Media and Communications Coordinator

About this Job:

The American Apparel & Footwear Association is seeking a Media and Communications Coordinator skilled in writing/editing, media relations, social media, and translating complex information and data into succinct soundbites. The candidate will be a skilled writer who can translate messages to a variety of stakeholders and audiences in the areas of AAFA’s three key priorities: Brand Protection; Supply Chain & Sourcing; and Trade, Logistics, & Manufacturing. The qualified candidate will have a keen attention to detail, the ability to collaborate effectively, and will be highly productive in a remote/hybrid office.

This position will report to the Senior Vice President, Communications but will lead projects in tandem with the Education and Programming department to fulfill marketing visions and outcomes for AAFA’s suite of virtual and in-person events, plus initiatives with the Policy and Membership departments. This position will also work to achieve integrated, cohesive storytelling across all channels and enforce the AAFA Brand Guidelines.

Required Skills and Qualifications:

• Bachelor’s Degree and at least 3 years of communications/writing/media relations experience (agency, advocacy organization, campaign).
• Strong writer and editor with superior communications skills and keen attention to detail.
• Results-oriented, self-sufficient, and highly organized.
• Ability to handle multiple tasks and meet critical competing deadlines.
• Forward-thinking and open to new ideas with a strong desire to continuously improve.
• Excellent collaborative skills, working with a team in a fast-paced environment.
• Experience with Google Analytics (GA4) and social media KPI reporting.
• Experience with digital advertising (e.g., mobile geofencing and retargeting).
• Proficient in Email marketing (e.g., MailChimp, Constant Contact, Critical Impact).
• Proficient in Microsoft Office Suite (e.g., SharePoint, Word, PowerPoint).
• Ability to manage year-round event marketing schedules and tactics, including methods to convert new audiences to registrants for AAFA events.

Functions and Responsibilities:

• Serve as a front-line writer and editor for op-eds, case studies, one-pagers, reports, and live remarks.
• Generate clips and recap AAFA’s earned media. Drive content for AAFA Weekly Brief newsletter.
• Field media inquiries and proactively pitch stories to national and local media to generate interviews in support of AAFA’s strategic priorities.
• Identify proof points, member testimonials, and case study opportunities.
• Organize and update talking points for media opportunities and policy presentations.
• Support and streamline internal communications initiatives, including SOPs.
• Collaborate across departments to develop marketing points to support Membership, Sponsorship, and Event/Educational programs.
• Ensure consistency and positive positioning of AAFA’s brand in external communications.
• Leverage data and analytics to ensure campaigns meet goals and enhance AAFA’s brand presence.
• Generate unique avenues for building awareness and driving attendance to AAFA’s meetings and events.
• Strategize, prioritize, and automate email marketing campaigns.
• Address back-end entry of materials for the AAFA website, including the AAFA image library and library of publications/reports.
• Fiercely protect the AAFA Brand Guidelines.
• Develop and maintain social media calendars (e.g., Instagram, LinkedIn, X, Threads, YouTube).
• Regularly conduct website health/support web content audits and improve SEO results. Continuously evaluate AAFA collateral for accessibility.

Benefits:

• Salary: $50,000 – $65,000, depending on experience and expertise
• Virtual office/work from home flexibility
• Medical/Dental/Vision insurance
• Short- and long-term disability insurance
• Life insurance
• 401(K) Plan with profit sharing
• Generous PTO and holiday time

Application Process:

Applicants must submit a cover letter and resume to [email protected].

Location:

Washington, D.C. (mix of telework and office days)