Director, Public Relations and Communications

### JOB SUMMARY

The American Nurses Association (ANA) is seeking to hire a Director of Public Relations and Communications to work across the ANA Enterprise and lead a team of public relations specialists. As PR Director, you will oversee the strategy, development, execution, and evaluation of integrated public relations and executive communications strategies for the organization.

In this role, you will focus on effectively communicating the brand, vision, and strategic objectives among a wide range of internal and external audiences, translating policy, issues, and programmatic work into communications and media opportunities for the ANA Enterprise.

This is an exciting time of innovation, creativity, and growth for ANA. We need proven and demonstrable leadership in Public Relations from a strategic, empathetic, and confident servant leader. You must possess the experience and ability to model behaviors that encourage and empower honesty, candor, and agility to drive change. In addition, you will be empowered to challenge the status quo, up, down, and across the enterprise.

If you truly possess the soft and hard skills described above and want to be an agent of change that will have a significant and positive impact on more than 5 million nurses nationally and globally, we want to speak with you!

### WHAT YOU WILL DO

– Directs integrated efforts to strategic objectives to effectively position the organization as a leading voice and top resource on nurses, the nursing profession, and health care.
– Directs executive communications functions to bolster thought-leadership visibility.
– Leads and maintains effective environmental scanning and listening and develops and implements rapid response efforts and systems on issues and events in the external environment.
– Owns the organization’s crisis communication strategy and operationalization.
– Cultivates relationships with mainstream media in major print, broadcast, and online outlets.
– Oversees message development and media training for key stakeholders.
– Leads the development and execution of multi-media strategies including video, PSAs, media relations, social media, and executive communications to bolster integrated efforts and effectively reach nurses and all key audiences.
– Develops communications strategies that support the communications efforts of ANA’s constituent and state nurses’ associations, creating constructive collaboration with ANA around the integration of content, messaging, and best practices.
– Develops and directs processes to ensure materials and content convey key messages and meet quality standards with a focus on meeting stakeholders’ needs.
– Develops, implements, and leads the organization’s executive communications program, including the development of a thought leadership program for the Enterprise.

### WHAT YOU BRING TO ANA

**Education:**

– Undergraduate degree from a 4-year institution required (in advertising, marketing, or communications preferred); master’s degree preferred.
– Minimum of 12 years of public relations or corporate communications experience, 15+ preferred, with a minimum of 5 years managing a team.
– Record of proven and demonstrable accomplishments in public relations and communications within a complex organization.
– Exceptional communication skills including listening, written and verbal communication, analytical, and problem-solving skills.
– Innovative, creative thinker, with a record of accomplishment for translating ideas into action plans.
– Advanced group facilitation and public speaking skills.
– Politically astute with organizational savvy and excellent judgment.
– Proven ability to analyze, prioritize, and execute complex tasks under deadline and to dedicate extra time when necessary to complete assignments and achieve desired results.
– Skilled collaborator able to build solutions in a politically sensitive, high visibility work environment.
– Outstanding human relations skills with the ability to motivate and coach staff.
– Strong organizational and project management skills and attention to detail.
– Flexibility in dealing with changing priorities and a demanding workload.
– Demonstrated ability to recognize and appreciate cultural differences and meet the needs of individuals and organizations from diverse backgrounds, cultures, ethnicities, and races.
– Superior skills in media and public relations.
– Experience integrating digital and social media into communication campaigns.
– Resourceful, lifelong learner able to tap into professional networks.
– Able to perform well under deadline stress, with a strong drive to achieve results.
– Strong work ethic and positive attitude.
– Collegial, positive, innovative work style.
– Ability to multi-task without losing critical attention to detail.
– Ability to work collaboratively with org-wide teams in a fast-paced work environment.
– Flexibility and diplomacy in dealing with changing priorities and a demanding workload.

**Preferred Skills & Experience:**

– Coaching, Mentoring, Managing Processes, Initiative-taking, Strategic Communications Plan, Customer Focus, Executive Communications, Developing Budgets, Financial Planning and Strategy, Stakeholder Management.

### WHAT ANA OFFERS YOU

– Join us and become a “Nurse Advocate” for the more than 5 million Registered Nurses in the United States.
– Every role within ANA contributes to a healthier world through the “Power of Nurses.”
– An opportunity to help transform a 125-year-old organization to meet the future needs and demands within Health Care.
– Deep commitment to DEIAB.
– Be a role model for embracing and empowering the uniqueness of every employee.
– Continuously innovating through creative and strategic initiatives.
– Exceptional benefits including, but not limited to, 401K retirement contributions of up to 7%, generous PTO which includes the week-off between Dec 25th and Jan 1st, in addition to Personal Days-off, 11 paid Holidays, excellent health/medical benefits, and much more.
– Commitment to your career development and advancement through ANA learning and development programs (internally and externally).

**Work Schedule:**

Hybrid employees must work a minimum of 20% in the office.

**Location:**

New Office Location: 8403 Colesville Road, Suite 500, Silver Spring, MD 20910.

### Learn more about the American Nurses Association Enterprise: nursingworld.org

### The American Nurses Association Enterprise:

Founded in 1896, The ANA Enterprise is the family of non-profit companies that comprise the American Nurses Association: the American Nurses Association (ANA), the American Nurses Credentialing Center (ANCC), and the American Nurses Foundation. The ANA Enterprise leverages the combined strength of each to drive excellence in practice and ensure nurses’ voices and vision are recognized by policy leaders, industry influencers, and employers.

### Equal Opportunity Employer:

The ANA is an equal opportunity employer. All aspects of employment, including the decision to hire, promote, discipline, or discharge, will be based on merit, competence performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

Learn more here