Director, Content & Marketing Analytics

MLB Director, Content & Marketing Analytics

MLB is hiring a Director, Content & Marketing Analytics to help ensure its efforts to reach, retain, and grow baseball’s fanbase are successful. This role provides analyses and strategic insight into MLB’s content and marketing efforts to inform, engage, and monetize its audiences.

This position will lead both Content and Marketing analytics teams, focusing on leveraging data to improve marketing and content performance for Major League Baseball and its Clubs.

The ideal candidate is an experienced analytical and technical leader with a deep understanding of both creative/content distribution and marketing attribution. They will thrive in a fast-paced, proactive, and collaborative environment and serve as a valued cross-functional contributor, comfortable speaking with executives, peers, and stakeholders on highly technical and strategic topics.

Responsibilities

Lead MLB’s content analytics team, measuring and communicating how MLB’s content reaches and engages fans across owned, distributed, and third-party channels (including social media).

Lead MLB’s performance marketing analytics team, ensuring key paid and owned channels are optimized for reach, engagement, and/or ROI.

Scope, manage, and deliver analytics projects of all sizes that support MLB’s marketing and content initiatives.

Work collaboratively to design, implement, maintain, and evaluate marketing mix models and attribution efforts.

Design and implement experiments to test hypotheses and measure the effectiveness of content programs and marketing campaigns, presenting findings and recommendations.

Manage new and existing vendor relationships for both content and marketing data.

Support baseball Clubs with analytical frameworks and best practices to ensure accurate and useful measurement, analyses, and insight generation from Club marketing initiatives.

Further MLB’s use of key marketing technologies, identity graphs, and automation platforms.

Serve as key advisor to senior executives and partner with stakeholders on marketing and digital content strategy initiatives.

Develop marketing analysts into high-performing contributors capable of managing and leading their own small to medium-sized projects across stakeholders.

Qualifications & Skills

7–10 years of professional or academic experience in digital marketing and/or content distribution analytics, with demonstrable examples of success and accountability.

2+ years of managerial experience.

Experience and familiarity with earned, owned, and paid media data and measurement.

Familiarity with Adobe Experience Cloud Platform and Analytics, and/or similar marketing attribution platforms.

Experience developing and managing marketing mix and attribution modeling projects.

Familiarity with the modern media landscape and content distribution platforms, especially social media and streaming partners.

Advanced knowledge of data mining and manipulation languages (e.g., SQL, R, Python).

Highly professional manner and excellent written and verbal communication skills.

Knowledge of baseball and the sports media landscape; a sports fan is highly preferred.

Salary Range

$170,000 – $225,000 (Base Salary) + Bonus

As a candidate for this position, your salary and related elements of compensation will be contingent upon your work experience, education, skills, and other factors MLB considers relevant. MLB provides a competitive compensation and benefits package.

Top MLB Perks & Benefits

100% Employer-Paid Medical/Dental/Vision Premiums

Company-Contributed 401(k) Plan

Paid Time Off and Holidays

Paid Parental Leave

Access to Free Tickets to Baseball Games & MLB.TV

Discounts at MLB Store | MLBShop.com

Employee Assistance Programs (EAP)

Onsite/Online Training & Development Programs

Tuition Reimbursement

Disability Benefits (short-term and long-term)

Life and Accidental Death Insurance

Pet Insurance

Why MLB?

Major League Baseball (MLB) is the most historic of the major professional sports leagues in the United States and Canada. Employees love working at MLB because of the culture of growth, teamwork, and professionalism.

Employees who are most successful at MLB:

Take initiative

Identify problems and provide solutions

Always put the team first

MLB empowers its “workforce athletes” to succeed by engineering experiences that put employees in the best position to excel. MLB seeks candidates passionate about growing America’s pastime to serve its fans for decades to come.

Equal Opportunity Employer

MLB is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

California Residents: See the California Recruitment Privacy Policy
for more details.

Colorado Residents: Colorado-based applicants may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. Redaction will not affect consideration.

Applicants requiring reasonable accommodations during the application and hiring process can email [email protected]
Requests for non-disability related issues will not receive a response.

Learn more here