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Director, Paid Media

Director, Paid Media
Organization: Authentic
Location: Remote
Date Posted: 04/02/2024

Director, Paid Media

The Director, Paid Media will lead and develop our Paid Media Team and service digital advertising campaigns for our biggest clients. Candidates should have demonstrated experience with management and a proven ability to take on leadership responsibilities while running a team and managing a large book of work.


  • Act as the advertising lead for large clients and work alongside client leads, managers, and other departments to develop advertising strategies that maximize our clients’ online fundraising and engagement
  • Manage the Paid Media Team and work to proactively make improvements to the department. That includes running team meetings, conducting reviews, being responsible for employees’ development, making recommendations about raises/promotions, discipline, building out internal materials and infrastructure, etc.
  • Lead on setting best practices for ad content and developing innovative advertising strategies for clients
  • Set up ads across Facebook Ads Manager, Google Ads, and other platforms as needed
  • Escalate department needs upwards through a solutions-oriented lens
  • Help build a collaborative culture to improve our work product
  • Produce professional memos and maintain internal and external reporting
  • Work with designers, email strategists, and vendor partners to meet your client’s needs as necessary
  • Ensure all content is rooted in the authentic and honest voice of the client, and that each program is unique to each client
  • Lead on client and internal team communications, producing professional reports and memos
  • Respond to topics in real-time by assisting in drafting ads in response to news stories that are breaking fast
  • Brainstorm creative ideas for our clients, fact check, and proofread content before it goes out from a client
  • Be on top of digital trends and new tools so that we can make cutting-edge recommendations to our clients based on best practices, share out the information with the Paid Media Team
  • Identify Thought Leadership opportunities internally and externally
  • Perform other duties as needed


  • Deep knowledge of the issues and a passion for advancing social impact causes
  • Experience executing large-scale digital advertising programs for campaigns and causes with different goals (ie persuasion, mobilization, direct response)
  • Deep knowledge of advertising platforms like Facebook, Google Ads, and programmatic platforms
  • Experience using CRMs like NGP and ActionKit and measurement tools like YouTube brand lift and Swayable
  • Demonstrated experience of creating and setting strategy for a client – and teaching others
  • Proven effective written and verbal communication skills
  • Experience and training with management and leadership
  • Proven ability to handle multiple tasks, work well under pressure, and meet tight deadlines
  • Extensive experience in client management, copywriting, and digital ad campaigns
  • Proficient computer skills and familiarity with Google Sheets/Microsoft Excel
  • Able to work extended hours when needed/for rapid response moments
  • Eager to learn and self-educate
  • Committed to getting things right – pays close attention to detail and doesn’t stop trying
  • Commitment to building a safe and diverse workplace where people from all walks of life can contribute, grow, and do good work for our clients


  • 100% employer-paid health care, vision, and dental
  • 100% employer-paid life insurance and disability
  • 401(k) with 3% employer contribution and additional 2% employer match, fully vested on day one
  • 4 day work week (pilot program in progress)
  • Flexible vacation and sick leave
  • Flexible telecommute and remote work policies
  • Monthly phone reimbursement
  • Wellness benefits
  • Mental health benefits
  • Commuter benefits
  • Home office stipend or local hot desk
  • And more!

Additional Information

  • Work environment: This role routinely uses standard office equipment such as computers, phones, and photocopiers.
  • Physical Demands: This is a largely sedentary role. The ability to look at screens for extended periods of time is required.
  • Authentic is an Equal Opportunity Employer. It is Authentic’s policy to recruit, hire, train and promote individuals without regard to race, color, religion, gender, gender identity, national origin, age, disability, marital status, sexual orientation, length of time spent unemployed, as well as other classifications protected by applicable laws.

Our mission is to create a safe workplace for ALL employees of varied backgrounds where everyone has an opportunity to succeed, learn, grow, and make a real difference in the world around us. People of color, women, people with disabilities, LGBTQ+ individuals, and veterans are strongly encouraged to apply.

Using Artificial Intelligence (AI) to complete job applications is prohibited by our hiring policies. Your application will be discarded if we believe you to have used AI.

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