Head of PR & Communications – Americas

Head of PR & Communications – Americas

Lotus Cars USA is looking for a Head of PR & Communications to join its growing team in the US. The Head of PR & Comms is responsible for planning and executing all communication, press, and media matters for the North American market. The Head of PR & Comms role will work closely with the Lotus Cars USA Marketing Lead, agency partners, and media to optimize the brand’s public perception.

The candidate must possess extensive experience in Public Relations or Communications. The candidate must have experience managing media outlets and working with corporate partners and team personnel to create the most effective communications platform. This candidate must understand automotive culture and markets.

Prerequisite Skills

• Must have a Bachelor’s degree in Public Relations, Communications, or a related field.
• At least 10 years of PR & Communications experience, preferably in the automotive field.
• Candidate must be able to work well with our partner agency and corporate team.
• Exceptional communication skills with the proven ability to effectively communicate with all Lotus Cars USA personnel.
• Excellent relations with industry-specific media outlets.
• Ability to produce new ideas for media outlets and brand exposure, while aligning with our Global PR initiatives.
• Strong organizational skills with the ability to develop detailed schedules for internal and external components.
• Ability to build and continually improve upon the Lotus Cars USA media plan and actionable items.
• Excellent writing skills and proficiency in Microsoft Office suite of tools.
• Ability to adapt quickly and problem-solve when needed, through exceptional decision-making skills.
• Maintain a budget for your activities, which aligns with the entire Lotus Cars USA Marketing Budget.
• Offer a positive attitude and a willingness to learn more about the industry and outlets available.
• Liaise directly with Global PR & Marketing teams to achieve company deliverables.

Essential Functions

The following functions explain the essential aspects of this position. Items may change or be altered as new projects arise.

• Act as the voice and public-facing lead for Lotus Cars USA.
• Plan and execute all external brand communications.
• Plan and execute all internal brand communications.
• Organize media events and debuts through planning with influencers and automotive outlets.
• Continuous planning of media outreach.
• Organize and support our PR agency with any and all press/media initiatives.
• Apply proper crisis management when needed, to protect the brand.

Physical/Environmental Requirements

• Ability to work in multifaceted environments (event, media/press locations, etc.)
• Ability to travel to any/all events that require press coverage.
• Ability to lift at least 25 lbs.

Time Requirement

• Full-time position
• Ability to travel (even on weekends)

Learn more here