Paid Media Strategist

Description
We’re a creative and advertising agency at the intersection of real estate and storytelling. Through branding, digital strategy, and rich content development, we shape how properties and places come to life. From luxury residences to mixed-use neighborhoods, our work isn’t just about filling units—it’s about crafting cultural and visual value that resonates long-term.

Who You Are

A collaborative, team-oriented manager with strong delegation and organization skills; able to manage up & down

A problem solver with foresight and the ability to develop creative solutions

Detail-oriented with commitment to follow-through

Nimble and flexible to succeed in a fast-paced environment

A strong team player, willing to roll up their sleeves

Interested in the digital landscape and a desire to innovate and keep up with trends

Excited to lead and coach team members

A strong writer, communicator, and presenter

What You’ll Do

Performance Media Campaign Management & Execution – 25%

Initiate the overall campaign and ad planning, structure, and in-platform builds of Paid Search, Paid Social, and Programmatic campaigns, ensuring all tactics and targeting ladder up to the media strategy and client business objectives

Organize campaign builds and hierarchy for optimization and reporting success

Ensure websites and paid media campaigns are set up with proper tracking using GTM & GA4

Review website triggers and create events for all applicable conversions (page views, form submissions, floorplan downloads, etc.)

Build and apply standardized UTM codes for all paid media campaigns and ads

Complete any website-to-client management system configurations needed to pass lead/action data and ad source information before campaign launch

Maintain media plan and weekly budget pacing documents with the assistance of a specialist

Serve as a resource for junior team members on pacing, performance analysis, and spend reconciliations

Communicate major campaign updates to the Account Lead and/or Client

Reporting & Analysis – 20%

Build reporting dashboard shell (using Looker Studio) and guide junior members to populate it weekly or monthly

Deliver dashboards and insights accurately and on schedule

Mentor junior team members in optimization strategies and communicate challenges/opportunities across channels

Encourage data-driven conclusions that link performance to digital strategy

Digital Media Strategy – 20%

Develop and articulate media strategy addressing client business objectives

Plan media budgets with appropriate channel allocations

Lead strategy and tactical recommendation creation alongside Directors for client presentations

Create media-specific documents and templates, including plans, objectives, strategy decks, and recommendation decks

Ensure team readiness for tactical planning in-platform or with vendors

Team Management and Delegation – 15%

Oversee junior team members’ daily tasks; review all campaign management documents before release

Guide direct reports on:

Internal documents

Campaign builds

Partner and client communications

Dashboard refreshes and reporting analysis

Optimization recommendations and budget pacing

Delegate workload appropriately to Specialists, with Director support

Provide learning opportunities for junior team members to grow their skills

Conduct regular touch bases for feedback and performance growth

Manage performance reviews, outline skill development, and suggest training opportunities

Act as a key resource and trusted partner for clients (campaign updates, metrics education, data pulls)

Other Media Planning & Buying – 10%

Manage RFP creation and vendor review (DOOH/OOH, Audio/podcasts, Site Direct)

Lead partner negotiations

Sign off on insertion orders and ensure plan accuracy

Guide team collaboration with partners and vendors

Relationship Management – 10%

Foster collaboration with account, brand, creative, content, and web development teams

Act as a trusted client resource for campaign updates and metrics education

Apply knowledge of client needs, sensitivities, and business goals to strengthen relationships

Requirements

5+ years of digital media experience, preferably with direct client experience

Familiarity with marketing principles, analytics, and concepts

Proficient in programmatic (display, video), social, and search channels

Skilled in building and managing campaigns on Meta, Google, and Programmatic platforms

Experience negotiating and constructing digital media plans

Strong verbal and written communication; able to confidently present ideas internally and to clients

Analytical mindset; able to interpret data to uncover insights

Experience managing direct reports

Problem solver with proactive mindset; able to discuss perspectives with team

Experience creating internal processes to manage workload and execute campaigns efficiently

Organized, detail-oriented, and process-driven

Able to synthesize large amounts of data into actionable insights

Experience in lead-based campaign planning and execution

Real estate experience (leasing apartments or selling homes) is a plus

Familiarity with GA4, GTM, and Looker Studio is a plus

Equal Opportunity Statement
Streetsense is committed to creating a diverse environment and is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Compensation & Benefits
Base salary is just one component of Streetsense’s total rewards philosophy. We offer a wide range of benefits and perks, including Medical, Dental & Vision Insurance, paid time off, 401k match, wellbeing resources, and more.

Salary: $75,000–$90,000

Apply here