Director of Public Relations and Communications

About Four Seasons

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights, and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one, and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us, or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the Location

Sophisticated style and energy in a celebrated vacation destination. Discover a modern reflection of the classic yacht club lifestyle. With a prime beachfront address, Four Seasons brings unrivaled style and service to this next-generation coastal city. Moments away, experience Fort Lauderdale’s best shops, restaurants, marinas, and entertainment—surrounding you with the spirit of one of the world’s top yachting locales.

Director of Public Relations and Communications

The Director of Public Relations and Communications will oversee, develop, and execute an annual strategic and integrated plan that supports the business objectives, including Public Relations, Digital Media, Social Media, and Marketing Communications Strategies.

This role is essential to increasing awareness and positively positioning the perception of the Resort, its Food and Beverage Restaurants, Spa, Services, Meetings and Events, and Personnel. At the same time, it contributes to driving traffic and revenues. Through creative and strategic thinking and execution, this role will increase awareness and visibility of the Hotel and further enhance its offerings, contributing to driving property business objectives and overall engagement while acting as an essential ambassador of Four Seasons Hotel and Residences Fort Lauderdale within the community and as a spokesperson for press and partnerships.

The Director of Public Relations and Communications is a Department Head position and reports directly to the Commercial Director. This leadership position will share direct oversight of a Shared-Services Digital Media Manager split with the Director of Public Relations at Four Seasons Resort Palm Beach.

Four Seasons Hotel and Residences Fort Lauderdale is part of a Shared-Services model managing a collection of South Florida luxury properties with shared ownership. These include:

• Four Seasons Hotel and Residences Fort Lauderdale

• Four Seasons Resort Palm Beach

• Four Seasons Hotel & Residences at The Surf Club

• Four Seasons Hotel Miami

While the Director of Public Relations and Communications is not a shared-services role, the ability to embrace and collaborate while aligning efficiencies within the South Florida collection is essential.

Essential Functions

Public Relations and Communications

• Develop a year-round integrated Public Relations and Communications Plan across all Hotel pillars with unique and thoughtful tactics across all PR and Comms channels.

• Regularly monitor Hotel Marketing Scorecard Metrics as it applies to PR and Communications and execute tactics to gain ranking.

• Work closely with all Hotel departments and outlets to develop new storylines.

• Ensure monthly posting of Press Releases to highlight and communicate our news effectively and maintain prominent engagement on our Four Seasons Press Room.

• Lead creation of Story Starters and ensure the presence of relevant team bios to generate further engagement with the Resort on Four Seasons Press Room.

• Maintain an image library to ensure the best representation of the property.

• Identify target publications, manage media communications, develop new connections, and coordinate media visits and interviews to generate ongoing coverage.

• Pitch and secure coverage through brand agency all-call editorial opportunities as well as B2B Communications opportunities.

• Anticipate need periods, as well as high-demand periods, and activate teams to create unique guest programming.

• Develop a thoughtful series of all-new Hotel, culinary, and destination experiences that support our hotel positioning, including potential brand collaborations.

• Seek, identify, and execute local event participation and activations that reach our local neighborhood and surrounding communities.

• Execute PR strategies within the Restaurant & Bar Toolkit to ensure maximum exposure for R&B outlets.

• Lead and manage departmental PR and marketing meetings, including meeting minutes and action items.

• Represent the Public Relations and Communications team throughout hotel meetings and operations.

• Ensure monthly to quarterly sharing of PR and Communications highlights within the Resort.

• Be active within local and regional PR committees and associations.

• Engage with local visitors’ bureaus and tourism boards for potential collaboration and awareness opportunities.

• Manage PR-related tracking and reports and create highlight presentations.

• Conduct regular benchmarking with key competitors (local, national, international) and in the luxury space (retail, travel) to determine opportunities to improve our PR position.

Brand Management

• Ensure visual identity applications across Hotel and outlets.

• Lead and manage the coordination and creation of Resort promotional items, newsletters, and seasonal brochures.

• Co-manage the production and coordination of photo and video shoots.

• Support Sales, Catering, and Reservations by auditing sales materials, ensuring external messaging aligns with brand guidelines and Resort positioning.

Digital Marketing

• Direct the Digital Marketing Manager on social media and website content strategies based on Public Relations and Integrated Communications plans and initiatives.

• Co-manage and support the Resort’s digital communications strategy with a proactive and creative approach that supports PR and Communications plans and initiatives.

Additional Functions

• Actively understand the Resort business mix, consumer profile, and insights.

• In partnership with direct reports, respond according to the crisis management plan to any Hotel emergency or safety situation.

• Perform other tasks or projects as assigned by the Director of Marketing and Regional Director of Public Relations.

• Comply with Four Seasons standards for sales and marketing while working harmoniously and professionally with co-workers and the planning committee.

• Be a brand ambassador for Four Seasons and the Hotel.

Desired Knowledge and Skills

Education and Experience

• Minimum of five years of management experience in public relations, communications, digital marketing, and related industries, preferably within the lifestyle and hospitality industries.

Desired Skills and Abilities

• Excellent writing, presentation, and communication skills, with a strong sense of quality and a creative mindset.

• An eye for aesthetics.

• Attention to detail and organization.

• Media relations experience.

• Demonstrated knowledge of mobile, emerging, and media applications.

• Knowledge of InDesign and production methods in graphic arts and collateral.

• Ability to multi-task effectively, managing multiple projects while being cognizant of deadlines and priorities.

• Ability to manage third-party agencies, partners, and vendors.

• Proficiency in Microsoft Office Suite.

Four Seasons is an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.

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