and maintain relationships with strategic partners
(individuals, companies and other organizations) to reach new markets most effectively.
• Obtain systematic feedback from audiences (i.e., recreationists, visitors, neighbors and funders) on
their experiences, using surveys, focus groups, and other market research tools as needed.
• Explore feasibility and cost/benefit of strategic co-marketing and cause-related marketing programs
with select partners.
• Establish and maintain organizational visibility with target markets and within the region.
Position Requirements/Preferred Qualifications:
• Bachelor’s degree in Marketing, Communications, Public Relations or related field or equivalent
combination of education and experience.
• A minimum of 5 years’ experience working in public relations, marketing and communications.
• 3-5 years of supervisory experience; managing marketing, public relations or communications staff
preferred.
• Excellent writing, editing and interpersonal communications skills.
• Graphic design experience and demonstrated proficiency using Adobe software suite, In-Design or
comparable design tools
• Website development, editing and content management experience
• Working knowledge of Customer Relationship Management Platforms
• Demonstrated strategic marketing or public relations expertise.
• Demonstrated success in organizational branding, positioning or creating a consistent powerful
message, and ability to translate complex information into impactful, audience-centric messaging
appropriate for any form of media.
• Nonprofit organization experience or significant understanding of the nonprofit environment.
• Willingness to work occasional irregular hours, including some weekends, evenings, and/or
holidays.
• This position requires physical activities such as hiking on outdoor trails with varied terrain.
• Valid driver’s license required.
Additional Preferred Qualifications
• Master’s degree
• Bilingual
• Knowledge of environmental education and interpretation
Compensation:
Salary Range – $74 – $84,000
Benefits Include – Medical, Dental, Vision, Disability, Paid Vacation and 403b with Employer Contribution
Application Instructions: To apply, please submit a resume/CV to Kevin Carter, Executive Director, at
[email protected].