Advocacy Communications Specialist

Communications Specialist

Population Connection and Population Connection Action Fund seek a Communications Specialist to help increase awareness of the organizations and to advance their shared mission on social media, in web searches, in the news media, and among those working on reproductive health and sustainable development initiatives. The Communications Specialist will work with the Advocacy and Communications departments to create and market written and visual materials that are educational, persuasive, and accessible. The two organizations are membership-based — as such, acquiring and retaining members is central to our mission, as is speaking as a collective voice on behalf of our 40,000 members in our outward-facing communications.

The Communications Specialist will be responsible for all aspects of social media management for Population Connection Action Fund, with an eye toward increasing followers and engagement. The Communications Specialist will work with the Advocacy department (including the Government Relations and Field teams) to write and send email copy to our members; write press releases, op-eds, letters to the editor, and blog posts; ensure cohesive messaging of our #Fight4HER campaign; and support additional campaign communications as needed.

The Communications Specialist will work with others in the Communications and Marketing departments to improve SEO, website traffic, and conversions through website improvements and paid ads. They will be responsible for keeping the website current, regularly reviewing content and making updates as needed. The Communications Specialist will also be responsible for developing and maintaining relationships with well-regarded news outlets around the country, with the goal of publishing pieces relevant to our work. When relevant opportunities arise, the Communications Specialist may attend large international conferences and occasional domestic field events.

Location

Hybrid; Washington, D.C. office 2-3 days per week

Reports to

Senior Director of Advocacy and Outreach

Additional Key Relationships

Vice President for Communications

National Field Director

Director of Digital Marketing

Key Responsibilities

Create and schedule content for Population Connection Action Fund social media channels, keeping up with new developments and identifying opportunities to expand following, reach, and engagement; respond to comments and direct messages

Create and manage email content for #Fight4HER campaign through EveryAction platform; includes action alerts, campaign updates, event updates, biweekly news roundup, and general email communication

Identify press opportunities and take lead on managing reporter engagement

Monitor website and update content as needed (such as when there’s new data, statistics, policy info, and examples available)

Help optimize SEO and paid traffic through website improvements and Google Ads; strive to convert website visitors into supporters via membership, volunteering, and/or activism

Create other communications content, such as blog posts, press releases, op-eds, and letters to the editor

Additional Responsibilities

Support the Field team’s outreach efforts (including media work, potential partnerships, etc.) as needed, and keep an eye out for additional opportunities to increase Population Connection Action Fund’s visibility and advance its mission

Requirements

Pro-choice: Candidates must support every individual’s right to determine their own pregnancy and childbearing outcomes

Must have a general understanding and appreciation for the connection between population dynamics and reproductive health advocacy

3-5 years of experience in a related field (e.g., campaign communications, political communications)

3+ years of experience with social media management and understanding of best practices for each platform (Facebook, Instagram, Threads, Bluesky)

3+ years of experience writing for issue advocacy or political campaigns

Independent, curious self-starter who requires minimal day-to-day oversight

Detail-oriented, organized, efficient, and flexible

Willing to travel

Desired Qualifications

Proficiency in digital organizing tools, including EveryAction and Hustle

Expertise with managing website content in WordPress

Proficiency in Canva design tool

Strong understanding of SEO and paid search

Desired Start Date

August 1 or sooner

Travel

Potential domestic travel

Potential large international conferences, not more than once per year

Annual staff retreat in Virginia in June

Compensation

Population Connection will provide a salary commensurate with experience, ranging from $80,000 to $90,000. Benefits include generous annual and sick leave; 12 paid holidays; medical, dental, and vision insurance; short-term disability; and a 401K retirement account with matching funds available. A professional development budget of $2,000 a year will be provided to support continuing education.

To Apply

Please email the following documents in one file to Deborah Shum, Senior Director of Human Resources, at [email protected]. Please reference Advocacy Communications Specialist in your subject line.

Resume and cover letter

2-3 writing samples (press, blogs, or campaign materials preferred)

Contact information for three professional references, preferably those who have managed your work in the past