Senior Associate, Social Media & Engagement

Level: Associate

Job Location: World Food Program USA – Washington, DC
Remote Type: Hybrid in Washington, DC
Position Type: Full Time
Salary Range: $60,000 – $65,000 / year

Position Overview

We are seeking a go-getter who is ready to roll up their sleeves and help grow and expand our organization’s organic social media program with a focus on driving brand awareness, engagement, and developing opportunities for fundraising on social media.

The Senior Associate, Social Media & Engagement will support the development of impactful social media strategies and manage the program’s implementation across all platforms, including Facebook, Instagram, LinkedIn, Twitter, YouTube, and TikTok – with an emphasis on video creation. They will assist in creating a content calendar, manage the daily posting and scheduling of social media content, collaborate on the ideation and creation of content, and monitor/respond to comments.

This individual will work closely with the Social Media Manager and Celebrity Partnerships & Influencer Marketing Manager to create, manage, and monitor influencer campaigns with a focus on maximizing influencer engagement. This role will be crucial in growing the influencer pipeline for fundraising.

Final candidates will provide examples of social media posts and take a writing test.

About World Food Program USA

World Food Program USA’s values provide the framework for how we behave and work together to reach our goals to feed and save the lives of the most vulnerable people around the world. Our values are:

• Collaborative: We are all one team
• Accountable: We own our work
• Respectful: We are kind to each other
• Inclusive: We champion diversity
• Optimistic: We have a make-it-happen attitude

We are looking for applicants who embody these values and are invested in forwarding our mission.

Why Join Us?

• We are a dynamic, forward-leaning, financially stable organization.
• You will be joining an effective, committed, high-performing group of colleagues who are well-regarded in the community.
• This position will play a crucial role in aiding the organization in their mission of ending global hunger.

Highlighted Responsibilities

• Support the Social Media Manager in creating and maintaining a social media calendar.
• Write effective, cohesive, and engaging brand messaging for social media posts.
• Support the development of a wide range of multimedia content forms, including video, text, images, gifs, and other content forms that best utilize the technology available on any given social media/digital platform.
• Manage the daily scheduling and posting of content across all social media platforms, including Facebook, Instagram, LinkedIn, Twitter, YouTube, and TikTok.
• Support the development of strategic social media campaigns and their creative assets.
• Support social media activations across verticals and departments, including Corporate Partners, Public Relations, Editorial, and Celebrity.
• Manage social media engagement by engaging with followers, responding to comments and messages while maintaining a positive brand image and fostering meaningful connections with our audience.
• Support the Social Media Manager in influencer strategy by researching and maintaining a database of micro-influencer opportunities.
• Support the preparation of monthly reports on revenue growth, audience growth, content performance, and user engagement.
• Provide event support and coverage across social channels which may include live conversations, stories, live-tweeting, live blogging, etc.
• Stay up-to-date on new digital technologies and social media best practices.

Qualifications

• 2-4 years of relevant experience in developing content, posting, and analyzing metrics on social media channels, including Facebook, Instagram, Twitter, LinkedIn, YouTube, and TikTok.
• Bachelor’s degree in marketing, communications, or a related field.
• Understanding of how to use social media to strategically build brands and create attention.
• Strong writing, copy-editing, and proofreading skills on short deadlines, and able to effectively deal with competing priorities/deadlines.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate, particularly on Facebook, Instagram, and TikTok.
• Knowledge of social media monitoring tools such as Sprout Social, Meltwater, and Brandwatch.
• Knowledge of graphic design tools (Adobe Creative Suite, Canva, etc.) and experience editing and producing multimedia assets such as videos, GIFs, social graphics, etc.
• Experience working on social media for an organization with a global mission, nonprofit environment.
• Must be passionate about solving global hunger and be inspired by the prospect of growing audience awareness of World Food Program USA.

Learn more here